E-cigarette Manufacturing in the US - Industry Market Research Report

Kicking the habit: Revenue growth will significantly slow as a result of rising price-based competition

The global e-cigarette market has been highly fragmented and dominated by independent companies; however, with the introduction of the trendy Juul device in 2015 and the boost in youth use, the E-cigarette Manufacturing industry has quickly become a rapidly growing battleground for tobacco giants to innovate industry products to capture revenue from former smokers and new customers. Significant regulatory pressure from federal bodies like the US Food and Drug Administration (FDA), the Centers for Disease Control and Prevention (CDC) and other local and state government bodies has wreaked havoc on the industry since 2019, particularly when it comes to reducing e-cigarette use among youth. Nonetheless, industry revenue has risen at a CAGR of 4.8% over the past five years, including an estimated 1.9% increase in 2023, totaling $3.1 billion that same year. Profit is projected to increase to 9.2% in 2023, largely because of increased industry concentration among major manufacturers and operating efficiencies being realized.

The electronic cigarette (e-cigarette) manufacturing industry includes operators whose primary activity involves the manufacture of open and closed system alternative nicotine delivery devices, while the production of nicotine salts, liquids or refill cartridges for use in industry products is not included in this industry.

This report covers the scope, size, disposition and growth of the industry including the key sensitivities and success factors. Also included are five year industry forecasts, growth rates and an analysis of the industry's key players and their market shares.