State of the Industry: Hard Seltzer in the U.S. (5th Edition)

Hard Seltzer Industry Trends and Statistical Data Through 2029

The 5th edition of their Hard Seltzer industry report contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The report, published in April 2025, features historical, current, and future trends covering the 2018-2029 period. It is an essential resource for the Hard Seltzer industry covering the most important trends, including detailed data on hard seltzer sales and consumption; on- and off-premise shares; pricing trends; sales for the top brands; expenditures by demographic groups, and competition from other alcoholic beverages.

Utilizing various sources and primary research, the report also analyzes new developments shaping the industry, such as the use of innovative flavors including limited-edition and seasonal varieties, the skyrocketing popularity of spirits-based seltzers, aluminum tariffs and can supplies; current health and allergen trends, environmental issues and sustainability, and the lingering impact of the pandemic.

Report Benefits:

Valuable Data
Insightful Analysis
Forecasts to Help Plan
Save Time and Money
Reasonably Priced

Written Analysis

Drivers of Industry Growth
Demographic Shifts Support Hard Seltzer Consumption
Hard Seltzer Benefits From Health and Gluten-Free Trends
Hard Seltzer Sales Trends
Spirits-Based Seltzers Outpacing Beer-Based Varieties
Per Capita Consumption of Hard Seltzer
Leading Brands and Market Shares
Pricing Trends for Hard Seltzer
Aluminum Can Supply and Tariffs Impact Hard Seltzer Production and Prices
Demographic Trends for Expenditures on Beer and Other Malt Beverages
Economic Trends and the Pandemic’s Impact on Hard Seltzer Sales
Social Media is a Vital Marketing Tool for Hard Seltzer Companies
Greener Practices Can Be Applied to Hard Seltzer Production
Sources and Methodology

List of Statistical Tables

Dollar and Volume Sales of Hard Seltzer in the U.S., 2018-2029
Average Price Per Case of Hard Seltzer Sold in the U.S., 2018-2029
Off-Premise Sales of Hard Seltzer in the U.S., 2018-2029
On-Premise Sales of Hard Seltzer in the U.S., 2018-2029
Retail Sales of Spirits-Based Seltzers in the U.S., 2020-2029
Per Capita Consumption of Hard Seltzer in the U.S., 2018-2029
U.S. Dollar and Case Sales for the Top 5 Brands of Beer-Based Hard Seltzer, 2024
U.S. Dollar Sales for the Top 20 Brands of Beer-Based Hard Seltzer, 2024
U.S. Producer Price Trends for Hard Seltzer, 2018-2029
U.S. Consumer Price Trends for Hard Seltzer, At Home vs. Away From Home, 2018-2029
Average Annual Household Expenditures on Beer and Other Malt Beverages, by Detailed Demographic Characteristics, 2024 and 2029
Average Annual Household Expenditures on Beer and Other Malt Beverages At Home, by Detailed Demographic Characteristics, 2024 and 2029
Average Annual Household Expenditures on Beer and Other Malt Beverages Away From Home, by Detailed Demographic Characteristics, 2024 and 2029
Retail Dollar and Volume Sales of Flavored Malt Beverages in the U.S., 2018-2029
Retail Dollar and Volume Sales of Sparkling Bottled Water in the U.S., 2023, 2024, and 2029

List of Graphs

Dollar Sales of Hard Seltzer in the U.S., 2019-2029
Volume Sales of Hard Seltzer in the U.S., 2019-2029
Average Price Per Case of Hard Seltzer Sold in the U.S., 2019-2029

License	Format	Properties	Price
SINGLE USER LICENSE Word and Excel	The product is in Word and Excel format.	This is a single user license, allowing one user access to the product.	€161EUR$179USD£137GBP
SITE LICENSE Word and Excel	The product is in Word and Excel format.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€482EUR$537USD£410GBP
ENTERPRISE LICENSE Word and Excel	The product is in Word and Excel format.	This is an enterprise license, allowing all employees within your organization access to the product.	€804EUR$895USD£684GBP

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Table of Contents

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