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Global Fitness App Market Size, Share & Trends Analysis Report by Type (Exercise & Weight Loss, Activity Tracking), by Platform (Android, iOS), by Device (Smartphones, Wearable Devices), and Segment Forecasts, 2021-2028

  • ID: 5415431
  • Report
  • January 2021
  • Region: Global
  • 150 Pages
  • Grand View Research

FEATURED COMPANIES

  • Adidas
  • Asics America Corporation
  • Fitbit, Inc.
  • Fooducate
  • Kayla Itsines
  • Nike
The global fitness app market size is expected to reach USD 15.5 billion by 2028. It is expected to expand at a CAGR of 21.6% from 2021 to 2028. Rising health and fitness awareness and the growing prevalence of obesity are major factors driving the global market. According to the Centers for Disease Control and Prevention, the prevalence of obesity increased from 30.5% in 1999-2000 to 42.4% in 2017-2018. Moreover, awareness regarding obesity-related health conditions, including diabetes, stroke, heart diseases, and cancer, is increasing. This, in turn, is fueling the adoption of fitness apps to manage weight and aid weight loss.



The lockdown and social distancing norms by governments to control the spread of the COVID-19 virus have negatively impacted the gyms and fitness centers globally. However, consumers have shifted their focus to online fitness classes and apps. The total number of downloads and active users increased rapidly during the COVID-19 lockdown. For instance, the daily active users on fitness apps increased by 24% in Asia Pacific, 11% in Europe, 8% in Americas, and 28% in the Middle East and North Africa between quarter 1 and quarter 2 of 2020. Moreover, many fitness apps are witnessing an increase in their downloads and profits. For instance, HealthifyMe, an Indian fitness app, witnessed a 30% increase in traffic and a 40% increase in revenue in April 2020.

Moreover, a rise in the number of product launches, investments, collaborations, partnerships, and mergers & acquisitions is boosting the adoption of fitness apps in the market. For instance, in March 2020, Curefit, a health and fitness company, received USD 110 million in funding from Temasek Holdings Limited. In November 2020, Hong Kong Baptist University (HKBU) and The Chinese University of Hong Kong (CUHK) collaborated to launch MusFit Action Mobile App, which is focused on home-based exercises for elderly and middle-aged people. In December 2020, National Football League player DeMarcus Ware introduced his fitness app Driven to Win on Apple Store. The subscribers can work out with NBL players through this app. This app will be available for Android from 2021.

Fitness App Market Report Highlights

  • The exercise and weight loss segment emerged as the leading type segment in 2020 with a revenue share of 54.7%
  • By platform, iOS accounted for the largest revenue share in 2020. The Android segment is projected to expand at the fastest CAGR during the forecast period
  • Based on the device, smartphones accounted for the largest revenue share in 2020. Wearable devices are projected to expand at the fastest CAGR during the forecast period
  • North America accounted for the largest share in 2020 due to the increasing awareness regarding health and wellness, high penetration of smartphones, and availability of a large number of fitness apps


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FEATURED COMPANIES

  • Adidas
  • Asics America Corporation
  • Fitbit, Inc.
  • Fooducate
  • Kayla Itsines
  • Nike
Chapter 1 Methodology and Scope
1.1 Market Segmentation and Scope
1.2 Market Definition
1.3 Research Methodology
1.3.1 Information Procurement
1.3.1.1 Purchased database:
1.3.1.2 Internal database
1.3.2 Primary Research:
1.4 Research Scope and Assumptions
1.5 List to Data Sources

Chapter 2 Executive Summary
2.1 Global Fitness App Market Outlook
2.2 Global Fitness App Market Segment Outlook
2.3 Global Fitness App Market Competitive Insight
2.4 Global Fitness App Snapshot

Chapter 3 Global Fitness App Market Variables, Trends, & Scope
3.1 Market Lineage Outlook
3.1.1 Parent market outlook
3.1.2 Related/ancillary market outlook
3.2 Penetration and Growth Prospect Mapping
3.3 Market Dynamics
3.3.1 Market Driver Analysis
3.3.2 Market Restraint Analysis
3.3.3 Industry Challenges
3.4 Global Fitness App Market Analysis Tools
3.4.1 Industry Analysis - Porter’s
3.4.1.1 Bargaining power of the suppliers
3.4.1.2 Bargaining power of the buyers
3.4.1.3 Threats of substitution
3.4.1.4 Threats from new entrants
3.4.1.5 Competitive rivalry
3.4.2 PESTEL Analysis
3.4.2.1 Political landscape
3.4.2.2 Economic and Social landscape
3.4.2.3 Technology landscape
3.4.2.4 Legal landscape
3.4.2.5 Technology landscape
3.4.3 Major Deals & Strategic Alliances Analysis
3.4.3.1 Mergers & Acquisitions
3.4.3.2 Technology Collaborations
3.4.3.3 Joint Ventures
3.5 COVID - 19 Impact Analysis

Chapter 4 Global Fitness App Market: Competitive Analysis
4.1 Recent Developments & Impact Analysis, By Key Market Participants
4.2 Company/Competition Categorization (Key innovators, market leaders, emerging players)
4.3 Vendor Landscape
4.3.1 Public Companies
4.3.1.1 Company Market Position Analysis
4.3.1.2 Company Market Ranking, By Region
4.3.2 Private Companies
4.3.2.1 Regional network map
4.3.2.2 Company market position analysis

Chapter 5 Global Fitness App Market: Type Estimates & Trend Analysis
5.1 Definitions & Scope
5.2 Global Fitness App Market: Type Market Share Analysis, 2020 and 2028
5.3 Exercise & Weight Loss
5.3.1 Exercise & weight loss analysis market estimates and forecasts, 2016 - 2028 (USD Million)
5.4 Diet & Nutrition
5.4.1 Diet & nutrition market estimates and forecasts, 2016 - 2028 (USD Million)
5.5 Activity Tracking
5.5.1 Activity tracking market estimates and forecasts, 2016 - 2028 (USD Million)

Chapter 6 Global Fitness App Market: Platform Estimates & Trend Analysis
6.1 Definitions & Scope
6.2 Global Fitness App Market: Platform Market Share Analysis
6.3 iOS
6.3.1 iOS market estimates and forecasts, 2016 - 2028 (USD Million)
6.4 Android
6.4.1 Others market estimates and forecasts, 2016 - 2028 (USD Million)
6.5 Others
6.5.1 Others market estimates and forecasts, 2016 - 2028 (USD Million)

Chapter 7 Global Fitness App Market: Device Estimates & Trend Analysis
7.1 Definitions & Scope
7.2 Global Fitness App Market: Device Market Share Analysis
7.3 Smartphones
7.3.1 Smartphones market estimates and forecasts, 2016 - 2028 (USD Million)
7.4 Tablets
7.4.1 Tablets market estimates and forecasts, 2016 - 2028 (USD Million)
7.5 Wearable Devices
7.5.1 Wearable devices market estimates and forecasts, 2016 - 2028 (USD Million)

Chapter 8 Global Fitness App Market: Regional Estimates & Trend Analysis, By Type, Platform, and Device
8.1 Global Fitness App Market: Regional Movement Analysis
8.2 North America
8.2.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.2.2 U.S.
8.2.2.1 Market estimates and forecasts, by Type, Platform and Device, 2016 - 2028 (USD Million)
8.2.3 Canada
8.2.3.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.3 Europe
8.3.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.3.2 U.K.
8.3.2.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.3.3 Germany
8.3.3.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.3.4 France
8.3.4.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.3.5 Italy
8.3.5.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.3.6 Spain
8.3.6.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.4 Asia Pacific
8.4.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.4.2 Japan
8.4.2.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.4.3 China
8.4.3.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.4.4 India
8.4.4.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.4.5 Australia
8.4.5.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.5 Latin America
8.5.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.5.2 Brazil
8.5.2.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.5.3 Mexico
8.5.3.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.6 MEA
8.6.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)
8.6.2 South Africa
8.6.2.1 Market estimates and forecasts, by type, platform, and device, 2016 - 2028 (USD Million)

Chapter 9 Competitive Landscape
9.1 Adidas
9.1.1 Company overview
9.1.2 Financial performance
9.1.3 Product benchmarking
9.1.4 Strategic initiatives
9.2 Appster
9.2.1 Company overview
9.2.2 Financial performance
9.2.3 Product benchmarking
9.2.4 Strategic initiatives
9.3 Asics America Corporation
9.3.1 Company overview
9.3.2 Financial performance
9.3.3 Product benchmarking
9.3.4 Strategic initiatives
9.4 Azumio, Inc.
9.4.1 Company overview
9.4.2 Financial performance
9.4.3 Product benchmarking
9.4.4 Strategic initiatives
9.5 Fitbit, Inc.
9.5.1 Company overview
9.5.2 Financial performance
9.5.3 Product benchmarking
9.5.4 Strategic initiatives
9.6 FitnessKeeper
9.6.1 Company overview
9.6.2 Financial performance
9.6.4 Product benchmarking
9.6.4 Strategic initiatives
9.7 Fooducate
9.7.1 Company overview
9.7.2 Financial performance
9.7.3 Product benchmarking
9.7.4 Strategic initiatives
9.8 Google
9.8.1 Company overview
9.8.2 Financial performance
9.8.3 Product benchmarking
9.8.4 Strategic initiatives
9.9 Kayla Itsines
9.9.1 Company overview
9.9.2 Financial performance
9.9.3 Product benchmarking
9.9.4 Strategic initiatives
9.10 MyFitnessPal, Inc.
9.10.1 Company overview
9.10.2 Financial performance
9.10.3 Product benchmarking
9.10.4 Strategic initiatives
9.11 Noom
9.11.1 Company overview
9.11.2 Financial performance
9.11.4 Product benchmarking
9.11.4 Strategic initiatives
9.12 Polar Electro
9.12.1 Company overview
9.12.2 Financial performance
9.12.3 Product benchmarking
9.12.4 Strategic initiatives
9.13 Under Armour, Inc.
9.13.1 Company overview
9.13.2 Financial performance
9.13.3 Product benchmarking
9.13.4 Strategic initiatives
9.14 Nike
9.14.1 Company overview
9.14.2 Financial performance
9.14.3 Product benchmarking
9.14.4 Strategic initiatives
9.15 Willow Tree, Inc.
9.15.1 Company overview
9.15.2 Financial performance
9.15.3 Product benchmarking
9.15.4 Strategic initiatives  

List of Tables
Table 1 List of secondary sources
Table 2 North America fitness app market, by country, 2016 - 2028 (USD Million)
Table 3 North America fitness app market, by type, 2016 - 2028 (USD Million)
Table 4 North America fitness app market, by platform, 2016 - 2028 (USD Million)
Table 5 North America fitness app market, by device, 2016 - 2028 (USD Million)
Table 6 U.S. fitness app market, by type, 2016 - 2028 (USD Million)
Table 7 U.S. fitness app market, by platform, 2016 - 2028 (USD Million)
Table 8 U.S. fitness app market, by device, 2016 - 2028 (USD Million)
Table 9 Canada fitness app market, by type, 2016 - 2028 (USD Million)
Table 10 Canada fitness app market, by platform, 2016 - 2028 (USD Million)
Table 11 Canada fitness app market, by device, 2016 - 2028 (USD Million)
Table 12 Europe fitness app market, by country, 2016 - 2028 (USD Million)
Table 13 Europe fitness app market, by type, 2016 - 2028 (USD Million)
Table 14 Europe fitness app market, by platform, 2016 - 2028 (USD Million)
Table 15 Europe fitness app market, by device, 2016 - 2028 (USD Million)
Table 16 U.K. fitness app market, by type, 2016 - 2028 (USD Million)
Table 17 U.K. fitness app market, by platform, 2016 - 2028 (USD Million)
Table 18 U.K. fitness app market, by device, 2016 - 2028 (USD Million)
Table 19 Germany fitness app market, by type, 2016 - 2028 (USD Million)
Table 20 Germany fitness app market, by platform, 2016 - 2028 (USD Million)
Table 21 Germany fitness app market, by device, 2016 - 2028 (USD Million)
Table 22 France fitness app market, by type, 2016 - 2028 (USD Million)
Table 23 France fitness app market, by platform, 2016 - 2028 (USD Million)
Table 24 France fitness app market, by device, 2016 - 2028 (USD Million)
Table 25 Italy fitness app market, by type, 2016 - 2028 (USD Million)
Table 26 Italy fitness app market, by platform, 2016 - 2028 (USD Million)
Table 27 Italy fitness app market, by device, 2016 - 2028 (USD Million)
Table 28 Spain fitness app market, by type, 2016 - 2028 (USD Million)
Table 29 Spain fitness app market, by platform, 2016 - 2028 (USD Million)
Table 30 Spain fitness app market, by device, 2016 - 2028 (USD Million)
Table 31 Asia Pacific fitness app market, by country, 2016 - 2028 (USD Million)
Table 32 Asia Pacific fitness app market, by type, 2016 - 2028 (USD Million)
Table 33 Asia Pacific fitness app market, by platform, 2016 - 2028 (USD Million)
Table 34 Asia Pacific fitness app market, by device, 2016 - 2028 (USD Million)
Table 35 Japan fitness app market, by type, 2016 - 2028 (USD Million)
Table 36 Japan fitness app market, by platform, 2016 - 2028 (USD Million)
Table 37 Japan fitness app market, by device, 2016 - 2028 (USD Million)
Table 38 China fitness app market, by type, 2016 - 2028 (USD Million)
Table 39 China fitness app market, by platform, 2016 - 2028 (USD Million)
Table 40 China fitness app market, by device, 2016 - 2028 (USD Million)
Table 41 India fitness app market, by type, 2016 - 2028 (USD Million)
Table 42 India fitness app market, by platform, 2016 - 2028 (USD Million)
Table 43 India fitness app market, by device, 2016 - 2028 (USD Million)
Table 44 Australia fitness app market, by type, 2016 - 2028 (USD Million)
Table 45 Australia fitness app market, by platform, 2016 - 2028 (USD Million)
Table 46 Australia fitness app market, by device, 2016 - 2028 (USD Million)
Table 47 Latin America fitness app market, by country, 2016 - 2028 (USD Million)
Table 48 Latin America fitness app market, by type, 2016 - 2028 (USD Million)
Table 49 Latin America fitness app market, by platform, 2016 - 2028 (USD Million)
Table 50 Latin America fitness app market, by device, 2016 - 2028 (USD Million)
Table 51 Brazil fitness app market, by type, 2016 - 2028 (USD Million)
Table 52 Brazil fitness app market, by platform, 2016 - 2028 (USD Million)
Table 53 Brazil fitness app market, by device, 2016 - 2028 (USD Million)
Table 54 Mexico fitness app market, by type, 2016 - 2028 (USD Million)
Table 55 Mexico fitness app market, by platform, 2016 - 2028 (USD Million)
Table 56 Mexico fitness app market, by device, 2016 - 2028 (USD Million)
Table 57 MEA fitness app market, by country, 2016 - 2028 (USD Million)
Table 58 MEA fitness app market, by type, 2016 - 2028 (USD Million)
Table 59 MEA fitness app market, by platform, 2016 - 2028 (USD Million)
Table 60 MEA fitness app market, by device, 2016 - 2028 (USD Million)
Table 61 South Africa fitness app market, by type, 2016 - 2028 (USD Million)
Table 62 South Africa fitness app market, by platform, 2016 - 2028 (USD Million)
Table 63 South Africa fitness app market, by device, 2016 - 2028 (USD Million)

List of Figures
FIG. 1 Market research process
FIG. 2 Information procurement
FIG. 3 Primary research pattern
FIG. 4 Market research approaches
FIG. 5 Value chain based sizing & forecasting
FIG. 6 QFD modeling for market share assessment
FIG. 7 Market Device & validation
FIG. 8 Fitness app market outlook, 2020
FIG. 9 Market trends & outlook
FIG. 10 Fitness app market segmentation
FIG. 11 Penetration & growth prospect mapping
FIG. 12 Market driver relevance analysis (Current & future impact)
FIG. 13 Market restraint relevance analysis (Current & future impact)
FIG. 14 Fitness app type market share analysis, 2020 & 2028
FIG. 15 Fitness app type market: Segment dashboard
FIG. 16 Exercise & weight loss market, 2016 - 2028 (USD Million)
FIG. 17 Diet & nutrition market, 2016 - 2028 (USD Million)
FIG. 18 Activity tracking market, 2016 - 2028 (USD Million)
FIG. 19 Fitness app platform market share analysis, 2020 & 2028
FIG. 20 Fitness app platform market: Segment dashboard
FIG. 21 Android fitness app market, 2016 - 2028 (USD Million)
FIG. 22 iOS fitness app market, 2016 - 2028 (USD Million)
FIG. 23 Others fitness app market, 2016 - 2028 (USD Million)
FIG. 24 Fitness app device market share analysis, 2020 & 2028
FIG. 25 Fitness app device market: Segment dashboard
FIG. 26 Smartphones market, 2016 - 2028 (USD Million)
FIG. 27 Tablets market, 2016 - 2028 (USD Million)
FIG. 28 Wearable Devices market, 2016 - 2028 (USD Million)
FIG. 29 Fitness app regional market share analysis, 2020 & 2028
FIG. 30 Fitness app regional market: Segment dashboard
FIG. 31 Regional market place: Key takeaways
FIG. 32 North America fitness app market, 2016 - 2028 (USD Million)
FIG. 33 U.S. fitness app market, 2016 - 2028 (USD Million)
FIG. 34 Canada fitness app market, 2016 - 2028 (USD Million)
FIG. 35 Europe fitness app market, 2016 - 2028 (USD Million)
FIG. 36 U.K. fitness app market, 2016 - 2028 (USD Million)
FIG. 37 Germany fitness app market, 2016 - 2028 (USD Million)
FIG. 38 France fitness app market, 2016 - 2028 (USD Million)
FIG. 39 Italy fitness app market, 2016 - 2028 (USD Million)
FIG. 40 Spain fitness app market, 2016 - 2028 (USD Million)
FIG. 41 Asia Pacific fitness app market, 2016 - 2028 (USD Million)
FIG. 42 Japan fitness app market, 2016 - 2028 (USD Million)
FIG. 43 China fitness app market, 2016 - 2028 (USD Million)
FIG. 44 India fitness app market, 2016 - 2028 (USD Million)
FIG. 45 Australia fitness app market, 2016 - 2028 (USD Million)
FIG. 46 Latin America fitness app market, 2016 - 2028 (USD Million)
FIG. 47 Brazil fitness app market, 2016 - 2028 (USD Million)
FIG. 48 Mexico fitness app market, 2016 - 2028 (USD Million)
FIG. 49 MEA fitness app market, 2016 - 2028 (USD Million)
FIG. 50 South Africa fitness app market, 2016 - 2028 (USD Million)
FIG. 51 Strategy framework
FIG. 52 Fitness app competitive landscape: Market position analysis (based on products, regional presence, and recent updates (2020))
Note: Product cover images may vary from those shown
  • Adidas
  • Appster
  • Asics America Corporation
  • Azumio, Inc.
  • Fitbit, Inc.
  • FitnessKeeper
  • Fooducate
  • Google
  • Kayla Itsines
  • MyFitnessPal, Inc.
  • Noom
  • Polar Electro
  • Under Armour, Inc.
  • Nike
  • Willow Tree, Inc.
Note: Product cover images may vary from those shown

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