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Global Women's Health App Market Size, Share & Trends Analysis Report by Type (Fitness & Nutrition, Pregnancy Tracking & Postpartum Care, Menopause), by Region (North America, Europe, APAC, Latin America, MEA), and Segment Forecasts, 2021-2028

  • ID: 5415488
  • Report
  • June 2021
  • Region: Global
  • 80 Pages
  • Grand View Research

FEATURED COMPANIES

  • Apple Inc.
  • Clue
  • Fitbit, Inc.
  • Flo Health, Inc.
  • Glow, Inc.
  • Google Inc.
The global women’s health app market size is expected to reach USD 8.9 billion by 2028. The market is expected to expand at a CAGR of 19.0% from 2021 to 2028. Increasing adoption of health apps, rising incidence of target disorders, and high smartphone penetration is expected to boost market growth during the forecast period.



Market players are introducing applications that are focused on a specific aspect of women’s health. For instance, In October 2020, Health and Her Ltd. launched an app to support women during nine key symptoms of perimenopause and menopause. The app will analyze user symptoms and provide guidance regarding the supplements needed, and provide meditation guidance, sleep support video, and exercise routines.

There are various types of applications of health app in fitness and nutrition, menstrual health, pregnancy tracking and postpartum care, menopause, and disease management. To improve the efficiency of mobile applications key players are collaborating with health organizations. For instance, in May 2017, Glow Inc. collaborated with the National Institutes of Health for developing a model to predict the chances of a successful pregnancy. Considering the benefits of mobile apps and their increasing popularity, investors are providing funds to key players for product innovation. Plackal Techno Systems Pvt. Ltd, Flo Health, Inc., and Clue are few market players who received funds for updating existing applications and launch of innovative applications.

Women’s Health App Market Report Highlights

  • The menstrual health segment dominated the market in terms of revenue share in 2020 and is expected to witness the fastest growth over the forecast period. The factors contributing to segment growth are product launch and increasing adoption of menstrual cycle tracking applications. Key industry players such as Fitbit and Apple are introducing apps to track menstrual cycles and predict ovulation period along with fertility windows
  • North America held the largest revenue share in 2020 due to factors such as the growing adoption of digital technology. The COVID-19 pandemic is affecting women’s health. For instance, pregnant women are facing challenges such as increased stress of contracting COVID-19, miss prenatal appointments due to restrictions on a visit to a healthcare center, and financial insecurity expected to increase the adoption of applications to meet the healthcare-related requirements
  • In Asia Pacific, the market is expected to register the fastest growth over the forecast period and is driven by increased demand for health apps combined with the development of low-cost mobile technologies in countries such as Malaysia and Thailand
  • The industry is also witnessing mergers, acquisitions, and product launches. For instance, in September 2019, Apple Inc. announced the launch of the Cycle Tracking app for the apple watch and iPhone. The application is designed to track fertility window, periods, and symptoms
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Apple Inc.
  • Clue
  • Fitbit, Inc.
  • Flo Health, Inc.
  • Glow, Inc.
  • Google Inc.
Chapter 1 Report Scope and Objectives
1.1 Market Segmentation
1.2 Regional Scope
1.3 Estimates and Forecast Timeline
1.4 Research Objectives
1.4.1 Objective - 1
1.4.2 Objective - 2
1.4.3 Objective - 3

Chapter 2 Methodology
2.1 Research Methodology
2.1.1 Information procurement
2.1.2 Purchased Database
2.1.3 Internal Database
2.1.4 Secondary Sources
2.1.5 Primary Research
2.2 Information or Data Analysis
2.2.1 Data Analysis Models
2.3 Market Formulation & Validation
2.4 Model Details
2.4.1 Commodity Flow Analysis
2.4.2 Volume price analysis
2.5 List of Secondary Sources
2.6 List of Abbreviations

Chapter 3 Executive Summary
3.1 Market Outlook
3.2 Segment Outlook
3.2.1 Type
3.3 Regional Outlook
3.4 Competitive Insights

Chapter 4 Market Variables, Trends & Scope
4.1 Women’s Health App Market Dynamics
4.1.1 Market Driver Analysis
4.1.1.1 Rising incidence of target disorders
4.1.1.2 High smartphones penetration
4.1.2 Market Restraint Analysis
4.1.2.1 Lack of data security
4.2 Women’s Health App Market: Business Environment Analysis Tools
4.2.1 Porter’s five forces analysis
4.2.1.1 Threat of new entrants: Moderate
4.2.1.2 Bargaining power of buyers: High
4.2.1.3 Competitive rivalry: High
4.2.1.4 Threat of substitutes: Low
4.2.1.5 Bargaining power of suppliers: Low
4.2.2 PESTLE Analysis
4.2.2.1 Political & legal
4.2.2.2 Economic & social
4.2.2.3 Technological
4.3 Penetration & Growth Prospect Mapping
4.4 Women’s Health App Market: Recent Trends and Advancements
4.5 Qualitative Analysis: Impact of COVID-19 on Women's Health App Market

Chapter 5 Women’s Health App Market: Type Analysis
5.1 Women’s Health App Market: Type Movement Analysis, 2020 & 2028
5.2 Women’s Health App Type Market: Segment Dashboard
5.2.1 Fitness & nutrition
5.2.1.1 Fitness & nutrition market, 2016 - 2028 (USD Million)
5.2.2 Menstrual health
5.2.2.1 Menstrual health market, 2016 - 2028 (USD Million)
5.2.3 Pregnancy tracking & postpartum care
5.2.3.1 Pregnancy tracking & postpartum care market, 2016 - 2028 (USD Million)
5.2.4 Menopause
5.2.4.1 Menopause market, 2016 - 2028 (USD Million)
5.2.5 Disease management
5.2.5.1 Disease management market, 2016 - 2028 (USD Million)
5.2.6 Others
5.2.6.1 Others market, 2016 - 2028 (USD Million)

Chapter 6 Women’s Health App Market: Regional Analysis
6.1 Regional Movement Analysis & Market Share, 2020 & 2028
6.2 North America
6.2.1 North America women's health app Market, 2016 - 2028 (USD Million)
6.2.2 U.S.
6.2.2.1 U.S. women’s health app market, 2016 - 2028 (USD Million)
6.2.3 Canada
6.2.3.1 Canada women’s health app market, 2016 - 2028 (USD Million)
6.3 Europe
6.3.1 Europe women’s health app market, 2016 - 2028 (USD Million)
6.3.2 U.K.
6.3.2.1 U.K. women’s health app market, 2016 - 2028 (USD Million)
6.3.3 Germany
6.3.3.1 Germany women’s health app market, 2016 - 2028 (USD Million)
6.3.4 France
6.3.4.1 France women’s health app market, 2016 - 2028 (USD Million)
6.3.5 Italy
6.3.5.1 Italy women’s health app market, 2016 - 2028 (USD Million)
6.3.6 Spain
6.3.6.1 Spain women’s health app market, 2016 - 2028 (USD Million)
6.4 Asia Pacific
6.4.1 Asia Pacific women’s health app market, 2016 - 2028 (USD Million)
6.4.2 China
6.4.2.1 China women’s health app market, 2016 - 2028 (USD Million)
6.4.3 Japan
6.4.3.1 Japan women’s health app market, 2016 - 2028 (USD Million)
6.4.4 India
6.4.4.1 India women’s health app market, 2016 - 2028 (USD Million)
6.4.5 Australia
6.4.5.1 Australia women’s health app market, 2016 - 2028 (USD Million)
6.5 Latin America
6.5.1 Latin America women’s health app market, 2016 - 2028 (USD Million)
6.5.2 Brazil
6.5.2.1 Brazil women’s health app market, 2016 - 2028 (USD Million)
6.5.3 Mexico
6.5.3.1 Mexico women’s health app market, 2016 - 2028 (USD Million)
6.6 Middle East & Africa
6.6.1 Middle East & Africa women’s health app market, 2016 - 2028 (USD Million)
6.6.2 South Africa
6.6.2.1 South Africa women’s health app market, 2016 - 2028 (USD Million)

Chapter 7 Competitive Landscape
7.1 Recent Developments & Impact Analysis, By Key Market Participants
7.2 Company/ Competition Categorization (Key Innovators, Market Leaders, Emerging Players)
7.3 Company Market Position Analysis (Market Presence, Product Portfolio, Strategic Initiatives)
7.4 List of Few Women’s Health App Providers
7.5 Company Profiles
7.5.1 Flo Health, Inc.
7.5.1.1 Company overview
7.5.1.2 Financial performance
7.5.1.3 Product benchmarking
7.5.1.4 Strategic initiatives
7.5.2 Clue
7.5.2.1 Company overview
7.5.2.2 Financial performance
7.5.2.3 Product benchmarking
7.5.2.4 Strategic initiatives
7.5.3 Apple Inc.
7.5.3.1 Company overview
7.5.3.2 Financial performance
7.5.3.3 Product benchmarking
7.5.3.4 Strategic initiatives
7.5.4 Glow, Inc.
7.5.4.1 Company overview
7.5.4.2 Product benchmarking
7.5.4.3 Strategic initiatives
7.5.5 Google Inc.
7.5.5.1 Company overview
7.5.5.2 Financial performance
7.5.5.3 Product benchmarking
7.5.5.4 Strategic initiatives
7.5.6 Withings
7.5.6.1 Company overview
7.5.6.2 Financial performance
7.5.6.3 Product benchmarking
7.5.6.4 Strategic initiatives
7.5.7 Fitbit, Inc.
7.5.7.1 Company overview
7.5.7.2 Financial performance
7.5.7.3 Product benchmarking
7.5.7.4 Strategic initiatives

List of Tables
Table 1 List of secondary sources
Table 2 List of abbreviation
Table 3 Global fitness & nutrition market estimates and forecast, 2016 - 2028 (USD Million)
Table 4 Global menstrual health market estimates and forecast, 2016 - 2028 (USD Million)
Table 5 Global pregnancy tracking & postpartum care market estimates and forecast, 2016 - 2028 (USD Million)
Table 6 Global menopause market estimates and forecast, 2016 - 2028 (USD Million)
Table 7 Global disease management market estimates and forecast, 2016 - 2028 (USD Million)
Table 8 Global others market estimates and forecast, 2016 - 2028 (USD Million)
Table 9 North America women's health app market estimates and forecast, by country, 2016 - 2028 (USD Million)
Table 10 North America women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 11 U.S. women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 12 Canada women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 13 Europe women's health app market estimates and forecast, by country, 2016 - 2028 (USD Million)
Table 14 Europe women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 15 U.K. women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 16 Germany women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 17 France women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 18 Italy women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 19 Spain women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 20 Asia Pacific women's health app market estimates and forecast, by country, 2016 - 2028 (USD Million)
Table 21 Asia Pacific women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 22 China women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 23 Japan women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 24 India women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 25 Australia women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 26 Latin America women's health app market estimates and forecast, by country, 2016 - 2028 (USD Million)
Table 27 Latin America women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 28 Brazil women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 29 Mexico women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 30 Middle East & Africa (MEA) women's health app market estimates and forecast, by country, 2016 - 2028 (USD Million)
Table 31 Middle East & Africa (MEA) women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)
Table 32 South Africa women's health app market revenue estimates and forecast by type, 2016 - 2028 (USD Million)

List of Figures
Fig. 1 Women’s health app market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modelling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook, 2020 (USD Million)
Fig. 10 Market trends & outlook
Fig. 11 Market driver relevance analysis (Current & future impact)
Fig. 12 Market restraint relevance analysis (Current & future impact)
Fig. 13 Penetration & growth prospect mapping
Fig. 14 Women’s health app market: Type movement analysis (USD millions)
Fig. 15 Women’s health app market type outlook: Segment dashboard
Fig. 16 Fitness & nutrition market 2016 - 2028 (USD million)
Fig. 17 Menstrual health market 2016 - 2028 (USD million)
Fig. 18 Pregnancy tracking & postpartum care market 2016 - 2028 (USD million)
Fig. 19 Menopause market 2016 - 2028 (USD million)
Fig. 20 Disease management market 2016 - 2028 (USD million)
Fig. 21 Others market 2016 - 2028 (USD million)
Fig. 22 Regional marketplace: Key takeaways
Fig. 23 Regional movement analysis, 2020 & 2028 (USD million)
Fig. 24 North America women’s health app market, 2016 - 2028 (USD million)
Fig. 25 U.S. women’s health app market, 2016 - 2028 (USD million)
Fig. 26 Canada women’s health app market, 2016 - 2028 (USD million)
Fig. 27 Europe women’s health app market, 2016 - 2028 (USD million)
Fig. 28 U.K. women’s health app market, 2016 - 2028 (USD million)
Fig. 29 Germany women’s health app market, 2016 - 2028 (USD million)
Fig. 30 France women’s health app market, 2016 - 2028 (USD million)
Fig. 31 Italy women’s health app market, 2016 - 2028 (USD million)
Fig. 32 Spain women’s health app market, 2016 - 2028 (USD million)
Fig. 33 Asia Pacific women’s health app market, 2016 - 2028 (USD million)
Fig. 34 China women’s health app market, 2016 - 2028 (USD million)
Fig. 35 Japan women’s health app market, 2016 - 2028 (USD million)
Fig. 36 India women’s health app market, 2016 - 2028 (USD million)
Fig. 37 Australia women’s health app market, 2016 - 2028 (USD million)
Fig. 38 Latin America women’s health app market, 2016 - 2028 (USD million)
Fig. 39 Brazil women’s health app market, 2016 - 2028 (USD million)
Fig. 40 Mexico women’s health app market, 2016 - 2028 (USD million)
Fig. 41 Middle East & Africa women’s health app market, 2016 - 2028 (USD million)
Fig. 42 South Africa women’s health app market, 2016 - 2028 (USD million)
Fig. 43 Impact analysis by key market participants
Fig. 44 Strategy framework/Competition categorization
Fig. 45 Company market position analysis
Note: Product cover images may vary from those shown
  • Flo Health, Inc.
  • Clue
  • Apple Inc.
  • Glow, Inc.
  • Google Inc.
  • Withings
  • Fitbit, Inc.
Note: Product cover images may vary from those shown

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