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Middle East & Africa Yoga Accessories Market Outlook, 2026

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  • 58 Pages
  • August 2021
  • Region: Africa, Middle East
  • Bonafide Research
  • ID: 5415644
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Yoga is a methodical effort toward self-perfection through developing talent potential on the physical, vital, mental, intellectual, and spiritual levels. It was first devised by the rishis and sages of ancient India and has been maintained by a stream of living teachers ever since, who have continually adapted this science to every generation. It was first imported into Europe and the US around the end of the nineteenth century when it was brought by Indian practitioners immigrating to new countries. Yoga Accessories help practitioners of all levels to gain the sensitivity of yoga poses while receiving the benefits and not overdoing it. The recent publication, named Middle East & Africa Yoga Accessories Market Outlook, 2026, studies about this aiding props market at the regional level, segmented into by product type (Mats, Clothing, Straps, Blocks & others), by sales channel (Online & Offline) and by countries (UAE, Saudi Arabia & South Africa).

For a long time, yoga was not seen as acceptable in the conservative Islamic kingdom. Because yoga was primarily considered a Hindu practice, yoga was not allowed in Saudi Arabia for decades. Extremists challenged the notion that yoga was incompatible with Islamic practices. The market got a boost when yoga received formal recognition as a sporting activity in November 2017. This has allayed the misplaced fears among many in the Arab and the Muslim World that the practice of Yoga was incompatible with Islamic beliefs and gave confidence to several Muslim Yoga practitioners around the world. This is to allow the market to reach a value of USD 1630 Million by the end of the forecasted period.

The past year, especially the months under the shadow of the Covid pandemic have led to increased awareness about personal health. Residents of the region have started investing in wearable devices, fitness apps, and telemedicine services to keep track of the wellbeing of their bodies and mind. The yoga clothing segment wasn’t able to make for much of the market share given the region’s clothing restrictions and beliefs. The clothing segment accounted for more than USD 225 Million in the year 2020, of which USD 146.16 Million was generated from South Africa itself.

The online sales segment in the region dominated because of the lack of awareness and the availability of these products through the local vendors. The online segment accounted for more than 65% of the region’s share. The key is to have flexibility within a structured, data-driven process. Some players have driven growth by broadening their delivery assortment. Against this, the offline sales channel segment is to grow with a growth rate of 11.29%.

47 Islamic nations among the 177 countries of the United Nations General Assembly (UNGA) officially co-sponsored with India, a resolution to establish the International Day of Yoga. Afghanistan, Bangladesh, Turkey, Iran, Indonesia, UAE, Qatar, and Oman were among the Islamic nations that co-sponsored the UN resolution. Arab countries have begun to practice yoga, most specifically in Saudi Arabia and Egypt. In 2010, the formation of the Arab Yoga Foundation provided a platform for Yoga enthusiasts to practice Yoga and remain connected. South Africa is expected to be dominating the region with the highest share of over 40% by the end of the forecasted period.

Mega brands such as Reebok and Nike do not track yoga accessories as a separate category but say there has been a jump in demand for accessories used for practice. Major companies mentioned in the report are: Adidas AG, Aurorae, Barefoot Yoga Co, Gaiam, Hugger Mugger Yoga Products LLC, Lululemon Athletica Inc, Manduka LLC, Nike INC
  • Geography: Middle East & Africa
  • Base year: 2020
  • Historical year: 2015
  • Forecasted year: 2026


  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa


  • Market Size by Value for the period (2015-2026F)
  • Market Share by Product Type (Mats, Clothing, Blocks, Straps & Others)
  • Market Share by Sales Channel (Offline & Online)
  • Market Share by Region
  • Market Share by Country

Table of Contents

1. Executive Summary2. Report Methodology
3. Market Structure
3.1. Market Considerate
3.2. Market Definitions
3.3. How Will Covid-19 Effect the industry
4. Global Yoga Accessories Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Product Type By Sales Channel
4.2.2. By Region
4.2.3. By Country
5. Middle East & Africa Yoga Accessories Market Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By Product Type
5.2.2. By Sales Channel
5.2.3. By Country
5.3. Saudi Arabia Yoga Accessories Market Outlook
5.3.1. Market Size by Value
5.3.2. Market Share by Product Type
5.4. UAE Yoga Accessories Market Outlook
5.4.1. Market Size by Value
5.4.2. Market Share by Product Type
5.5. South Africa Yoga Accessories Market Outlook
5.5.1. Market Size by Value
5.5.2. Market Share by Product Type
6. Market Dynamics
6.1. Key Drivers
6.2. Key Challenges
7. Market Trends and Developments
8. Competitive Landscape
8.1. Porter’s Five Force Model
8.2. Company Profiles
8.2.1. Adidas AG
8.2.2. Aurorae
8.2.3. Barefoot Yoga Company
8.2.4. Gaiam
8.2.5. Hugger Mugger
8.2.6. Lululemon Athletica Inc.
8.2.7. Manduka
8.2.8. Nike, Inc.
9. Strategic Recommendations10. Disclaimer