+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

PRINTER FRIENDLY

Global Toys and Games Market Size, Share & Trends Analysis Report by Product (Electronic Games, Games & Puzzles), by End-user (0-8 Age, 15 and Above Age), by Distribution Channel, by Region, and Segment Forecasts, 2021-2028

  • ID: 5416052
  • Report
  • August 2021
  • Region: Global
  • 110 pages
  • Grand View Research

FEATURED COMPANIES

  • Hasbro
  • JAKKS Pacific, Inc.
  • Mattel
  • Playmates Toys Limited
  • Sanrio Company, Ltd.
  • The LEGO Group
The global toys and games market size is expected to reach USD 406.97 billion by 2028. It is expected to expand at a CAGR of 5.0% from 2021 to 2028. Toys and games sales increased as the outbreak spread and parents realized they have been spending more time at home. Toy sales increased in 2020, with games and puzzles, dolls and action figures, and outdoor play being the most popular categories. The use of weather-related items was a big aspect of that outdoor activity. Sleds, snow-coloring toys, inflatables, and tools for building snow structures flew off the shelves.

Due to ease of accessibility, a large range of products, and competitive pricing, consumers are increasingly purchasing toys and games through the e-commerce channel. Furthermore, internet portals provide assistance 24 hours a day, seven days a week, and offer a wide range of products to choose from and substantial discounts on branded products.

Families wanted to spread a little extra cheer during the pandemic, thus retailers had a successful holiday season in 2020. According to figures issued by the National Retail Federation, holiday sales increased by 8.3 percent in 2019. Sports toys such as skateboards and scooters outperformed fashion dolls and accessories and building sets like Lego. Due to the increased traffic to its website on Black Friday, Lego had to construct a virtual wait for online consumers.

Traditional toys and games are being developed in emerging countries due to a significant increase in birth rates and an increasing percentage of young people. The market for toys and games has benefited from shifting preferences toward sustainable toys and rising living standards in nations, such as China, India, and Russia.

Toys And Games Market Report Highlights

  • By product, the electronic games segment accounted for the largest share of more than 64.0% in 2020
  • The offline distribution channel segment accounted for the largest share of over 50.0% in 2020. The online segment is expected to witness the fastest growth over the forecast period
  • Asia Pacific captured the largest share of over 40.0% in 2020. Companies have expanded their reach to countries like China and Japan through improved e-commerce or opening stores in new locations

This report will be delivered within 2 business days.

Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Hasbro
  • JAKKS Pacific, Inc.
  • Mattel
  • Playmates Toys Limited
  • Sanrio Company, Ltd.
  • The LEGO Group
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing

Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Product Outlook
2.3. End-user Outlook
2.4. Distribution Channel Outlook
2.5. Regional Outlook
2.6. Competitive Insights

Chapter 3. Toys & Games Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/ retail chain Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter’s
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Toys and Games Market
3.7. Market Entry Strategies
3.8. Impact of COVID-19 on the Toys & Games Market

Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations

Chapter 5. Toys & Games Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2020 & 2028
5.2. Electronic Games
5.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.3. Outdoor and Sport Toys
5.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.4. Dolls
5.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.5. Preschool Toys
5.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.6. Games & Puzzles
5.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
5.7. Others
5.7.1. Market estimates and forecast, 2015 - 2028 (USD Billion)

Chapter 6. Toys & Games Market: End-user Estimates & Trend Analysis
6.1. End-user Movement Analysis & Market Share, 2020 & 2028
6.2. 0 - 8 Age
6.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
6.3. 9 - 15 Age
6.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
6.4. 15 Age and above
6.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)

Chapter 7. Toys & Games Market: Distribution Channel Estimates & Trend Analysis
7.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
7.2. Offline
7.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
7.3. Online
7.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)

Chapter 8. Toys & Games Market: Regional Estimates & Trend Analysis
8.1. Regional Movement Analysis & Market Share, 2020 & 2028
8.2. North America
8.2.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.2.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.2.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.2.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.2.5. U.S.
8.2.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.2.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.2.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.2.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.3. Europe
8.3.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.3.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.3.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.3.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.3.5. U.K.
8.3.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.3.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.3.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.3.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.3.6. Germany
8.3.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.3.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.3.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.3.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4. Asia Pacific
8.4.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4.5. China
8.4.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4.6. India
8.4.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.4.7. Japan
8.4.7.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.4.7.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.4.7.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.4.7.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.5. Central and South America
8.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.5.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.5.5. Brazil
8.5.5.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.5.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.5.5.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.5.5.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
8.6. Middle East and Africa
8.6.1. Market estimates and forecast, 2015 - 2028 (USD Billion)
8.6.2. Market estimates and forecast, by product, 2015 - 2028 (USD Billion)
8.6.3. Market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
8.6.4. Market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)

Chapter 9. Competitive Analysis
9.1. Key global players, recent developments & their impact on the industry
9.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
9.3. Vendor Landscape
9.3.1. Key company market share analysis, 2020

Chapter 10. Company Profiles
10.1. Dream International Limited
10.1.1. Company Overview
10.1.2. Financial Performance
10.1.3. Product Benchmarking
10.1.4. Strategic Initiatives
10.2. VTech Holdings Limited
10.2.1. Company Overview
10.2.2. Financial Performance
10.2.3. Product Benchmarking
10.2.4. Strategic Initiatives
10.3. The LEGO Group
10.3.1. Company Overview
10.3.2. Financial Performance
10.3.3. Type Benchmarking
10.3.4. Strategic Initiatives
10.4. Sanrio Company, Ltd.
10.4.1. Company Overview
10.4.2. Financial Performance
10.4.3. Product Benchmarking
10.4.4. Strategic Initiatives
10.5. Playmates Toys Limited
10.5.1. Company Overview
10.5.2. Financial Performance
10.5.3. Product Benchmarking
10.5.4. Strategic Initiatives
10.6. JAKKS Pacific, Inc.
10.6.1. Company Overview
10.6.2. Financial Performance
10.6.3. Product Benchmarking
10.6.4. Strategic Initiatives
10.7. Mattel
10.7.1. Company Overview
10.7.2. Financial Performance
10.7.3. Product Benchmarking
10.7.4. Strategic Initiatives
10.8. Hasbro
10.8.1. Company Overview
10.8.2. Financial Performance
10.8.3. Product Benchmarking
10.8.4. Strategic Initiatives
10.9. Konami Holdings Corporation
10.9.1. Company Overview
10.9.2. Financial Performance
10.9.3. Product Benchmarking
10.9.4. Strategic Initiatives
10.10. Bandai Namco Holdings Inc.
10.10.1. Company Overview
10.10.2. Financial Performance
10.10.3. Product Benchmarking
10.10.4. Strategic Initiatives

List of Tables
1. Toys & games market - Driving factor market analysis
2. Electronic Games market estimates and forecast, 2015 - 2028 (USD Billion)
3. Outdoor & sports toys market estimates and forecast, 2015 - 2028 (USD Billion)
4. Dolls market estimates and forecast, 2015 - 2028 (USD Billion)
5. Preschool toys market estimates and forecast, 2015 - 2028 (USD Billion)
6. Games & Puzzles market estimates and forecast, 2015 - 2028 (USD Billion)
7. Other toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
8. Toys & games market estimates and forecast, for 0 - 8 age, 2015 - 2028 (USD Billion)
9. Toys & games market estimates and forecast, for 9 -15 age, 2015 - 2028 (USD Billion)
10. Toys & games market estimates and forecast, for 15 age & above, 2015 - 2028 (USD Billion)
11. Toys & games market estimates and forecast through offline distribution channel, 2015 - 2028 (USD Billion)
12. Toys & games market estimates and forecast from online distribution channel, 2015 - 2028 (USD Billion)
13. North America playing toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
14. North America toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion
15. North America toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
16. North America toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
17. U.S. playing toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
18. U.S. toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
19. U.S. toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
20. U.S. toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
21. Europe toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
22. Europe toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
23. Europe toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
24. Europe toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
25. U.K. toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
26. U.K. toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
27. U.K. toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
28. U.K. toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
29. Germany toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
30. Germany toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
31. Germany toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
32. Germany toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
33. Asia Pacific toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
34. Asia Pacific toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
35. Asia Pacific toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
36. Asia Pacific toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
37. China toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
38. China toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
39. China toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
40. China toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
41. India toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
42. India toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
43. India toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
44. Table 45 India toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
45. Japan toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
46. Japan toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
47. Japan toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
48. Japan toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
49. Central & South America toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
50. Central & South America toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
51. Central & South America toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
52. Central & South America toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
53. Brazil toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
54. Brazil toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
55. Brazil toys & games market estimates and forecast by product, 2015 - 2028 (USD Billion)
56. Brazil toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
57. Middle East & Africa toys & games market estimates and forecast, 2015 - 2028 (USD Billion)
58. Middle East & Africa toys & games market estimates and forecast, by product, 2015 - 2028 (USD Billion)
59. Middle East & Africa toys & games market estimates and forecast, by end user, 2015 - 2028 (USD Billion)
60. Middle East & Africa toys & games market estimates and forecast, by distribution channel, 2015 - 2028 (USD Billion)
61. Company categorization

List of Figures
Fig. Toys & games market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Toys & games market - Penetration & growth prospect mapping, by product
7. Toys & games market- Value chain analysis
8. Profit margin analysis
9. Consumers playing most board games, by age group, 2019
10. Year-over-year percentage increase in U.S. video game sales, 2020
11. Demographics: Online Gamer Type, 2020
12. Top 10 mobile game genres in North America, by revenue share
13. Percent of state population enrolled in public preschools in the U.S., 2002 - 2015 (%)
14. Toys & games market: Porter’s Five Forces Analysis
15. Roadmap of the toys & games market
16. Factors affecting the purchase of toys & games
17. Toys & games market: Product revenue share (%) analysis, 2020 & 2028
18. Toys & games market: End-user revenue share (%) analysis, 2020 & 2028
19. Toys & games market: Distribution channel revenue share (%) analysis, 2020 & 2028
20. Toys & games market: Regional revenue share (%) analysis, 2020 & 2028
21. Toys & games market: Estimated company market share analysis, 2020
Note: Product cover images may vary from those shown
  • Dream International Limited
  • VTech Holdings Limited
  • The LEGO Group
  • Sanrio Company, Ltd.
  • Playmates Toys Limited
  • JAKKS Pacific, Inc.
  • Mattel
  • Hasbro
  • Konami Holdings Corporation
  • Bandai Namco Holdings Inc.
Note: Product cover images may vary from those shown

Loading
LOADING...

Adroll
adroll