Gross SVOD subscriptions [for movies, linear channels and TV episodes - excluding other platforms such as sports] in the US will climb by 33% from 338 million at end-2021 to 450 million in 2026.
About 87% of TV households (106 million) will subscribe to at least one SVOD platform by 2026. This compares to 82% of TV households (99 million) subscribing to at least one SVOD platform by end-2021.
The average SVOD household will pay for 4.26 SVOD platforms by 2026. The average SVOD subscriber will pay for 3.42 SVOD platforms at end-2021. Therefore, the average SVOD home will add nearly one paid-for subscription between 2021 and 2026.
Simon Murray, Principal Analyst, said: “We have substantially revised our forecasts to reflect recent market developments. For instance, we have markedly increased our subscriber numbers for Amazon Prime Video, HBO Max and the “others” category.”
Published in September 2021 and based on June results, this 44-page PDF and excel report covers movies and TV episodes.
The report comes in two parts:
- Insight: Detailed country analysis for Canada and the US in a 27-page PDF document.
- Excel workbook covering each year from 2010 to 2026 by household penetration, by SVOD subscribers and revenues for movies and TV episodes. As well as summary tables by country and by platform;
- Amazon Prime Video
- Apple TV+
- Fibe Alt TV
- HBO Max
- Sling TV
- Xfinity Instant TV
- YouTube TV