The Europe sex toys market is expected to grow from US$ 9,419.92 million in 2021 to US$ 15,342.31 million by 2028. It is estimated to record a CAGR of 7.2% from 2021 to 2028.
Increasing Adoption of Technology in Sex Toys to Expand the Europe Sex Toys Market During Forecast Period
Sex toy manufacturers are focusing on the use of technology to enhance the capabilities of sex toys. Motors and batteries to simulate the human environment, touch-based interfaces, virtual reality and brain-computer interfacing, artificial intelligence for response and control, and focus on the development of stretchable skins are among the technologies adopted by manufacturers to promote and enhance the performance of the products. In January 2020, OhMiBod launched blueMotion NEX|3, a Bluetooth-enabled and application-controlled vibrating ring for couples. This new functionality enables users to listen to music on their mobiles while enjoying the rhythm and beat of songs through their vibrator. In August 2018, Kiiroo launched a bidirectional teledildonic platform. The newly launched system enables partners to give sexual pleasure even from remote locations.Europe Sex Toys Market Overview
The Europe sex toys market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. Germany is the leading market for sex toys-related products in the region. The country established safety laws and health guidelines for the use of such products. The product is readily available to customers through stores or online stores. Moreover, the sex toy manufacturers such as Fun Factory offer a wide range of products and have established a reliable distribution channel network in different locations. Thus, the sex toys market in Europe is anticipated to grow significantly during the forecast period due to the above factors.Europe Sex Toys Market Revenue and Forecast to 2028 (US$ Million)
Europe Sex Toys Market Segmentation
The Europe sex toys market is segmented on the basis of material, gender, product, distribution channel, and country.- Based on material, the Europe sex toys market is segmented into silicone, plastic, metal, glass, and others. The silicone segment held the largest market share in 2021.
- Based on gender, the Europe sex toys market is bifurcated into female and male. The female segment held a larger market share in 2021.
- Based on product, the Europe sex toys market is segmented into vibrators, dildos, anal toys, penis rings, BDSM toys, masturbation sleeves, sex dolls, clothing, and others. The vibrators segment held the largest market share in 2021.
- Based on distribution channel, the Europe sex toys market is segmented into e-commerce, specialty stores, and others. The e-commerce segment held the largest market share in 2021.
- Based on country, the market is segmented into the UK, Germany, France, Italy, Spain, and the Rest of Europe. Germany dominated the market share in 2021.
Table of Contents
1. Introduction1.1 Scope of the Study
1.2 Research Report Guidance
1.3 Market Segmentation
1.3.1 Europe Sex Toys Market - By Material
1.3.2 Europe Sex Toys Market - By Gender
1.3.3 Europe Sex Toys Market - By Product
1.3.4 Europe Sex Toys Market - By Distribution Channel
1.3.5 Europe Sex Toys Market - By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Europe Sex Toys Market - Market Landscape
4.1 Overview
4.2 Europe PEST Analysis
4.3 Experts Opinion
5. Europe Sex Toys Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Changing Perception of Customers Toward Utilization of Sex Toys
5.2 Market Restraints
5.2.1 Harmful Chemicals in Sex Toys
5.3 Market Opportunities
5.3.1 Increasing Investment by Sex Toys Manufacturers
5.4 Future Trends
5.4.1 Increasing Adoption of Technology in Sex Toys
5.4.2 App-Enabled Distance Toys and Bluetooth-Powered Toys:
5.4.3 Adventurous Toys:
5.4.4 USB-Rechargeable Toys:
5.4.5 Sex Toys for Medicalization and Sexual Health Promotion:
5.5 Impact Analysis of Drivers and Restraints on the Market
6. Sex Toys Market- Europe Analysis
6.1 Europe Sex Toys Market Revenue Forecast and Analysis
7. Europe Sex Toys Market- By Material
7.1 Overview
7.2 Europe Sex Toys Market Share, by Material, 2020 and 2028 (%)
7.3 Silicone
7.3.1 Overview
7.3.2 Silicone: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.4 Plastic
7.4.1 Overview
7.4.2 Plastic: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.5 Metal
7.5.1 Overview
7.5.2 Metal: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.6 Glass
7.6.1 Overview
7.6.2 Glass: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
7.7 Others
7.7.1 Overview
7.7.2 Others: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
8. Europe Sex Toys Market- By Gender
8.1 Overview
8.2 Europe Sex Toys Market Share, by Gender, 2020 and 2028 (%)
8.3 Female
8.3.1 Overview
8.3.2 Female: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
8.4 Male
8.4.1 Overview
8.4.2 Male: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
9. Europe Sex Toys Market- By Product
9.1 Overview
9.2 Europe Sex Toys Market Share, by Product, 2020 and 2028 (%)
9.3 Vibrators
9.3.1 Overview
9.3.2 Vibrators: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.4 Dildos
9.4.1 Overview
9.4.2 Dildos: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.5 Anal Toys
9.5.1 Overview
9.5.2 Anal Toys: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.6 Penis Rings
9.6.1 Overview
9.6.2 Penis Rings: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.7 BDSM Toys
9.7.1 Overview
9.7.2 BDSM Toys: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.8 Masturbation Sleeves
9.8.1 Overview
9.8.2 Masturbation Sleeves: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.9 Sex Dolls
9.9.1 Overview
9.9.2 Sex Dolls: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.10 Clothing
9.10.1 Overview
9.10.2 Clothing: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
9.11 Others
9.11.1 Overview
9.11.2 Others: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
10. Europe Sex Toys Market- By Distribution Channel
10.1 Overview
10.2 Europe Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)
10.3 E-Commerce
10.3.1 Overview
10.3.2 E-Commerce: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
10.4 Specialty Stores
10.4.1 Overview
10.4.2 Specialty Stores: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
10.5 Others
10.5.1 Overview
10.5.2 Others: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
11. Europe Sex Toys Market - Country Analysis
11.1 Overview
11.1.1 Europe: Sex Toy Market, by Country, 2020 & 2028(%)
11.1.2 Germany: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.2.1 Germany: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.2.2 Germany: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
11.1.2.3 Germany: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
11.1.2.4 Germany: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.2.5 Germany: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
11.1.3 France: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.3.1 France: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.3.2 France: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
11.1.3.3 France: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
11.1.3.4 France: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.3.5 France: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
11.1.4 UK: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.4.1 UK: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.4.2 UK: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
11.1.4.3 UK: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
11.1.4.4 UK: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.4.5 UK: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
11.1.5 Italy: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.5.1 Italy: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.5.2 Italy: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
11.1.5.3 Italy: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
11.1.5.4 Italy: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.5.5 Italy: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
11.1.6 Spain: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.6.1 Spain: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.6.2 Spain: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
11.1.6.3 Spain: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
11.1.6.4 Spain: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.6.5 Spain: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
11.1.7 Rest of Europe: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.7.1 Rest of Europe: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
11.1.7.2 Rest of Europe: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
11.1.7.3 Rest of Europe: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
11.1.7.4 Rest of Europe: Sex toys Market, by Product, 2019-2028 (USD Million)
11.1.7.5 Rest of Europe: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
12. Industry Landscape
12.1 Overview
12.2 Organic Developments
12.2.1 Overview
12.3 Inorganic Developments
12.3.1 Overview
13. Company Profiles
13.1 LELO
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.1.7 Business Strategy
13.2 LIFESTYLES HEALTHCARE PTE LTD
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.2.7 Business Strategy
13.3 BMS Factory
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.3.7 Business Strategy
13.4 TENGA Co., Ltd.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.4.7 Business Strategy
13.5 FUN FACTORY GmbH
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.5.7 Business Strategy
13.6 WOW Tech International GmbH
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Business Strategy
13.7 Lovehoney Group Ltd.
13.7.1 Overview
13.7.2 Product Portfolio
13.7.3 SWOT Analysis
13.7.4 Recent Developments
13.7.5 Business Strategy
14. Appendix
14.1 About the Publisher
14.2 Glossary of Terms
List of Tables
Table 1. Europe Sex Toys Market Revenue and Forecast to 2028 (US$ Million)
Table 2. Germany: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 3. Germany: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 4. Germany Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 5. Germany: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
Table 6. France: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 7. France: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 8. France Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 9. France: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
Table 10. UK: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 11. UK: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 12. UK Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 13. UK: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
Table 14. Italy: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 15. Italy: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 16. Italy Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 17. Italy: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
Table 18. Spain: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 19. Spain: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 20. Spain Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 21. Spain: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
Table 22. Rest of Europe: Sex Toy Market, by Material - Revenue and Forecast to 2028 (USD Million)
Table 23. Rest of Europe: Sex Toy Market, by Gender- Revenue and Forecast to 2028 (USD Million)
Table 24. Rest of Europe Sex Toys Market, by Product- Revenue and Forecast to 2028 (USD Million)
Table 25. Rest of Europe: Sex Toy Market, by Distribution Channel- Revenue and Forecast to 2028 (USD Million)
Table 26. Organic Developments Done by Companies
Table 27. Inorganic Developments Done by Companies
Table 28. Glossary of Terms, Sex toys Market
List of Figures
Figure 1. Europe Sex Toys Market Segmentation
Figure 2. Europe Sex Toys Market, By Country
Figure 3. Europe Sex Toys Market Overview
Figure 4. Europe Sex Toys Market, By Material
Figure 5. Europe Sex Toys Market, By Country
Figure 7. Europe: PEST Analysis
Figure 8. Experts Opinion
Figure 9. Europe Sex Toys Market Impact Analysis of Drivers and Restraints
Figure 10. Europe Sex Toys Market- Revenue Forecast and Analysis - 2019- 2028
Figure 11. Europe Sex Toys Market Share, by Material, 2020 and 2028 (%)
Figure 12. Silicone: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 13. Plastic: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 14. Metal: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 15. Glass: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 16. Others: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 17. Europe Sex Toys Market Share, by Gender, 2020 and 2028 (%)
Figure 18. Female: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 19. Male: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 20. Europe Sex Toys Market Share, by Product, 2020 and 2028 (%)
Figure 21. Vibrators: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 22. Dildos: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 23. Anal Toys: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 24. Penis Rings: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 25. BDSM Toys: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 26. Masturbation Sleeves: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 27. Sex Dolls: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 28. Clothing: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 29. Others: Europe Sex Toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 30. Europe Sex Toys Market Share, by Distribution Channel, 2020 and 2028 (%)
Figure 31. E-Commerce: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 32. Specialty Stores: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 33. Others: Europe Sex toys Market- Revenue and Forecast to 2028 (USD Million)
Figure 34. Europe: Sex Toy Market, by Key Country - Revenue (2020) (USD Million)
Figure 35. Europe: Sex Toy Market, by Country, 2020 & 2028 (%)
Figure 36. Germany: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
Figure 37. France: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
Figure 38. UK: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
Figure 39. Italy: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
Figure 40. Spain: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
Figure 41. Rest of Europe: Sex Toy Market - Revenue and Forecast to 2028 (USD Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- BMS Factory
- FUN FACTORY GmbH
- LELO
- LIFESTYLES HEALTHCARE PTE LTD
- Lovehoney Group Ltd.
- TENGA Co., Ltd.
- WOW Tech International GmbH
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 125 |
| Published | January 2023 |
| Forecast Period | 2021 - 2028 |
| Estimated Market Value ( USD | $ 9419.92 Million |
| Forecasted Market Value ( USD | $ 15342.31 Million |
| Compound Annual Growth Rate | 7.2% |
| Regions Covered | Europe |
