Europe False Eyelashes Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type, Material, and Distribution Channel

Supermarkets and Hypermarkets Segment to Dominate Europe False Eyelashes Market during 2020-2028

According to a new market research study on “Europe False Eyelashes Market to 2028 - COVID-19 Impact and Regional Analysis and Forecast by Type, Material, and Distribution Channel,” is expected to reach US$ 636.91 million by 2028 from US$ 442.24 million in 2021. The market is estimated to grow at a CAGR of 5.3% from 2021 to 2028. The report provides trends prevailing in the Europe false eyelashes market along with the drivers and restraints pertaining to the market growth. Surge in adoption of self-grooming products is the major factor driving the growth of the Europe false eyelashes market. However, growing demand for permanent eyelash extensions hinder the growth of Europe false eyelashes market.

The COVID-19 outbreak has impacted distinguished industries differently. Due to the pandemic, the lockdown scenario has affected and hampered the supply chain of the false eyelashes market. The non-availability of raw materials and labor, owing to the restrictions on the movement of people, has hindered the production of the false eyelashes. The COVID-19 outbreak has been considered a pandemic and has badly affected several businesses. The pandemic has had the most influence on the production, logistics, and tourism & travel industries. The virus outbreak propelled the governments of numerous countries to impose a lockdown to decrease the spread of the virus. Thus, several companies are undergoing downtime and have driven some companies to work remotely, leading to low productivity and income. In consumer goods, personal care industry had been significantly growing before the COVID-19 outbreak; however, it has experienced an irregularity in recent time, as consumers are selective in their purchases. The disruption of the supply chain has further halted the accessibility of products. In Europe, currently the UK, France and Russia are the hardest-hit countries by the coronavirus outbreak. It is estimated to suffer an economic hit due to a lack of revenue from various industries, as the country recorded the highest number of coronavirus cases followed by France, Spain, Italy, and Germany. Other member states have implemented drastic measures and travel restrictions, including partially closing their borders. This is anticipated to impact market growth in Europe. The outbreak of the novel coronavirus has negatively affected the growth of the market in the UK and rest of the region. There has been a decrease in sales of consumer goods products such as false eyelashes, wigs, and hair extensions due to slowdown in production due to the lockdown. Furthermore, the disruption of supply chain has also affected the supply of the product to the market.

The market for false eyelashes market is segmented into type, material, distribution channel, and country. Based on type, the market is bifurcated into strip lashes and individual lashes. In 2020, the strip lashes segmented accounted for a larger revenue share. Based on material false eyelashes market is segmented into human hair, synthetic, and animal hair & fur. The synthetic segment dominated the market in 2020 and is expected to maintain its dominance throughout the forecast period. Similarly, based on distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment dominated the Europefalse eyelashes market in terms of value in 2020.

American International Industries; Esqido; House of Lashes; Huda Beauty; Kiss Products, Inc.; Kosé Corporation; Lilly Lashes; MAC Cosmetics; PDC Brands; are among the leading companies in the Europe false eyelashes market. The companies are focused on adopting organic growth strategies such as product launches and expansions to sustain their position in the dynamic market. For instance, in 2019, Huda Beauty launched Kahlana #21 Lash by collaborating with beauty editor, correspondent, and influencer Kahlana Barfield Brown. Kahlana #21 Lash is a lightweight synthetic eyelash that mimics natural hairs.

The report segments the Europe False Eyelashes Market as follows:

Europe False Eyelashes Market - By Type

• Strip Lashes
• Individual Lashes

Europe False Eyelashes Market - By Material

• Human Hair
• Synthetic
• Animal Hair & Fur

Europe False Eyelashes Market - By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Online Retail
• Others

Europe False Eyelashes Market - By Country

• Germany
• France
• UK
• Italy
• Russia
• Rest of Europe

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