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Headphones in Brazil

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    Report

  • 19 Pages
  • August 2021
  • Region: Brazil
  • Euromonitor International
  • ID: 5437745
Due to the COVID-19 pandemic in Brazil, e-commerce has become a more significant channel for distribution, seeing a dynamic volume share increase in 2020, with this expected to continue, although at a slower rate, in 2021. The average consumer was forced to become more familiar with online purchasing due to the closure of non-essential retail outlets in 2020, and many people have been reluctant to visit busy outlets even on reopening, with e-commerce offering the benefit of contactless shopping.

The publisher's Headphones in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:

TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS
2021 DEVELOPMENTS
  • E-commerce remains in the spotlight for headphones
  • Home seclusion and economic scenario hamper consumption
  • Global shortages affect the national supply chain

PROSPECTS AND OPPORTUNITIES
  • Return to out-of-home activities will be the biggest driver of growth
  • Opportunities for e-commerce: online channels will be imperative for headphones
  • Continued rise of TWS earbuds thanks to convenience and technology

CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2016-2021
  • Table 2 Sales of Headphones by Category: Value 2016-2021
  • Table 3 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 5 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 6 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 7 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 8 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 9 Forecast Sales of Headphones by Category: % Value Growth 2021-2026

CONSUMER ELECTRONICS IN BRAZIL
EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?

MARKET DATA
  • Table 10 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 11 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 12 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 13 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 14 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 15 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 16 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 17 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 18 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 19 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 20 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026