Non-Alcoholic Beer Market Report 2026

The non-alcoholic beer market size has grown strongly in recent years. It will grow from $23.84 billion in 2025 to $26.2 billion in 2026 at a compound annual growth rate (CAGR) of 9.9%. The growth in the historic period can be attributed to shifting consumer preferences toward low-alcohol lifestyles, increased awareness of health and wellness benefits, expansion of global beer consumption base, improved brewing and alcohol removal technologies, growing acceptance of non-alcoholic beverages.

The non-alcoholic beer market size is expected to see rapid growth in the next few years. It will grow to $38.66 billion in 2030 at a compound annual growth rate (CAGR) of 10.2%. The growth in the forecast period can be attributed to increasing demand from health-conscious consumers, expansion of non-alcoholic options in retail and horeca channels, rising product innovation in flavors and formulations, growing penetration in emerging markets, increased marketing by major beer brands. Major trends in the forecast period include increasing demand for alcohol-free beverage alternatives, rising innovation in dealcoholization techniques, growing popularity of flavored non-alcoholic beer variants, expansion of premium and craft non-alcoholic beer offerings, enhanced focus on taste and mouthfeel optimization.

The expansion of the food service industry is expected to drive the growth of the non-alcoholic beer market in the coming years. The food service industry includes businesses and establishments involved in preparing, serving, and selling food and beverages to consumers. Within this sector, non-alcoholic beer is increasingly offered to appeal to a broader customer base by providing an option for individuals who choose not to consume alcohol while still enjoying a beer-like taste and experience. For example, in August 2024, according to the United States Department of Agriculture Economic Research Service, a U.S.-based government agency, per capita spending on food consumed away from home reached USD 4,485 in 2023, rising from USD 4,004 in 2022. Therefore, the growth of the food service industry is contributing to the expansion of the non-alcoholic beer market.

Leading companies operating in the non-alcoholic beer market are concentrating on product innovation, including the development of low-calorie and low-alcohol alternatives, to address increasing health awareness among consumers. These innovations are designed to provide refreshing beverage options with minimal alcohol content while preserving the flavor and overall experience of conventional beer. For instance, in September 2024, Firestone Walker Brewing Company, a US-based brewing company, introduced 8ZERO5 Non-Alcoholic Beer. This beverage contains less than 0.5% alcohol by volume and just 60 calories, positioning it as a healthier option for consumers seeking lighter drinks without the effects of alcohol. Its formulation mirrors the distinctive taste profile of the popular 805 Blonde Ale, aligning with growing demand for non-alcoholic choices among health-conscious consumers and active lifestyles.

In February 2025, MNG Brands, a U.S.-based provider of wellness, functional beverages, and alternative consumer products, acquired WellBeing Brewing Company for an undisclosed amount. Through this acquisition, MNG Brands aims to broaden and diversify its non-alcoholic and wellness beverage portfolio by leveraging WellBeing’s established non-alcoholic beer brand and distribution network to capture increasing demand for alcohol-free, health-focused beverages. WellBeing Brewing Company is a U.S.-based producer of award-winning non-alcoholic beers offering craft-quality brews designed for health-conscious and “sober curious” consumers.

Major companies operating in the non-alcoholic beer market are Anheuser-Busch InBev SA, BERNARD Family Brewery Inc., Big Drop Brewing Co., Carlsberg Breweries Group, Coors Brewing Company, Erdinger Weissbräu GmbH, Heineken N.V., Krombacher Brauerei Bernhard Schadeberg GmbH & Co. KG, Royal Swinkels Family Brewers UK Ltd., Suntory Holdings Limited, Kirin Brewery Company, The Bayerische Staatsbrauerei Weihenstephan, Athletic Brewing Company, Clausthaler Inc., BrewDog plc, Bitburger Braugruppe GmbH, Paulaner Brauerei Gruppe GmbH & Co. KGaA, Warsteiner Brauerei Haus Cramer KG, Franziskaner Brauerei GmbH, Jever Brauerei KG, Weihenstephaner Brauerei GmbH, Schneider Weisse KG, St. Pauli Brauerei KG, Krombacher Brauerei GmbH, Brooklyn Brewery Corp., Carlsberg Group A/S, Arthur Guinness & Sons plc, Ceria Innovations Private Limited.

North America was the largest region in the non-alcoholic beer market in 2025. The regions covered in the non-alcoholic beer market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the non-alcoholic beer market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The non-alcoholic beer market consists of sales of low alcohol beer and alcohol-free beer. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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