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Thailand Automotive Outlook, 2021

  • Report

  • September 2021
  • Region: Thailand
  • Frost & Sullivan
  • ID: 5437940

Thailand Accounted for the Highest Automotive Sales in ASEAN in 2020. Chinese OEMs are Focused on Geographic Expansion and Competitive Intensity in the Country

Thailand’s TIV dropped by 21.4% in 2020 when compared to 2019. Sales is projected to increase by 8.7% (YoY growth rate) in 2021 to 861,000 units. The commercial vehicle (CV) segment continues to dominate with a 56.6% share, and it is projected to reach 57.3% in 2021, driven by government stimulus measures in response to the pandemic. Diesel powertrain sales rose from 54.0% in 2019 to 56.8% in 2020, propelled by the high demand for the new Isuzu D-Max and the updated Toyota Hilux.

Vehicles with engine capacity less than 1,300 cc are the most popular segment in the Thailand passenger vehicle (PV) market (28.5% market share in 2020). Demand is driven by the eco-car models offered with downsized engine specifications. Given both import tax and vehicle excise tax privileges for BEVs, particularly for Chinese imports, a sales spurt was observed in 2020. However, sales volumes continue to be smaller than other sub-segments, mainly due to the lack of variety and charging infrastructure bottlenecks. Although total CV segment sales volumes dropped due to poor economic activity, particularly in the tourism and the manufacturing industries, pickup trucks continued to dominate this space.

In 2020, EV market TIV was 13,570 units, a 38.9% rise from the total units sold in 2019. The market is expected to see an increase of 106.3%, YoY, and reach around 28,000 units in 2021.
Overall, the BEV segment recorded the strongest growth (83.7% increase in 2020) due to the increased availability of SAIC MG’s BEV imports for the mass market and the good reception received by premium BEVs, particularly the Porsche Taycan and the Tesla Model 3. The entry of Great Wall Motors, Volvo, and BMW will elevate the segment’s offtakes in 2021.

Luxury PVs have dominated the PHEV market, while mass-market marques such as SAIC MG and Mitsubishi only began to launch PHEVs in late 2020.
The EV market is still skewed toward PHEV models, mainly due to the range anxiety caused by the limited network of charging facilities outside Bangkok and the high prices compared to conventional engine model equivalents.

The global pandemic and the domestic political turmoil resulted in declining economic growth in 2020, which affected new vehicle sales. These disruptions are likely to have a medium-to-long-term effect on the automotive industry, and recovery is expected to be moderate.

PV sales is forecast to improve and grow in 2021 due to proactive marketing schemes, product launches, and the entry of new market participants. CV segment recovery will be driven by LCVs, mainly for the eCommerce industry.

Table of Contents

1. Growth Environment
Thailand Automotive Market - Key Highlights, 2020
Thailand Automotive Market - COVID-19 Pandemic-related Challenges
Thailand Automotive Market - Forecast versus Actuals, 2020
Thailand Automotive Market - Top Predictions for 2021

2. Strategic Imperatives
Why Is It Increasingly Difficult to Grow?
The Strategic Imperative 8™
The Impact of the Top Three Strategic Imperatives on the Automotive Market
Growth Opportunities Fuel the Growth Pipeline Engine™

3. Scope and Segmentation
Research Scope
Market Segmentation

4. Macroeconomic Factors Impacting Thailand’s Automotive Market
2020 Global Economic Highlights
The 2020 Global Economy - Forecast versus Actuals
2008–2020 GDP Growth
Top 2021 Global Economic Predictions
2021 Scenario Analysis - Quarterly Global Growth
2021 Scenario Analysis Assumptions
2021 Global GDP Growth Snapshot
Advanced Economies - Predictions for 2021
Emerging Economies - Predictions for 2021
2021 Growth Opportunities - Top 3 Opportunities by Region
2021 Regional Trends - GDP Growth, Economic Risks, and Policy Direction
Thailand - Economic Perspective
Thailand - Industry Performance

5. Thailand’s PV and CV Sales Trends and Outlook, 2021
Thailand’s Automotive Market - A Snapshot
Automotive Market Breakdown by Vehicle Segments
Leading OEMs and Vehicle Models

6. Thailand’s EV Market and Outlook, 2021
Key Government Regulations
EV Market - A Snapshot
EV Product Launch Roadmap, 2019–2021
Charging Infrastructure - A Snapshot
Important Charging Operators, 2020

7. Thailand’s Shared Mobility Market and Outlook, 2021
Key Government Regulations
Shared Mobility - Definition
Carsharing Market - A Snapshot
Leading Carsharing Operators, 2020
Ridesourcing Market - A Snapshot
Leading Ridesourcing Operators, 2020

8. Thailand’s Connected Mobility Market and Outlook, 2021
Leading Connected PV Operators, 2020
Case Study - Connected Mobility Solutions in EVs
Leading Connected Commercial Vehicle Operators and their Solutions - A Snapshot

9. Key Predictions for 2021
Key Automotive Market Trends, 2021
Prediction 1 - The PV Market is Projected to Recover Steadily in 2021
Prediction 2 - EVs Will Witness Substantial Growth, and Infrastructure Development Will Expand Accordingly
Prediction 3 - eHailing Service Operators Will Diversify into On-demand Delivery Service

10. Growth Opportunity Universe, Thailand’s Automotive Market
Growth Opportunity 1 - New Product Development for Electric Vehicle Sales, 2021
Growth Opportunity 2 - Competitive Strategy for Connected Vehicle Development, 2021
Growth Opportunity 3 - Strategic Partnering for Shared Mobility Service Solutions, 2021

11. Key Conclusions
Key Conclusions and Future Outlook

12. Appendix
Abbreviations and Acronyms Used
List of Exhibits
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