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Business of The Hundred (Cricket) 2021 - Property Profile, Sponsorship and Media Landscape

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    Report

  • 36 Pages
  • August 2021
  • Region: Global
  • GlobalData
  • ID: 5438092
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

FEATURED COMPANIES

  • BBC
  • Cazoo
  • ECB
  • KP Snacks
  • Sky Sports
  • The Hundred
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

The Hundred currently sees a limited sponsorship portfolio compared to other ECB competitions, and rivalling international cricket leagues, however this is to be expected with a tournament that is in its infancy, and The Hundred has still been able to pull in some notable deals, with sponsors also keen to tap into the competition's desired outcome of reaching a younger demographic. COVID-19 continues to pose challenges to all stakeholders within cricket, with changing schedules and lockdown and quarantine laws posing a threat to player welfare and scheduling, with numerous players having to pull out of the men's and women's competitions for international commitments or welfare issues.

This deep dive into the ECB's latest push to engage new fans with cricket uncovers The Hundred's inception, it's key challenges and commercial profile. More closely, the report analyses the impact of COVID-19 upon the ECB and how launch plans for The Hundred were affected by the governing body's finances and the challenges posed by hosting a condensed summer of cricket in pandemic environment. Commercially, the report looks closely at the portfolio of The Hundred and the ECB's desired operational structure, whereby it controls all commercial assets relating to the team's and the event. The report lastly looks at the media profile of The Hundred and its partnerships in key cricketing markets, as well as the importance of the free-to-air deal with the BBC in bringing cricket to a mass audience.

A breakdown of the sponsorship portfolio of The Hundred, with insights into sponsor location, sector and deal value. Geographical breakdowns of The Hundred's media portfolio are also provided. Key takeaways from the ECB's latest accounts are also included in the report, highlighting where the biggest financial challenges lie for the governing body.

Scope


  • The report covers sponsorship and media profiles of The Hundred, its conception and potential challenges arising from attempting to both attract a new audience while not alienating its existing fanbase. The report also covers the impact of the pandemic on the ECB's latest financial accounts up to the year ending 31/01/21.

Reasons to Buy


  • A greater understanding of the UK's cricketing market will be obtained from the report, as well as understanding the positioning of The Hundred relative to other cricket competitions in the UK summer.

FEATURED COMPANIES

  • BBC
  • Cazoo
  • ECB
  • KP Snacks
  • Sky Sports
  • The Hundred
  • Executive Summary
  • Overview
  • The Hundred 2021
  • The Teams
  • Venues
  • Joint Competition
  • Draft Process
  • Social Media
  • Competition Comparison
  • Team Following
  • Team Average per Competition
  • COVID-19
  • Delay
  • Finances
  • Broadcast
  • Player Absences
  • Sponsorship Analysis
  • Portfolio
  • Breakdown
  • Biggest Deals
  • Sectors and Location
  • Marquee Deal Comparison
  • Case Study: KP Snacks
  • BBL and IPL Comparison
  • Media Landscape
  • Portfolio
  • Breakdown
  • Free-to-air

A selection of companies mentioned in this report includes:

  • Sky Sports
  • BBC
  • ECB
  • The Hundred
  • Cazoo
  • KP Snacks
  • Vitality