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Sports Sponsorship Market: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2027

  • Report
  • 100 Pages
  • August 2021
  • Region: Global
  • Infinium Global Research
  • ID: 5438536

The report on the global sports sponsorship market provides qualitative and quantitative analysis for the period from 2019 to 2027. The report predicts the global sports sponsorship market to grow with a CAGR of 6% over the forecast period from 2021-2027. The study on sports sponsorship market covers the analysis of the leading geographies such as North America, Europe, Asia-Pacific, and RoW for the period of 2019 to 2027.





The report on sports sponsorship market is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global sports sponsorship market over the period of 2019 to 2027. Moreover, the report is a collective presentation of primary and secondary research findings.



Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global sports sponsorship market over the period of 2019 to 2027. Further, Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.



Report Findings


1) Drivers

  • Significant improvement in audience engagement drives the market growth
  • Growing sports industry boost the market growth

2) Restraints

  • High initial investment and budget constraints may hamper the market growth

3) Opportunities

  • Growing sports leagues and increasing number of events with large prize pools

Research Methodology


A) Primary Research


The primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include


1. Key Opinion Leaders
2. Internal and External subject matter experts
3. Professionals and participants from the industry

The primary research respondents typically include;

1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.

B) Secondary Research


Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.



The secondary sources of the data typically include;

1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies

Segment Covered


The global sports sponsorship market is segmented on the basis of type, and application.



The Global Sports Sponsorship Market by Type

  • Signage
  • Digital Activation
  • Club and Venue Activation
  • Others

The Global Sports Sponsorship Market by Application

  • Competition Sponsorship
  • Training Sponsorship
  • Others

Company Profiles


The companies covered in the report include


  • Adidas AG
  • Hero MotoCorp Ltd.
  • Hyundai Motor Co.
  • Nike Inc.
  • Nissan Motor Co. Ltd.
  • PepsiCo Inc.
  • PUMA SE
  • Qatar Airways Group
  • Rolex SA
  • Samsung Electronics Co. Ltd.

What does this Report Deliver?

1. Comprehensive analysis of the global as well as regional markets of the sports sponsorship market.
2. Complete coverage of all the segments in the sports sponsorship market to analyze the trends, developments in the global market and forecast of market size up to 2027.
3. Comprehensive analysis of the companies operating in the global sports sponsorship market. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.
Frequently Asked Questions about the Sports Sponsorship Market

What is the estimated value of the Sports Sponsorship Market?

The Sports Sponsorship Market was estimated to be valued at $65.2 Billion in 2021.

What is the growth rate of the Sports Sponsorship Market?

The growth rate of the Sports Sponsorship Market is 5.9%, with an estimated value of $92.1 Billion by 2027.

What is the forecasted size of the Sports Sponsorship Market?

The Sports Sponsorship Market is estimated to be worth $92.1 Billion by 2027.

1. Preface
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
2. Executive Summary
2.1. Sports Sponsorship Market Highlights
2.2. Sports Sponsorship Market Projection
2.3. Sports Sponsorship Market Regional Highlights
3. Global Sports Sponsorship Market Overview
3.1. Introduction
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Analysis of COVID-19 impact on the Sports Sponsorship Market
3.4. Porter's Five Forces Analysis
3.5. Growth Matrix Analysis
3.5.1. Growth Matrix Analysis by Type
3.5.2. Growth Matrix Analysis by Application
3.5.3. Growth Matrix Analysis by Region
3.6. Value Chain Analysis of Sports Sponsorship Market
4. Sports Sponsorship Market Macro Indicator Analysis
5. Global Sports Sponsorship Market by Type
5.1. Signage
5.2. Digital Activation
5.3. Club and Venue Activation
5.4. Others
6. Global Sports Sponsorship Market by Application
6.1. Competition Sponsorship
6.2. Training Sponsorship
6.3. Others
7. Global Sports Sponsorship Market by Region 2021-2027
7.1. North America
7.1.1. North America Sports Sponsorship Market by Type
7.1.2. North America Sports Sponsorship Market by Application
7.1.3. North America Sports Sponsorship Market by Country
7.2. Europe
7.2.1. Europe Sports Sponsorship Market by Type
7.2.2. Europe Sports Sponsorship Market by Application
7.2.3. Europe Sports Sponsorship Market by Country
7.3. Asia-Pacific
7.3.1. Asia-Pacific Sports Sponsorship Market by Type
7.3.2. Asia-Pacific Sports Sponsorship Market by Application
7.3.3. Asia-Pacific Sports Sponsorship Market by Country
7.4. RoW
7.4.1. RoW Sports Sponsorship Market by Type
7.4.2. RoW Sports Sponsorship Market by Application
7.4.3. RoW Sports Sponsorship Market by Sub-region
8. Company Profiles and Competitive Landscape
8.1. Competitive Landscape in the Global Sports Sponsorship Market
8.2. Companies Profiled
8.2.1. Adidas AG
8.2.2. Hero MotoCorp Ltd.
8.2.3. Hyundai Motor Co.
8.2.4. Nike Inc.
8.2.5. Nissan Motor Co. Ltd.
8.2.6. PepsiCo Inc.
8.2.7. PUMA SE
8.2.8. Qatar Airways Group
8.2.9. Rolex SA
8.2.10. Samsung Electronics Co. Ltd.