Skin care products are used for personal grooming to enhance the appearance and get the desired look. Skin care products include cream, lotions, serum, peel offs, powder, oil, cleansers, and toners. These products are easily available through various sales channels such as online stores, supermarkets/hypermarket, and specialty stores in the Middle East region.
Skin care category is one of the most technically advanced, complex and diverse categories of Middle East skin care products. Products manufactured by the companies have to undergo many dermatological tests before they are introduced for final use in the market. Skin care products play a major role in daily healthcare regimen of the individuals. Presently, the increase in awareness about beauty and consciousness are the prominent factors driving the demand for skin care products in the market. In addition, rise in consumer concerns regarding the harmful effects of pollution and global warming are also positively influencing the demand for skin care products globally. Rise in standard of living in emerging markets and inclined preference toward beauty is expected to fuel the market in the near future. Further, natural and organic skin care products are expected to experience an increase in demand in the coming years owing to the requirement of products offering minimum side effects.
E-commerce or online retail is a huge platform witnessing growth at a tremendous rate worldwide. Millions of Middle East consumers are now opting for online shopping, resulting in growth of online stores. Thus, Middle East consumers have started to spend lesser time for shopping in a traditional way.
This is attributable to the rise in number of online retailers in the Middle East focusing on e-commerce making it convenient for customers to find anything easily on online stores over physical stores. Thus, the rise in digital world and increase in percentage of population inclining toward online shopping in the Middle East are the factors projected to provide an immense opportunity for the skin care products manufacturers to advertise as well as offer their products through online platforms in terms of value sales.
With increase in per capita income and rise in purchasing power, male consumers have become more conscious of skin care products, which leads to the rapid growth of the Middle East skin care market. Moreover, male population is more concerned toward hygiene and skin care, which is anticipated to create remunerative opportunity for stakeholders. In addition, surge in demand for male skin care products in the region is attributed to increase the desire to maintain strong identity and self-image.
The Middle East skin care products market is segmented on the basis of type, purpose, and country. By type, it is classified into face care, lip care, body care, eyecare, and others. By purpose, it is divided into whitening/brightening, anti-aging, anti-acne/anti-blemish, repair/renewal. and hydration. By country the market is bifurcated into KSA, UAE and other GCC.
The key players operating in the Middle East skin care products market include Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Services, Inc., Kao Corporation, Unilever Plc., L'oréal S.A., Beiersdorf AG., Shiseido Company Limited and Revlon, Inc.
Skin care category is one of the most technically advanced, complex and diverse categories of Middle East skin care products. Products manufactured by the companies have to undergo many dermatological tests before they are introduced for final use in the market. Skin care products play a major role in daily healthcare regimen of the individuals. Presently, the increase in awareness about beauty and consciousness are the prominent factors driving the demand for skin care products in the market. In addition, rise in consumer concerns regarding the harmful effects of pollution and global warming are also positively influencing the demand for skin care products globally. Rise in standard of living in emerging markets and inclined preference toward beauty is expected to fuel the market in the near future. Further, natural and organic skin care products are expected to experience an increase in demand in the coming years owing to the requirement of products offering minimum side effects.
E-commerce or online retail is a huge platform witnessing growth at a tremendous rate worldwide. Millions of Middle East consumers are now opting for online shopping, resulting in growth of online stores. Thus, Middle East consumers have started to spend lesser time for shopping in a traditional way.
This is attributable to the rise in number of online retailers in the Middle East focusing on e-commerce making it convenient for customers to find anything easily on online stores over physical stores. Thus, the rise in digital world and increase in percentage of population inclining toward online shopping in the Middle East are the factors projected to provide an immense opportunity for the skin care products manufacturers to advertise as well as offer their products through online platforms in terms of value sales.
With increase in per capita income and rise in purchasing power, male consumers have become more conscious of skin care products, which leads to the rapid growth of the Middle East skin care market. Moreover, male population is more concerned toward hygiene and skin care, which is anticipated to create remunerative opportunity for stakeholders. In addition, surge in demand for male skin care products in the region is attributed to increase the desire to maintain strong identity and self-image.
The Middle East skin care products market is segmented on the basis of type, purpose, and country. By type, it is classified into face care, lip care, body care, eyecare, and others. By purpose, it is divided into whitening/brightening, anti-aging, anti-acne/anti-blemish, repair/renewal. and hydration. By country the market is bifurcated into KSA, UAE and other GCC.
The key players operating in the Middle East skin care products market include Procter & Gamble, The Estée Lauder Companies Inc., Johnson & Johnson Services, Inc., Kao Corporation, Unilever Plc., L'oréal S.A., Beiersdorf AG., Shiseido Company Limited and Revlon, Inc.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the Middle East skin care products market analysis from 2019 to 2027 to identify the prevailing market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter’s five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the Middle East skin care products market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the Middle East skin care products industry.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as Middle East skin care products market trends, key players, market segments, application areas, and market growth strategies.
KEY MARKET SEGMENTS
By Type
- Face care
- Cleansers
- Moisturizers
- Oils & Serums
- Exfoliators/Scrub
- Sun Protection
- Others
- Body Care
- Lip Care
- Eye Care
- Others
By Purpose
- Whitening/Brightening
- Anti-Aging
- Anti-Acne/Anti-Blemish
- Repair/Renewal
- Hydration
By Country
- Saudi Arabia
- UAE
- Other GCC
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: MIDDLE EAST SKIN CARE PRODUCTS MARKET, BY TYPE, 2019-2027
CHAPTER 5: MIDDLE EAST SKIN CARE PRODUCTS MARKET, BY PURPOSE
List of Tables
List of Figures
Companies Mentioned
- Procter & Gamble
- The Estée Lauder Companies Inc.
- Johnson & Johnson Services Inc.
- Kao Corporation
- Unilever Plc.
- L'oréal S.A.
- Beiersdorf AG.
- Shiseido Company Limited
- Revlon Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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