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Athleisure Market Size, Share & Trends Analysis Report by Type (Mass, Premium), by Product (Shirts, Yoga Apparel), by End User (Men, Women, Children), by Distribution Channel (Offline, Online), by Region, and Segment Forecasts, 2022-2030

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    Report

  • 120 Pages
  • March 2022
  • Region: Global
  • Grand View Research
  • ID: 5440494
The global athleisure market size is expected to reach USD 662.56 billion by 2030. The market is expected to expand at a CAGR of 8.9% from 2022 to 2030. Athleisure is a popular category because it taps into several broad trends, including a global shift toward consumers wearing more casual clothing, consumers seeking comfortable clothing, and health-conscious consumers engaging in more athletic activities and requiring performance clothing for these activities.



True Fit's Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84 percent since the pandemic began; sales of women's athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year. Target's activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales.

Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge, targeting those athletes who have remained committed to this sport. The majority of these new firms are the consequence of their creators' desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel.

According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. To mention a few, the British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, with the former focusing on high-end training gear and parkas and the latter investing in a retro Ivy League look.

The desire for highly comfortable clothes with sports features while undertaking any activity has increased in recent seasons, and wide pockets and elastic knot elements have become important products for carrying their large mobile phones, purses, and a few other daily essentials. The growing popularity of the utility fashion trend has spurred the demand for utility-active apparel.

Athleisure Market Report Highlights

  • By type, the mass athleisure segment dominated the market in 2021 and is projected to grow substantially over the forecast period
  • The yoga apparel product segment is expected to expand at the fastest growth rate over the forecast period. The rising popularity and benefits of yoga as a mind-body fitness activity is leading to an increase in the number of yoga enthusiasts across the world
  • North America captured the largest revenue share in 2021. Asia Pacific is anticipated to witness the fastest growth over the forecast period
  • The market is highly competitive and fierce owing to the presence of a large number of international and regional players that are striving to innovate persistently


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Frequently Asked Questions about the Global Athleisure Market

What is the estimated value of the Global Athleisure Market?

The Global Athleisure Market was estimated to be valued at $330.97 Billion in 2022.

What is the growth rate of the Global Athleisure Market?

The growth rate of the Global Athleisure Market is 8.9%, with an estimated value of $662.56 Billion by 2030.

What is the forecasted size of the Global Athleisure Market?

The Global Athleisure Market is estimated to be worth $662.56 Billion by 2030.

Who are the key companies in the Global Athleisure Market?

Key companies in the Global Athleisure Market include Hanes Brands, Inc., Adidas AG, Vuori, PANGAIA, Under Armour, Inc., Outerknown, Eileen Fisher, Patagonia, Inc. and Lululemon Athletica.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. Product Outlook
2.4. End-user Outlook
2.5. Distribution Channel Outlook
2.6. Regional Outlook
Chapter 3. Athleisure Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Athleisure Market
3.4. Industry Value Chain Analysis
3.4.1. Raw Material Trend
3.4.2. Manufacturing & Technology Trends
3.4.3. Sales Channel Analysis
3.5. Regulatory Framework
3.6. Market Dynamics
3.6.1. Market Driver Analysis
3.6.2. Market Restraint Analysis
3.6.3. Industry Challenges
3.6.4. Industry Opportunities
3.7. Business Environment Analysis
3.7.1. Industry Analysis-Porter’s
3.7.1.1. Supplier Power
3.7.1.2. Buyer Power
3.7.1.3. Substitution Threat
3.7.1.4. Threat from New Entrant
3.7.1.5. Competitive Rivalry
3.7.2. PESTEL Analysis
3.7.3. Major Deals & Strategic Alliances Analysis
3.7.3.1. Mergers & Acquisitions
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Athleisure Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2021 & 2030
5.2. Mass Athleisure
5.2.1. Market estimates and forecast, 2017-2030 (USD Million)
5.3. Premium Athleisure
5.3.1. Market estimates and forecast, 2017-2030 (USD Million)
Chapter 6. Athleisure Market: Product Estimates & Trend Analysis
6.1. Product Movement Analysis & Market Share, 2021 & 2030
6.2. Yoga Apparel
6.2.1. Market estimates and forecast, 2017-2030 (USD Million)
6.3. Shirts
6.3.1. Market estimates and forecast, 2017-2030 (USD Million)
6.4. Leggings
6.4.1. Market estimates and forecast, 2017-2030 (USD Million)
6.5. Shorts
6.5.1. Market estimates and forecast, 2017-2030 (USD Million)
6.6. Other
6.6.1. Market estimates and forecast, 2017-2030 (USD Million)
Chapter 7. Athleisure Market: End-user Estimates & Trend Analysis
7.1. End-user Movement Analysis & Market Share, 2021 & 2030
7.2. Men
7.2.1. Market estimates and forecast, 2017-2030 (USD Million)
7.3. Women
7.3.1. Market estimates and forecast, 2017-2030 (USD Million)
7.4. Children
7.4.1. Market estimates and forecast, 2017-2030 (USD Million)
Chapter 8. Athleisure Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2021 & 2030
8.2. Online
8.2.1. Market estimates and forecast, 2017-2030 (USD Million)
8.3. Offline
8.3.1. Market estimates and forecast, 2017-2030 (USD Million)
Chapter 9. Athleisure Market: Region Estimates & Trend Analysis
9.1. Region Movement Analysis & Market Share, 2021 & 2030
9.2. North America
9.2.1. Market estimates and forecast, 2017-2030 (USD Million)
9.2.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.2.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.2.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.2.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.2.6. U.S.
9.2.6.1. Market estimates and forecast, 2017-2030 (USD Million)
9.2.6.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.2.6.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.2.6.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.2.6.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.3. Europe
9.3.1. Market estimates and forecast, 2017-2030 (USD Million)
9.3.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.3.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.3.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.3.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.3.6. U.K.
9.3.6.1. Market estimates and forecast, 2017-2030 (USD Million)
9.3.6.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.3.6.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.3.6.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.3.6.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.3.7. Germany
9.3.7.1. Market estimates and forecast, 2017-2030 (USD Million)
9.3.7.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.3.7.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.3.7.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.3.7.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.4. Asia Pacific
9.4.1. Market estimates and forecast, 2017-2030 (USD Million)
9.4.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.4.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.4.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.4.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.4.6. China
9.4.6.1. Market estimates and forecast, 2017-2030 (USD Million)
9.4.6.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.4.6.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.4.6.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.4.6.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.4.7. India
9.4.7.1. Market estimates and forecast, 2017-2030 (USD Million)
9.4.7.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.4.7.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.4.7.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.4.7.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.5. Central and South America
9.5.1. Market estimates and forecast, 2017-2030 (USD Million)
9.5.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.5.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.5.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.5.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.5.6. Brazil
9.5.6.1. Market estimates and forecast, 2017-2030 (USD Million)
9.5.6.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.5.6.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.5.6.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.5.6.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.6. Middle East and Africa
9.6.1. Market estimates and forecast, 2017-2030 (USD Million)
9.6.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.6.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.6.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.6.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
9.6.6. UAE
9.6.6.1. Market estimates and forecast, 2017-2030 (USD Million)
9.6.6.2. Market estimates and forecast, by type, 2017-2030 (USD Million)
9.6.6.3. Market estimates and forecast, by product, 2017-2030 (USD Million)
9.6.6.4. Market estimates and forecast, by End User, 2017-2030 (USD Million)
9.6.6.5. Market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
Chapter 10. Competitive Analysis
10.1. Key global players, recent developments & their impact on the industry
10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
10.3. Vendor Landscape
10.3.1. Key company market share analysis, 2021
Chapter 11. Company Profiles
11.1. Hanes Brands, Inc.
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Strategic Initiatives
11.2. Adidas AG
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Benchmarking
11.2.4. Strategic Initiatives
11.3. Vuori
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Type Benchmarking
11.3.4. Strategic Initiatives
11.4. PANGAIA
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Benchmarking
11.4.4. Strategic Initiatives
11.5. Under Armour, Inc.
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Benchmarking
11.5.4. Strategic Initiatives
11.6. Outerknown
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Benchmarking
11.6.4. Strategic Initiatives
11.7. Eileen Fisher
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Benchmarking
11.7.4. Strategic Initiatives
11.8. Patagonia, Inc.
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Benchmarking
11.8.4. Strategic Initiatives
11.9. Wear Pact, LLC
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Benchmarking
11.9.4. Strategic Initiatives
11.10. Lululemon Athletica
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Benchmarking
11.10.4. Strategic Initiatives
List of Tables
1. Athleisure market-Driving factor market analysis
2. Athleisure market-Restraint factor market analysis
3. Mass athleisure market estimates and forecast, 2017-2030 (USD Million)
4. Premium athleisure market estimates and forecast, 2017-2030 (USD Million)
5. Yoga apparel market estimates and forecast, 2017-2030 (USD Million)
6. Yoga tops market estimates and forecast, 2017-2030 (USD Million)
7. Yoga pants market estimates and forecast, 2017-2030 (USD Million)
8. Yoga shorts market estimates and forecast, 2017-2030 (USD Million)
9. Yoga unitards market estimates and forecast, 2017-2030 (USD Million)
10. Yoga capris market estimates and forecast, 2017-2030 (USD Million)
11. Other yoga athleisure products market estimates and forecast, 2017-2030 (USD Million)
12. Athleisure shirts market estimates and forecast, 2017-2030 (USD Million)
13. Athleisure leggings market estimates and forecast, 2017-2030 (USD Million)
14. Athleisure shorts market estimates and forecast, 2017-2030 (USD Million)
15. Other athleisure products market estimates and forecast, 2017-2030 (USD Million)
16. Men athleisure market estimates and forecast, 2017-2030 (USD Million)
17. Women athleisure market estimates and forecast, 2017-2030 (USD Million)
18. Children athleisure market estimates and forecast, 2017-2030 (USD Million)
19. Athleisure market estimates and forecast, through online channels, 2017-2030 (USD Million)
20. Athleisure market estimates and forecast, through offline channels, 2017-2030 (USD Million)
21. North America athleisure market estimates and forecast, 2017-2030 (USD Million)
22. North America athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
23. North America athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
24. North America athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
25. North America athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
26. U.S. athleisure market estimates and forecast, 2017-2030 (USD Million)
27. U.S. athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
28. U.S. athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
29. U.S. athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
30. U.S. athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
31. Europe athleisure market estimates and forecast, 2017-2030 (USD Million)
32. Europe athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
33. Europe athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
34. Europe athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
35. Europe athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
36. Germany athleisure market estimates and forecast, 2017-2030 (USD Million)
37. Germany athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
38. Germany athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
39. Germany athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
40. Germany athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
41. U.K. athleisure market estimates and forecast, 2017-2030 (USD Million)
42. U.K. athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
43. U.K. athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
44. U.K. athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
45. U.K. athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
46. Asia Pacific athleisure market estimates and forecast, 2017-2030 (USD Million)
47. Asia Pacific athleisure market estimates and forecast by type, 2017-2030 (USD Million)
48. Asia Pacific athleisure market estimates and forecast by product, 2017-2030 (USD Million)
49. Asia Pacific athleisure market estimates and forecast by end user, 2017-2030 (USD Million)
50. Asia Pacific athleisure market estimates and forecast by distribution channel, 2017-2030 (USD Million)
51. China athleisure market estimates and forecast, 2017-2030 (USD Million)
52. China athleisure market estimates and forecast by type, 2017-2030 (USD Million)
53. China athleisure market estimates and forecast by product, 2017-2030 (USD Million)
54. China athleisure market estimates and forecast by end user, 2017-2030 (USD Million)
55. China athleisure market estimates and forecast by distribution channel, 2017-2030 (USD Million)
56. India athleisure market estimates and forecast, 2017-2030 (USD Million)
57. India athleisure market estimates and forecast by type, 2017-2030 (USD Million)
58. India athleisure market estimates and forecast by product, 2017-2030 (USD Million)
59. India athleisure market estimates and forecast by end user, 2017-2030 (USD Million)
60. India athleisure market estimates and forecast by distribution channel, 2017-2030 (USD Million)
61. Central & South America athleisure market estimates and forecast, 2017-2030 (USD Million)
62. Central & South America athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
63. Central & South America athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
64. Central & South America athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
65. Central & South America athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
66. Brazil athleisure market estimates and forecast, 2017-2030 (USD Million)
67. Brazil athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
68. Brazil athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
69. Brazil athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
70. Brazil athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
71. Middle East & Africa athleisure market estimates and forecast, 2017-2030 (USD Million)
72. Middle East & Africa athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
73. Middle East & Africa athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
74. Middle East & Africa athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
75. Middle East & Africa athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
76. UAE athleisure market estimates and forecast, 2017-2030 (USD Million)
77. UAE athleisure market estimates and forecast, by type, 2017-2030 (USD Million)
78. UAE athleisure market estimates and forecast, by product, 2017-2030 (USD Million)
79. UAE athleisure market estimates and forecast, by end user, 2017-2030 (USD Million)
80. UAE athleisure market estimates and forecast, by distribution channel, 2017-2030 (USD Million)
List of Figures
1. Athleisure market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Athleisure market - Product penetration & growth prospect mapping
7. Athleisure market - Value chain analysis
8. Athleisure market - Profit margin analysis
9. Preferred method of researching and purchasing sportswear and apparel (%) (2018 survey)
10. Athleisure market: Porter’s Five Force Analysis
11. Athleisure market - Roadmap
12. Athleisure market: Type share analysis, 2021 & 2030
13. Athleisure market: Product share analysis, 2021 & 2030
14. Participation in Online Yoga Before, During, and After the Pandemic among yoga students (2020 survey)
15. Participation in Online Yoga Before, During, and After the Pandemic among yoga teachers (2020 survey)
16. Athleisure market: End-user share (%) analysis, 2021 & 2030
17. Athleisure market: Distribution channel share (%) analysis, 2021 & 2030
18. Athleisure market: Regional share analysis, 2021 & 2030
19. Athleisure market: Company market share (%) analysis, 2021

Companies Mentioned

  • Hanes Brands, Inc.
  • Adidas AG
  • Vuori
  • PANGAIA
  • Under Armour, Inc.
  • Outerknown
  • Eileen Fisher
  • Patagonia, Inc.
  • Wear Pact, LLC
  • Lululemon Athletica

Methodology

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