The global athleisure market size is anticipated to reach USD 662.56 billion by 2030., registering a CAGR of 9.1% over the forecast period. Athleisure is a popular category as it taps into several broad trends, including a global shift toward consumers wearing more casual clothing & seeking comfortable clothing. The rising popularity of athletic activities that require performance clothing will support market growth. True Fit’s Fashion Genome (via Direct Commerce), which analyses data from 17,000 brands and 180 million True Fit users, confirms that athleisure orders have increased by 84% since the pandemic began; sales of women’s athleisure bottoms in the United Kingdom alone were five times higher in December 2020 than in April 2020. In addition, order volumes for men's athleisure wear sales increased by 20% from the previous year.
Target’s activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales. Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge. The majority of these new firms are a result of their creators’ desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel. According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. The British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, are some examples. The demand for highly comfortable clothes with sports features while undertaking any activity has increased in recent years, and wide pockets and elastic knot elements have become important products for carrying large mobile phones, purses, and a few other daily essentials. The growing utility fashion trend has spurred the demand for utility-active apparel.
This product will be delivered within 1-3 business days.
Target’s activewear line, All in Motion, which had only been launched before the pandemic, reportedly surpassed $1 billion in sales. Despite this bleak outlook for fresh commercial opportunities, independent gear manufacturers continue to emerge. The majority of these new firms are a result of their creators’ desire for a fresh running-apparel aesthetic or their ongoing hunt for high-quality athletic apparel. According to GQ, at least a dozen new businesses have joined the market with identical origin stories in the previous five years. The British companies Ashmei and Iffley Road; the Danish brand Doxarun; and the American brands Isaora and Tracksmith, are some examples. The demand for highly comfortable clothes with sports features while undertaking any activity has increased in recent years, and wide pockets and elastic knot elements have become important products for carrying large mobile phones, purses, and a few other daily essentials. The growing utility fashion trend has spurred the demand for utility-active apparel.
Athleisure Market Report Highlights
- The mass athleisure segment dominated the overall market in 2022 and is projected to grow substantially over the forecast period
- The rising popularity and benefits of yoga as a mind-body fitness activity is leading to an increased number of yoga enthusiasts across the world
- North America had the largest revenue share in 2022 while Asia Pacific is anticipated to register the fastest CAGR from 2023 to 2030
- The global industry is highly competitive owing to the presence of a large number of international and regional players that strive to innovate persistently
This product will be delivered within 1-3 business days.
Table of Contents
Chapter 1. Methodology and Scope1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Type Outlook
2.3. Pack Outlook
2.4. Country Insights
Chapter 3. Athleisure Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Impact of COVID-19 on the Athleisure Market
3.4. Industry Value Chain Analysis
3.4.1. Raw Material Trend
3.4.2. Manufacturing & Technology Trends
3.4.3. Sales Channel Analysis
3.5. Regulatory Framework
3.6. Market Dynamics
3.6.1. Market Driver Analysis
3.6.2. Market Restraint Analysis
3.6.3. Industry Challenges
3.6.4. Industry Opportunities
3.7. Business Environment Analysis
3.7.1. Industry Analysis - Porter’s
3.7.1.1. Supplier Power
3.7.1.2. Buyer Power
3.7.1.3. Substitution Threat
3.7.1.4. Threat from New Entrant
3.7.1.5. Competitive Rivalry
3.7.2. PESTEL Analysis
3.7.3. Major Deals & Strategic Alliances Analysis
3.7.3.1. Mergers & Acquisitions
3.8. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Athleisure Market: Type Estimates & Trend Analysis
5.1. Type Movement Analysis & Market Share, 2022 & 2030
5.2. Mass Athleisure
5.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
5.3. Premium Athleisure
5.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 6. Athleisure Market: Product Estimates & Trend Analysis
6.1. Pack Movement Analysis & Market Share, 2022 & 2030
6.2. Yoga Apparel
6.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
6.3. Shirts
6.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
6.4. Leggings
6.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
6.5. Shorts
6.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
6.6. Other
6.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 7. Athleisure Market: End-user Estimates & Trend Analysis
7.1. End-user Movement Analysis & Market Share, 2022 & 2030
7.2. Men
7.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
7.3. Women
7.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
7.4. Children
7.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 8. Athleisure Market: Distribution Channel Estimates & Trend Analysis
8.1. Distribution Channel Movement Analysis & Market Share, 2022 & 2030
8.2. Online
8.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
8.3. Offline
8.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
Chapter 9. Athleisure Market: Region Estimates & Trend Analysis
9.1. Region Movement Analysis & Market Share, 2022 & 2030
9.2. North America
9.2.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.2.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.2.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.2.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.2.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.2.6. U.S.
9.2.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.2.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.2.6.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.2.6.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.2.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3. Europe
9.3.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.3.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.3.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.3.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.3.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.6. U.K.
9.3.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.3.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.3.6.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.3.6.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.3.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.3.7. Germany
9.3.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.3.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.3.7.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.3.7.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.3.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4. Asia Pacific
9.4.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.4.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.4.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.4.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.4.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.6. China
9.4.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.4.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.4.6.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.4.6.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.4.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.4.7. India
9.4.7.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.4.7.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.4.7.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.4.7.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.4.7.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.5. Central & South America
9.5.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.5.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.5.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.5.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.5.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.5.6. Brazil
9.5.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.5.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.5.6.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.5.6.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.5.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.6. Middle East and Africa
9.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.6.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.6.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
9.6.6. UAE
9.6.6.1. Market estimates and forecast, 2017 - 2030 (USD Billion)
9.6.6.2. Market estimates and forecast, by type, 2017 - 2030 (USD Billion)
9.6.6.3. Market estimates and forecast, by product, 2017 - 2030 (USD Billion)
9.6.6.4. Market estimates and forecast, by end-user, 2017 - 2030 (USD Billion)
9.6.6.5. Market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
Chapter 10. Competitive Analysis
10.1. Key global players, recent developments & their impact on the industry
10.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
10.3. Vendor Landscape
10.3.1. Key company market share analysis, 2022
Chapter 11. Company Profiles
11.1. Hanes Brands, Inc.
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Strategic Initiatives
11.2. Adidas AG
11.2.1. Company Overview
11.2.2. Financial Performance
11.2.3. Product Benchmarking
11.2.4. Strategic Initiatives
11.3. Vuori
11.3.1. Company Overview
11.3.2. Financial Performance
11.3.3. Type Benchmarking
11.3.4. Strategic Initiatives
11.4. PANGAIA
11.4.1. Company Overview
11.4.2. Financial Performance
11.4.3. Product Benchmarking
11.4.4. Strategic Initiatives
11.5. Under Armour, Inc.
11.5.1. Company Overview
11.5.2. Financial Performance
11.5.3. Product Benchmarking
11.5.4. Strategic Initiatives
11.6. Outerknown
11.6.1. Company Overview
11.6.2. Financial Performance
11.6.3. Product Benchmarking
11.6.4. Strategic Initiatives
11.7. Eileen Fisher
11.7.1. Company Overview
11.7.2. Financial Performance
11.7.3. Product Benchmarking
11.7.4. Strategic Initiatives
11.8. Patagonia, Inc.
11.8.1. Company Overview
11.8.2. Financial Performance
11.8.3. Product Benchmarking
11.8.4. Strategic Initiatives
11.9. Wear Pact, LLC
11.9.1. Company Overview
11.9.2. Financial Performance
11.9.3. Product Benchmarking
11.9.4. Strategic Initiatives
11.10. Lululemon Athletica
11.10.1. Company Overview
11.10.2. Financial Performance
11.10.3. Product Benchmarking
11.10.4. Strategic Initiatives
List of Tables
1. Athleisure market - Driving factor market analysis
2. Athleisure market - Restraint factor market analysis
3. Mass athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
4. Premium athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
5. Yoga apparel market estimates and forecast, 2017 - 2030 (USD Billion)
6. Yoga tops market estimates and forecast, 2017 - 2030 (USD Billion)
7. Yoga pants market estimates and forecast, 2017 - 2030 (USD Billion)
8. Yoga shorts market estimates and forecast, 2017 - 2030 (USD Billion)
9. Yoga unitards market estimates and forecast, 2017 - 2030 (USD Billion)
10. Yoga capris market estimates and forecast, 2017 - 2030 (USD Billion)
11. Other yoga athleisure products market estimates and forecast, 2017 - 2030 (USD Billion)
12. Athleisure shirts market estimates and forecast, 2017 - 2030 (USD Billion)
13. Athleisure leggings market estimates and forecast, 2017 - 2030 (USD Billion)
14. Athleisure shorts market estimates and forecast, 2017 - 2030 (USD Billion)
15. Other athleisure products market estimates and forecast, 2017 - 2030 (USD Billion)
16. Men athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
17. Women athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
18. Children athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
19. Athleisure market estimates and forecast, through online channels, 2017 - 2030 (USD Billion)
20. Athleisure market estimates and forecast, through offline channels, 2017 - 2030 (USD Billion)
21. North America athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
22. North America athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
23. North America athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
24. North America athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
25. North America athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
26. U.S. athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
27. U.S. athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
28. U.S. athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
29. U.S. athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
30. U.S. athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
31. Europe athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
32. Europe athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
33. Europe athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
34. Europe athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
35. Europe athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
36. Germany athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
37. Germany athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
38. Germany athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
39. Germany athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
40. Germany athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
41. U.K. athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
42. U.K. athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
43. U.K. athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
44. U.K. athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
45. U.K. athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
46. Asia Pacific athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
47. Asia Pacific athleisure market estimates and forecast by type, 2017 - 2030 (USD Billion)
48. Asia Pacific athleisure market estimates and forecast by product, 2017 - 2030 (USD Billion)
49. Asia Pacific athleisure market estimates and forecast by end user, 2017 - 2030 (USD Billion)
50. Asia Pacific athleisure market estimates and forecast by distribution channel, 2017 - 2030 (USD Billion)
51. China athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
52. China athleisure market estimates and forecast by type, 2017 - 2030 (USD Billion)
53. China athleisure market estimates and forecast by product, 2017 - 2030 (USD Billion)
54. China athleisure market estimates and forecast by end user, 2017 - 2030 (USD Billion)
55. China athleisure market estimates and forecast by distribution channel, 2017 - 2030 (USD Billion)
56. India athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
57. India athleisure market estimates and forecast by type, 2017 - 2030 (USD Billion)
58. India athleisure market estimates and forecast by product, 2017 - 2030 (USD Billion)
59. India athleisure market estimates and forecast by end user, 2017 - 2030 (USD Billion)
60. India athleisure market estimates and forecast by distribution channel, 2017 - 2030 (USD Billion)
61. Central & South America athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
62. Central & South America athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
63. Central & South America athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
64. Central & South America athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
65. Central & South America athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
66. Brazil athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
67. Brazil athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
68. Brazil athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
69. Brazil athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
70. Brazil athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
71. Middle East & Africa athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
72. Middle East & Africa athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
73. Middle East & Africa athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
74. Middle East & Africa athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
75. Middle East & Africa athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
76. UAE athleisure market estimates and forecast, 2017 - 2030 (USD Billion)
77. UAE athleisure market estimates and forecast, by type, 2017 - 2030 (USD Billion)
78. UAE athleisure market estimates and forecast, by product, 2017 - 2030 (USD Billion)
79. UAE athleisure market estimates and forecast, by end user, 2017 - 2030 (USD Billion)
80. UAE athleisure market estimates and forecast, by distribution channel, 2017 - 2030 (USD Billion)
List of Figures
1. Athleisure market segmentation
2. Information procurement
3. Primary research pattern
4. Primary research approaches
5. Primary research process
6. Athleisure market - Product penetration & growth prospect mapping
7. Athleisure market - Value chain analysis
8. Athleisure market - Profit margin analysis
9. Preferred method of researching and purchasing sportswear and apparel (%) (2018 survey)
10. Athleisure market: Porter’s Five Force Analysis
11. Athleisure market - Roadmap
12. Athleisure market: Type share analysis, 2022 & 2030
13. Athleisure market: Product share analysis, 2022 & 2030
14. Participation in Online Yoga Before, During, and After the Pandemic among yoga students (2020 survey)
15. Participation in Online Yoga Before, During, and After the Pandemic among yoga teachers (2020 survey)
16. Athleisure market: End-user share (%) analysis, 2022 & 2030
17. Athleisure market: Distribution channel share (%) analysis, 2022 & 2030
18. Athleisure market: Regional share analysis, 2020& 2030
19. Athleisure market: Company market share (%) analysis, 2022
Companies Mentioned
- Hanes Brands, Inc.
- Adidas AG
- Vuori
- PANGAIA
- Under Armour, Inc.
- Outerknown
- Eileen Fisher
- Patagonia, Inc.
- Wear Pact, LLC
- Lululemon Athletica
Methodology
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 120 |
| Published | March 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value ( USD | $ 330.97 Billion |
| Forecasted Market Value ( USD | $ 662.56 Billion |
| Compound Annual Growth Rate | 9.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 10 |
