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Pay TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV), By Region, And Segment Forecasts, 2021 - 2028

  • ID: 5440541
  • Report
  • September 2021
  • Region: Global
  • 175 Pages
  • Grand View Research

FEATURED COMPANIES

  • Airtel Digital TV
  • DISH Network Corporation
  • Fetch TV Pty Ltd.
  • Rostelecom PJSC
  • Tata Sky Ltd
  • Videocon d2h ltd
The global pay TV market size is anticipated to reach USD 265.44 billion by 2028, exhibiting a CAGR of 1.7% over the forecast period, according to a new report by the publisher. Rising competition from OTT media providers is promoting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demands, thus ensuring customer satisfaction. This is expected to promote new and existing players to diversify their existing service offerings and ensure healthy competition in the market.



The IPTV segment is expected to witness significant market growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry growth. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization; to offer a more personalized TV viewing experience to its guests.

Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user’s quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers’ information and television viewing trends, which is expected to offer an impetus to the market growth.

Rising demand amongst customers to access television viewing experience from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the ‘as-a-service’ business model, thereby helping to generate new and sustained revenue streams.

Pay TV Market Report Highlights

  • The IPTV segment is expected to witness the highest CAGR of more than 8%, owing to augment of OTT media platforms and its high adoption rate amongst customers
  • Satellite TV segment will continue to witness incrementing market growth. This growth can be associated with the provision of offering customers with low-priced access to live coverage of important events
  • The Asia Pacific region is expected to emerge as the fastest-growing regional market due to comparatively lower internet rates and daily upgrades being made, thus ensuring easier access to consumers
  • Some of the key players in the market are DIRECTV, DISH Network Corporation, Carter Communications, Foxtel, and Comcast Corporation
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Airtel Digital TV
  • DISH Network Corporation
  • Fetch TV Pty Ltd.
  • Rostelecom PJSC
  • Tata Sky Ltd
  • Videocon d2h ltd
Chapter 1 Methodology and Scope
1.1 Market Segmentation & Scope
1.2 Market Definitions
1.3 Information Procurement
1.3.1 Purchased Database
1.3.2 Internal database
1.3.3 Secondary Sources & Third Party Perspective
1.3.4 Primary Research
1.4 Information Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation and Data Visualization
1.6 Data Validation and Publishing

Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segmental Outlook

Chapter 3 Market Variables, Trends & Scope
3.1 Market Introduction
3.2 Industry Value Chain Analysis
3.3 Market Dynamics
3.3.1 Market driver analysis
3.3.1.1 Technical advancements in Pay TV industry
3.3.1.2 Improved value-added services and demand for HD and SD content delivered by pay TV providers
3.3.1.3 Growth in geographical coverage by the pay TV industry
3.3.2 Market restraint/challenges analysis
3.3.2.1 High subscription cost
3.3.2.2 Advent of OTT services
3.4 Penetration & Growth Prospect Mapping
3.5 Business Environment Analysis Tools
3.5.1 PEST Analysis
3.5.2 Porter’s Five Force Analysis
3.6 Key Company Ranking Analysis, 2020

Chapter 4 Technology Estimates and Trend Analysis
4.1 Market Size Estimates & Forecasts and Trend Analysis, 2018 - 2028 (Revenue, USD Billion)
4.2 Technology Movement Analysis & Market Share, 2020 & 2028
4.3 Cable TV
4.3.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
4.4 Satellite TV
4.4.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
4.5 Internet Protocol Television (IPTV)
4.5.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)

Chapter 5 Regional Estimates and Trend Analysis
5.1 Regional Market Size Estimates & Forecasts, 2018 - 2028 (Revenue, USD Billion)
5.2 Regional Movement Analysis & Market Share, 2020 & 2028
5.3 North America
5.3.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.3.2 U.S.
5.3.2.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.3.3 Canada
5.3.3.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.4 Europe
5.4.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers, USD Billion)
5.4.3 Germany
5.4.3.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.4.4 U.K.
5.4.4.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.5 Asia Pacific
5.5.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers, USD Billion)
5.5.3 China
5.5.3.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.5.4 Japan
5.5.4.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.6 Latin America
5.6.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers, USD Billion)
5.6.3 Brazil
5.6.3.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.6.4 Mexico
5.6.4.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)
5.7 Middle East and Africa (MEA)
5.7.1 Market size estimates and forecasts by region, 2018 - 2028 (Million Subscribers; Revenue, USD Billion)

Chapter 6 Competitive Landscape
6.1 Company Profiles
6.2 Airtel Digital TV
6.2.1 Company overview
6.2.2 Financial performance
6.2.3 Product benchmarking
6.2.4 Recent developments
6.3 DIRECTV
6.3.1 Company overview
6.3.2 Financial performance
6.3.3 Product benchmarking
6.3.4 Recent developments
6.4 DISH Network Corporation
6.4.1 Company overview
6.4.2 Product benchmarking
6.4.3 Recent developments
6.5 Dish TV India Limited
6.5.1 Company overview
6.5.2 Financial performance
6.5.3 Product benchmarking
6.5.4 Recent developments
6.6 Fetch TV Pty Ltd.
6.6.1 Company overview
6.6.2 Financial performance
6.6.3 Product benchmarking
6.6.4 Recent developments
6.7 Foxtel
6.7.1 Company overview
6.7.2 Financial performance
6.7.3 Product benchmarking
6.7.4 Recent developments
6.8 Rostelecom PJSC
6.8.1 Company overview
6.8.2 Product benchmarking
6.8.3 Recent developments
6.9 Spectrum
6.9.1 Company overview
6.9.2 Financial performance
6.9.3 Product benchmarking
6.9.4 Recent developments
6.10 Tata Sky Ltd
6.10.1 Company overview
6.10.2 Product benchmarking
6.10.3 Recent developments
6.11 Tricolor TV
6.11.1 Company overview
6.11.2 Product benchmarking
6.11.3 Recent developments
6.12 Videocon d2h ltd
6.12.1 Company overview
6.12.2 Financial overview
6.12.3 Product benchmarking
6.12.4 Recent developments
6.13 Xfinity
6.13.1 Company overview
6.13.2 Financial overview
6.13.3 Product benchmarking
6.13.4 Recent developments

List of Tables

Table 1 Pay TV- Industry Snapshot & Key Buying Criteria, 2020 - 2028
Table 2 Global Pay TV market, 2018 - 2028 (Revenue, USD Billion)
Table 3 Global Pay TV market by region, 2018 - 2028 (USD Billion)
Table 4 Global Pay TV market by region, 2018 - 2028 (Million Subscribers)
Table 5 Global Pay TV market Estimates and Forecasts by Technology, 2018 - 2028 (Revenue, USD Billion)
Table 6 Global Pay TV Market Estimates and Forecasts by Technology, 2018 - 2028 (Million Subscribers)
Table 7 Pay TV market - Key market driver impact
Table 8 Pay TV market - Key market restraint impact
Table 9 Global cable TV market by region, 2018 - 2028 (Million Subscribers)
Table 10 Global cable TV market by region, 2018 - 2028 (Revenue, USD Billion)
Table 11 Global satellite pay TV market by region, 2018 - 2028 (Million Subscribers)
Table 12 Global satellite pay TV market by region, 2018 - 2028 (Revenue, USD Billion)
Table 13 Global IPTV pay TV market by region, 2018 - 2028 (Million Subscribers)
Table 14 Global IPTV market by region, 2018-2028 (Revenue, USD Billion)
Table 15 North America pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 16 North America pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 17 U.S. pay TV market by technology (Million Subscribers)
Table 18 U.S. pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 19 Canada pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 20 Canada pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 21 Europe pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 22 Europe pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 23 Germany pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 24 Germany pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 25 U.K. pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 26 U.K. pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 27 Asia Pacific pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 28 Asia Pacific pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 29 China pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 30 China pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 31 India pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 32 India pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 33 Japan pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 34 Japan pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 35 Latin America pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 36 Latin America pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 37 Brazil pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 38 Brazil pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 39 Mexico pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 40 Mexico pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)
Table 41 MEA pay TV market by technology 2018 - 2028 (Million Subscribers)
Table 42 MEA pay TV market by technology, 2018 - 2028 (Revenue, USD Billion)

List of Figures

Figure 1 Market segmentation and scope
Figure 2 Pay TV market size and growth prospects (USD Billion)
Figure 3 Pay TV - Value chain analysis
Figure 4 Pay TV - Market dynamics
Figure 5 Key Opportunities Prioritized
Figure 6 MEA broadcast spend
Figure 7 Key company analysis - U. S.
Figure 8 Key company analysis - U. K.
Figure 9 Key company analysis - India
Figure 10 Key company analysis - Latin America
Figure 11 Pay TV Porter’s five forces analysis
Figure 12 Pay TV- PEST Analysis
Figure 13 Pay TV number of subscribers outlook key takeaways
Figure 14 Pay TV market: number of subscribers movement analysis
Figure 15 Global cable TV market, 2018 - 2028 (Million subscribers)
Figure 16 Global cable TV TV market, 2018 - 2028 (USD Billion)
Figure 17 Global satellite pay TV market, 2018 - 2028 (Million subscribers)
Figure 18 Global satellite TV market, 2018 - 2028 (USD Billion)
Figure 19 Global IPTV market, 2018 - 2028 (Million subscribers)
Figure 20 Global IPTV market, 2018 - 2028 (USD Billion)
Figure 21 Regional marketplace: Key takeaways
Note: Product cover images may vary from those shown
  • Airtel Digital TV
  • DIRECTV
  • DISH Network Corporation
  • Dish TV India Limited
  • Fetch TV Pty Ltd.
  • Foxtel
  • Rostelecom PJSC
  • Spectrum
  • Tata Sky Ltd
  • Tricolor TV
  • Videocon d2h ltd
  • Xfinity
Note: Product cover images may vary from those shown

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