Headphones in Portugal - Research and Markets

Headphones remains a dynamic category in 2022, despite the strong growth registered also in previous years. The rate of growth in headphones accelerated sharply during 2020, as COVID-19 restrictions led to a huge number of people working or studying from home. Heightened consumer interest in outdoor exercise as a result of the pandemic was also a contributary factor.

The Headphones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Headphones market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

HEADPHONES IN PORTUGALKEY DATA FINDINGS

2022 DEVELOPMENTS

Headphones remains a dynamic category, thanks to ongoing developments meeting consumer demands
Sony maintains brand lead in the fragmented category of TWS earbuds, while “others” hold the majority of shares
Manufacturers increasingly view headphones as part of a wider ecosystem of connected products

PROSPECTS AND OPPORTUNITIES

Ongoing hybrid working and exercising trends will continue to support sales of headphones
Average unit prices will be pushed down by Chinese brands offering excellent price-to-quality ratios on innovative models
E-commerce set to become increasingly relevant, thanks to wide offer of models and price points

CATEGORY DATA

Table 1 Sales of Headphones by Category: Volume 2017-2022
Table 2 Sales of Headphones by Category: Value 2017-2022
Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027

CONSUMER ELECTRONICS IN PORTUGAL

EXECUTIVE SUMMARY

Consumer electronics in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?

MARKET DATA

Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027

DISCLAIMER

SOURCES