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Headphones in Portugal

  • ID: 5440784
  • Report
  • September 2021
  • Region: Portugal
  • 19 Pages
  • Euromonitor International
The rate of growth in retail current value sales of headphones accelerated sharply during 2020, as COVID-19 restrictions led to a huge number of people working or studying for home. Heightened consumer interest in outdoor exercise as a result of the pandemic was also a contributary factor. These trends will continue into 2021, as government has made working from home (WFH) mandatory where possible until the end of 2021, while schools were closed between January and April 2021 due to a spike in COVID-19 cases.

The Headphones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
KEY DATA FINDINGS

2021 DEVELOPMENTS
  • COVID-19 drives surge in demand for headphones, as restrictions stretch into 2021
  • Small players offering affordable brands dominate TWS earbuds
  • Manufacturers increasingly view headphone as part of a wider ecosystem of connected products
PROSPECTS AND OPPORTUNITIES
  • Growth in retail current value sales will slow significantly as people return to their workplaces and educational institutions
TWS earbuds will cannibalise wireless earphones at an accelerated pace
  • Expanding retail network will bring Xiaomi to the attention of more local consumers
CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2016-2021
  • Table 2 Sales of Headphones by Category: Value 2016-2021
  • Table 3 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 7 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
CONSUMER ELECTRONICS IN PORTUGAL

EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2020 Impact
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 13 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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