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Headphones in Greece

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    Report

  • 21 Pages
  • August 2022
  • Region: Greece
  • Euromonitor International
  • ID: 5440786
TWS earbuds is the best performing category among headphones. It is a category where polarisation is very strong: consumers enter with entry-level economy products and upon trial and error migrate to premium brands, skipping mid-range offerings. In the economy segment, the main challenge is connectivity as it tends to fail and this is what drives consumers to trade up to premium ranges.

The Headphones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HEADPHONES IN GREECEKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Increasingly fragmented TWS earbuds drives growth
  • Wireless earphones posts a strong decline in sales
  • Wireless headbands lose their momentum as the market reopens post-lockdown restrictions
PROSPECTS AND OPPORTUNITIES
  • Competition to become fiercer as more players enter headphones
  • Increased competition will see the average price of headphones decrease further
  • The performance of smartphones will influence that of headphones
CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2017-2022
  • Table 2 Sales of Headphones by Category: Value 2017-2022
  • Table 3 Sales of Headphones by Category: % Volume Growth 2017-2022
  • Table 4 Sales of Headphones by Category: % Value Growth 2017-2022
  • Table 5 NBO Company Shares of Headphones: % Volume 2018-2022
  • Table 6 LBN Brand Shares of Headphones: % Volume 2019-2022
  • Table 7 Distribution of Headphones by Channel: % Volume 2017-2022
  • Table 8 Forecast Sales of Headphones by Category: Volume 2022-2027
  • Table 9 Forecast Sales of Headphones by Category: Value 2022-2027
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2022-2027
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2022-2027
CONSUMER ELECTRONICS IN GREECE
EXECUTIVE SUMMARY
  • Consumer electronics in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2017-2022
  • Table 13 Sales of Consumer Electronics by Category: Value 2017-2022
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2017-2022
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2018-2022
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2019-2022
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2017-2022
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2022-2027
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2022-2027
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2022-2027
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources