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Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook - Market Size and Forecast, Consumer Attitude & Behaviour, Retail Spend - Q2 2023 Update

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    Report

  • 1915 Pages
  • August 2023
  • Region: Europe
  • PayNXT360
  • ID: 5446264
The prepaid card ecosystem has recorded consistent growth over the last three to four years across Europe. Driven by increasing shifts to online shopping channels and internet penetration rates, prepaid payment instruments have become the preferred payment choice for most consumers.
Providers are also raising capital to expand their operations in more European markets, to capitalize on the growing trend of digital payments in the region. Overall, the publisher maintains a robust growth outlook for the prepaid card industry in Europe over the next three to four years.

Germany has the highest share of digital payment transactions for in-store shopping across Europe

Along with the growing market share in the online shopping space, the share of digital wallet transactions is also growing in the offline category, with more and more shoppers using the payment method for offline purchases. Across Europe, the trend is increasing. However, it is Germany that is leading the other European countries.
  • According to a report from PYMNTS, 20% of all in-store transactions are completed using digital wallets in Germany. On the other hand, 44% of the overall domestic online transactions are completed using digital wallets. Of the various digital wallets that are available, Germans prefer PayPal, which accounts for 37% of all online transactions in the country.
This shows that Germany represents a huge growth potential market for PayPal to further pursue its super app strategy. Along with Germany, the preference for digital wallets is also growing among Italians. France is also experiencing growth in digital wallet adoption among consumers. With these trends expected to further continue, the publisher expects the prepaid card industry to record strong growth over the next three to four years.

Payments firms are funding round to further accelerate their expansion in the European region

With the European prepaid card market becoming increasingly competitive, firms are seeking to raise capital from venture capital and private equity firms, thereby assisting them to expand their product portfolio and geographic expansion.
  • In September 2022, Satispay, one of the leading mobile payments providers, announced that the firm had raised €320 million, at a more than €1 billion valuation. Currently, the firm is serving 3,000,000 users and 200,000 merchants. With the fresh capital, it plans to expand its product portfolio, while also expanding its geographical footprint.
  • In October 2022, GoHenry, a teen-focused prepaid card provider, also announced that the firm had raised US$55 million in a funding round to further drive its growth and geographical expansion. In 2022, GoHenry also acquired Pixpay, a similar fintech firm, to build its presence in European markets such as France and Spain, where Pixpay is the leading player in the segment.
As the competition continues to grow in the European prepaid card industry, the publisher expects more firms to raise funding rounds. This will further drive innovation in the region, thereby assisting the industry's growth.

New players are seeking to enter the European prepaid card market with new product launches in 2023

The European prepaid card market offers a high and lucrative growth potential. With the industry projected to record strong growth over the next five years, more and more players are seeking to enter the market with new product launches. For instance,
  • In November 2022, Amadeus, the travel technology firm, announced that it is planning to launch a new payments-focused business in the region. The first of its product offering is expected to be a virtual prepaid card.
  • The goal of the new business entity, Outpayce, is to provide clients with a seamless travel payments experience. The firm has already applied for an eMoney license and is awaiting approval from the Bank of Spain.
With the approval expected to be granted early in 2023, the entry of Amadeus in the European prepaid card industry will further drive competition in the industry from the short to medium-term perspective.

According to the publisher, the prepaid card market (value terms) in Europe increased at a CAGR of 7.6% during 2018-2022. Over the forecast period of 2023 to 2027, the market is expected to record a CAGR of 9.1%, increasing from US$251.53 billion in 2022 to reach US$395.93 billion by 2027.

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics in Europe. With over 100 KPIs at country level, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.
  • Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card and digital wallet industry in Europe.
  • Digital wallet segments: Provides value, volume and average value per transaction across 5 key spend categories in digital wallet. This includes retail, travel, entertainment and gaming, restaurant, and recharge and bill payment.
  • Open loop and closed loop prepaid cards: market estimates and forecasts to assess opportunities 13 open loop and closed loop prepaid market segments. Details four essential KPIs - number of cards in circulation, number of transactions, load value, and value of transactions.
  • Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level.
  • Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.

This title is a bundled offering, combining one regional and 15 country reports:

1. Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Austria Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. Belgium Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. Denmark Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Finland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. France Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. Germany Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. Greece Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
9. Italy Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
10. Netherlands Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
11. Norway Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
12. Poland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
13. Spain Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
14. Sweden Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
15. Switzerland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
16. United Kingdom Prepaid Card and Digital Wallet Business and Investment Opportunities Databook

Scope

This report provides a detailed data centric analysis of prepaid payment instruments, covering spend through prepaid cards and digital wallets across retail and corporate consumer segments. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics. With over 100 KPIs, this report provides comprehensive understanding of prepaid card and digital wallet card market dynamics.

Digital Wallet Market Size and Forecast

  • Transaction Value Trend Analysis
  • Transaction Volume Trend Analysis
  • Average Value per Transaction

Digital Wallet Market Size and Forecast by Key Segments

  • Retail Shopping (Value, Volume, Avg. Value)
  • Travel (Value, Volume, Avg. Value)
  • Entertainment and Gaming (Value, Volume, Avg. Value)
  • Restaurant (Value, Volume, Avg. Value)
  • Recharge and Bill Payment (Value, Volume, Avg. Value)

Prepaid Card Industry Market Attractiveness

  • Load Value Trend Analysis
  • Transaction Value Trend Analysis
  • Transaction Volume Trend Analysis
  • Average Value per Transaction
  • Number of Cards

Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop

Market Share Analysis by Prepaid Card Categories

Open Loop Prepaid Card Future Growth Dynamics

  • Transaction Value Trend Analysis
  • Transaction Volume Trend Analysis
  • Average Value per Transaction
  • Number of Cards

Closed Loop Prepaid Card Future Growth Dynamics

  • Transaction Value Trend Analysis
  • Transaction Volume Trend Analysis
  • Average Value per Transaction
  • Number of Cards

General Purpose Prepaid Card Market Size and Forecast

Gift Card Market Size and Forecast

Gift Card Market Size and Forecast by Functional Attribute

  • By Open Loop Gift Card
  • By Closed Loop Gift Card

Gift Card Market Size and Forecast by Consumer Segments

  • By Retail Consumer Segment
  • By Corporate Consumer Segment

Gift Card Market Share Analysis by Retail Categories

Gift Card Market Share Analysis by Gifting Occasion

Gift Card Market Share Analysis by Purchase Location

Entertainment and Gaming Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast

Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute

  • By Open Loop Teen and Campus Prepaid Card
  • By Closed Loop Teen and Campus Prepaid Card

Business and Administrative Expense Prepaid Card Market Size and Forecast

Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments

  • By Small Scale Business Segment
  • By Mid-Tier Business Segment
  • By Enterprise Business Segment
  • By Government Segment

Payroll Prepaid Card Market Size and Forecast

Payroll Prepaid Card Market Size and Forecast by Consumer Segments

  • By Small Scale Business Segment
  • By Mid-Tier Business Segment
  • By Enterprise Business Segment
  • By Government Segment

Meal Prepaid Card Market Size and Forecast

Meal Prepaid Card Market Size and Forecast by Consumer Segments

  • By Small Scale Business Segment
  • By Mid-Tier Business Segment
  • By Enterprise Business Segment
  • By Government Segment

Travel Forex Prepaid Card Market Size and Forecast

Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments

  • By Retail
  • By Small Scale Business Segment
  • By Mid-Tier Business Segment
  • By Enterprise Business Segment
  • By Government Segment

Transit and Tolls Prepaid Card Market Size and Forecast

Healthcare and Wellness Prepaid Card Market Size and Forecast

Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast

Fuel Prepaid Cards Market Size and Forecast

Utilities, and Other Prepaid Cards Market Size and Forecast

Reasons to buy

  • In-depth understanding of prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 75+ market segments and sub-segments of prepaid payment instrument in Europe.
  • Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.
  • Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards and digital wallets.
Frequently Asked Questions about the European Prepaid Card and Digital Wallet Market

What is the estimated value of the European Prepaid Card and Digital Wallet Market?

The European Prepaid Card and Digital Wallet Market was estimated to be valued at $279.6 Billion in 2023.

What is the growth rate of the European Prepaid Card and Digital Wallet Market?

The growth rate of the European Prepaid Card and Digital Wallet Market is 9.1%, with an estimated value of $395.9 Billion by 2027.

What is the forecasted size of the European Prepaid Card and Digital Wallet Market?

The European Prepaid Card and Digital Wallet Market is estimated to be worth $395.9 Billion by 2027.

Table of Contents

This title is a bundled offering, combining one regional and 15 country reports:
1. Europe Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
2. Austria Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
3. Belgium Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
4. Denmark Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
5. Finland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
6. France Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
7. Germany Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
8. Greece Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
9. Italy Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
10. Netherlands Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
11. Norway Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
12. Poland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
13. Spain Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
14. Sweden Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
15. Switzerland Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
16. United Kingdom Prepaid Card and Digital Wallet Business and Investment Opportunities Databook
All regional and country reports mentioned above will have the following tables of contents:
1. About this Report
1.1. Methodology
1.2. Definitions
1.3. Disclaimer
2. Prepaid Payment Instrument Market Size and Future Growth Dynamics by Key Performance Indicators
2.1. Prepaid Payment Instrument - Transaction Value Trend Analysis, 2018-2027
2.2. Prepaid Payment Instrument - Transaction Volume Trend Analysis, 2018-2027
2.3. Prepaid Payment Instrument - Average Value per Transaction, 2018-2027
2.4. Market Share Analysis by Prepaid Card vs. Digital Wallet, 2018-2027
3. Digital Wallet Market Size and Future Growth Dynamics by Key Performance Indicators
3.1. Digital Wallet - Transaction Value Trend Analysis, 2018-2027
3.2. Digital Wallet - Transaction Volume Trend Analysis, 2018-2027
3.3. Digital Wallet - Average Value per Transaction, 2018-2027
3.4. Digital Wallet Market Share Analysis by Key Segments
4. Digital Wallet Market Size and Future Growth Dynamics by Key Segments
4.1. Retail Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.1.1. Retail Payments - Transaction Value Trend Analysis, 2018-2027
4.1.2. Retail Payments - Transaction Volume Trend Analysis, 2018-2027
4.1.3. Retail Payments - Average Value per Transaction, 2018-2027
4.2. Travel Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.2.1. Travel Payments - Transaction Value Trend Analysis, 2018-2027
4.2.2. Travel Payments - Transaction Volume Trend Analysis, 2018-2027
4.2.3. Travel Payments - Average Value per Transaction, 2018-2027
4.3. Restaurants & Bars payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.3.1. Restaurants & Bars payments - Transaction Value Trend Analysis, 2018-2027
4.3.2. Restaurants & Bars payments - Transaction Volume Trend Analysis, 2018-2027
4.3.3. Restaurants & Bars payments - Average Value per Transaction, 2018-2027
4.4. Entertainment, Gaming, & Event Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.4.1. Entertainment, Gaming, & Event Payments - Transaction Value Trend Analysis, 2018-2027
4.4.2. Entertainment, Gaming, & Event Payments - Transaction Volume Trend Analysis, 2018-2027
4.4.3. Entertainment, Gaming, & Event Payments - Average Value per Transaction, 2018-2027
4.5. Recharge and Bill Payments Market Size and Future Growth Dynamics by Key Performance Indicators
4.5.1. Recharge and Bill Payments - Transaction Value Trend Analysis, 2018-2027
4.5.2. Recharge and Bill Payments - Transaction Volume Trend Analysis, 2018-2027
4.5.3. Recharge and Bill Payments - Average Value per Transaction, 2018-2027
5. Prepaid Card Industry Market Attractiveness
5.1. Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
5.1.1. Prepaid Card - Transaction Value Trend Analysis, 2018-2027
5.1.2. Prepaid Card - Transaction Volume Trend Analysis, 2018-2027
5.1.3. Prepaid Card - Average Value per Transaction, 2018-2027
5.1.4. Prepaid Card - Number of Cards, 2018-2027
5.2. Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2018-2027
5.3. Market Share Analysis by Prepaid Card Categories
6. Open Loop Prepaid Card Future Growth Dynamics, 2018-2027
6.1. Trend Analysis by Key Performance Indicators
6.1.1. Open Loop Prepaid Card - Transaction Value Trend Analysis, 2018-2027
6.1.2. Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2018-2027
6.1.3. Open Loop Prepaid Card - Average Value per Transaction, 2018-2027
6.1.4. Open Loop Prepaid Card - Number of Cards, 2018-2027
7. Closed Loop Prepaid Card Future Growth Dynamics, 2018-2027
7.1. Trend Analysis by Key Performance Indicators
7.1.1. Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2018-2027
7.1.2. Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2018-2027
7.1.3. Closed Loop Prepaid Card - Average Value per Transaction, 2018-2027
7.1.4. Closed Loop Prepaid Card - Number of Cards, 2018-2027
8. General Purpose Prepaid Card Market Size and Forecast, 2018-2027
8.1. General Purpose Prepaid Card - Transaction Value Trend Analysis, 2018-2027
8.2. General Purpose Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
8.2.1. General Purpose Prepaid Card Market Size and Forecast - Unbanked / Underbanked Segment, 2018-2027
8.2.2. General Purpose Prepaid Card Market Size and Forecast - Banked Segment, 2018-2027
9. Gift Card Market Size and Forecast, 2018-2027
9.1. Gift Card - Transaction Value Trend Analysis, 2018-2027
9.2. Gift Card Market Size and Forecast by Functional Attribute
9.2.1. Open Loop Gift Card - Transaction Value Trend Analysis, 2018-2027
9.2.2. Closed Loop Gift Card - Transaction Value Trend Analysis, 2018-2027
9.3. Gift Card Market Size and Forecast by Consumer Segments
9.3.1. Gift Card Market Size Trend Analysis by Retail Consumer Segment
9.3.2. Gift Card Market Size Trend Analysis by Corporate Consumer Segment
9.4. Gift Card Market Share Analysis by Gifting Occasion
9.4.1. Retail Gift Card Market Share Analysis by Gifting Occasion
9.4.2. Corporate Gift Card Market Share Analysis by Gifting Occasion
10. Entertainment and Gaming Prepaid Card Market Size and Forecast, 2018-2027
11. Teen and Campus Prepaid Card Market Size and Forecast, 2018-2027
11.1. Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2018-2027
11.2. Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute
11.2.1. Open Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2018-2027
11.2.2. Closed Loop Teen and Campus Prepaid Card - Transaction Value Trend Analysis, 2018-2027
12. Business and Administrative Expense Prepaid Card Market Size and Forecast, 2018-2027
12.1. Business and Administrative Expense Prepaid Card - Transaction Value Trend Analysis, 2018-2027
12.2. Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
12.2.1. Business and Administrative Expense Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2018-2027
12.2.2. Business and Administrative Expense Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2018-2027
12.2.3. Business and Administrative Expense Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2018-2027
12.2.4. Business and Administrative Expense Prepaid Card Market Size and Forecast - Government Segment, 2018-2027
13. Payroll Prepaid Card Market Size and Forecast, 2018-2027
13.1. Payroll Prepaid Card - Transaction Value Trend Analysis, 2018-2027
13.2. Payroll Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
13.2.1. Payroll Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2018-2027
13.2.2. Payroll Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2018-2027
13.2.3. Payroll Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2018-2027
13.2.4. Payroll Prepaid Card Market Size and Forecast - Government Segment, 2018-2027
14. Meal Prepaid Card Market Size and Forecast, 2018-2027
14.1. Meal Prepaid Card - Transaction Value Trend Analysis, 2018-2027
14.2. Meal Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
14.2.1. Meal Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2018-2027
14.2.2. Meal Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2018-2027
14.2.3. Meal Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2018-2027
14.2.4. Meal Prepaid Card Market Size and Forecast - Government Segment, 2018-2027
15. Travel Forex Prepaid Card Market Size and Forecast, 2018-2027
15.1. Travel Forex Prepaid Card - Transaction Value Trend Analysis, 2018-2027
15.2. Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments, 2018-2027
15.2.1. Travel Forex Prepaid Card Market Size and Forecast - Retail, 2018-2027
15.2.2. Travel Forex Prepaid Card Market Size and Forecast - Small Scale Business Segment, 2018-2027
15.2.3. Travel Forex Prepaid Card Market Size and Forecast - Mid-Tier Business Segment, 2018-2027
15.2.4. Travel Forex Prepaid Card Market Size and Forecast - Enterprise Business Segment, 2018-2027
15.2.5. Travel Forex Prepaid Card Market Size and Forecast - Government Segment, 2018-2027
16. Transit and Tolls Prepaid Card Market Size and Forecast, 2018-202717. Healthcare and Wellness Prepaid Card Market Size and Forecast, 2018-202718. Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast, 2018-202719. Fuel Prepaid Cards Market Size and Forecast, 2018-202720. Utilities, and Other Prepaid Cards Market Size and Forecast, 2018-2027
21. Further Reading
21.1. About the Publisher
21.2. Related Research