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Broadcasting and Cable TV in Brazil - Market Summary, Competitive Analysis and Forecast to 2025

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    Report

  • 30 Pages
  • August 2021
  • Region: Brazil
  • MarketLine
  • ID: 5446724
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The Broadcasting & Cable TV in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value and volume 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.





Key Highlights


  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Brazilian broadcasting & cable TV market had total revenues of $7,793.8m in 2020, representing a compound annual rate of change (CARC) of -3.7% between 2016 and 2020.
  • The TV advertising segment was the market's most lucrative in 2020, with total revenues of $4,950.3m, equivalent to 63.5% of the market's overall value.
  • In 2020, the market declined particularly steeply amid the COVID-19 pandemic. Both Pay-TV and advertising revenues tumbled, with high unemployment reducing spend on TV subscriptions, while advertisers tightened spend in a bid to ride out the economic turbulence brought about by COVID-19.

Scope


  • Save time carrying out entry-level research by identifying the size, growth, and leading players in the broadcasting & cable tv market in Brazil
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Brazil
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Brazil broadcasting & cable tv market with five year forecasts by both value and volume

Reasons to Buy


  • What was the size of the Brazil broadcasting & cable tv market by value in 2020?
  • What will be the size of the Brazil broadcasting & cable tv market in 2025?
  • What factors are affecting the strength of competition in the Brazil broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • How large is Brazil’s broadcasting & cable tv market in relation to its regional counterparts?
Frequently Asked Questions about the Brazilian Broadcasting and Cable TV Market

What is the estimated value of the Brazilian Broadcasting and Cable TV Market?

The Brazilian Broadcasting and Cable TV Market was estimated to be valued at $7.79 Billion in 2020.

What is the growth rate of the Brazilian Broadcasting and Cable TV Market?

The growth rate of the Brazilian Broadcasting and Cable TV Market is 0.7%, with an estimated value of $8.09 Billion by 2025.

What is the forecasted size of the Brazilian Broadcasting and Cable TV Market?

The Brazilian Broadcasting and Cable TV Market is estimated to be worth $8.09 Billion by 2025.

Who are the key companies in the Brazilian Broadcasting and Cable TV Market?

Key companies in the Brazilian Broadcasting and Cable TV Market include Globo Comunicacao e Participacoes S.A..

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?
8 Company Profiles
8.1. Globo Comunicacao e Participacoes S.A.
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Brazil broadcasting & cable tv market value: $ billion, 2016-20
Table 2: Brazil broadcasting & cable tv market category segmentation: $ billion, 2020
Table 3: Brazil broadcasting & cable tv market geography segmentation: $ billion, 2020
Table 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2020-25
Table 5: Globo Comunicacao e Participacoes S.A.: key facts
Table 6: Globo Comunicacao e Participacoes S.A.: Key Employees
Table 7: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 8: Globo Comunicacao e Participacoes S.A.: Key Employees Continued
Table 9: Brazil size of population (million), 2016-20
Table 10: Brazil GDP (constant 2005 prices, $ billion), 2016-20
Table 11: Brazil GDP (current prices, $ billion), 2016-20
Table 12: Brazil inflation, 2016-20
Table 13: Brazil consumer price index (absolute), 2016-20
Table 14: Brazil exchange rate, 2016-20
List of Figures
Figure 1: Brazil broadcasting & cable tv market value: $ billion, 2016-20
Figure 2: Brazil broadcasting & cable tv market category segmentation: % share, by value, 2020
Figure 3: Brazil broadcasting & cable tv market geography segmentation: % share, by value, 2020
Figure 4: Brazil broadcasting & cable tv market value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the broadcasting & cable tv market in Brazil, 2020
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Brazil, 2020
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Brazil, 2020
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Brazil, 2020
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Brazil, 2020
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Brazil, 2020

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Globo Comunicacao e Participacoes S.A.