Italy Broadcasting and Cable TV Market Summary, Competitive Analysis and Forecast to 2027

Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
The Italian broadcasting & cable TV market had total revenues of $6.0 billion in 2022, representing a negative compound annual growth rate (CAGR) of 5.4% between 2017 and 2022.
The TV subscriptions segment accounted for the market's largest proportion in 2022, with total revenues of $2.3 billion, equivalent to 39.2% of the market's overall value.
Italy accounted for a share of 6.0% in the European broadcasting & cable TV market in 2022.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy
Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

Reasons to Buy

What was the size of the Italy broadcasting & cable tv market by value in 2022?
What will be the size of the Italy broadcasting & cable tv market in 2027?
What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?
How has the market performed over the last five years?
What are the main segments that make up Italy's broadcasting & cable tv market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. uThreat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. What are the recent developments in the market?

8 Company Profiles

8.1. Cairo Communication S.p.A.
8.2. Sky Limited
8.3. MFE-MediaForEurope N.V.
8.4. RAI Radiotelevisione Italiana SpA

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher

List of Tables

Table 1: Italy broadcasting & cable tv market value: $ billion, 2017-22
Table 2: Italy broadcasting & cable tv market category segmentation: % share, by value, 2017-2022
Table 3: Italy broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Table 4: Italy broadcasting & cable tv market geography segmentation: $ billion, 2022
Table 5: Italy broadcasting & cable tv market value forecast: $ billion, 2022-27
Table 6: Cairo Communication S.p.A.: key facts
Table 7: Cairo Communication S.p.A.: Annual Financial Ratios
Table 8: Cairo Communication S.p.A.: Key Employees
Table 9: Sky Limited: key facts
Table 10: Sky Limited: Key Employees
Table 11: MFE-MediaForEurope N.V.: key facts
Table 12: MFE-MediaForEurope N.V.: Annual Financial Ratios
Table 13: MFE-MediaForEurope N.V.: Key Employees
Table 14: RAI Radiotelevisione Italiana SpA: key facts
Table 15: RAI Radiotelevisione Italiana SpA: Key Employees
Table 16: Italy size of population (million), 2018-22
Table 17: Italy gdp (constant 2005 prices, $ billion), 2018-22
Table 18: Italy gdp (current prices, $ billion), 2018-22
Table 19: Italy inflation, 2018-22
Table 20: Italy consumer price index (absolute), 2018-22
Table 21: Italy exchange rate, 2018-22

List of Figures

Figure 1: Italy broadcasting & cable tv market value: $ billion, 2017-22
Figure 2: Italy broadcasting & cable tv market category segmentation: $ billion, 2017-2022
Figure 3: Italy broadcasting & cable tv market geography segmentation: % share, by value, 2022
Figure 4: Italy broadcasting & cable tv market value forecast: $ billion, 2022-27
Figure 5: Forces driving competition in the broadcasting & cable tv market in Italy, 2022
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Italy, 2022
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Italy, 2022
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Italy, 2022
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Italy, 2022
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Italy, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Cairo Communication S.p.A.
Sky Limited
MFE-MediaForEurope N.V.
RAI Radiotelevisione Italiana SpA

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€319EUR$350USD£271GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€478EUR$525USD£406GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€637EUR$700USD£541GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Related Topics

Related Reports

Broadcasting & Cable TV in Italy

Broadcasting & Cable TV in Europe

Broadcasting and Cable TV - Global Strategic Business Report

Broadcasting & Cable TV Market by Type, Technology, Revenue Model, Application - Global Forecast 2025-2030

Television Broadcasting Market Report 2025