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Broadcasting and Cable TV in Italy - Market Summary, Competitive Analysis and Forecast to 2025

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    Report

  • 39 Pages
  • August 2021
  • Region: Italy
  • MarketLine
  • ID: 5446755
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The Broadcasting & Cable TV in Italy industry profile provides top-line qualitative and quantitative summary information including: market size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.





Key Highlights


  • The broadcasting & cable TV market consists of all terrestrial, cable and satellite broadcasters of digital and analog television programming.
  • The Italian broadcasting & cable TV market had total revenues of $8,633.7m in 2020, representing a compound annual rate of change (CARC) of -1.1% between 2016 and 2020.
  • The TV advertising segment was the market's most lucrative in 2020, with total revenues of $4,069.6m, equivalent to 47.1% of the market's overall value.
  • Younger age groups are using substitutes, such as gaming or streaming shows, and mediums such as Netflix and Amazon Prime, more than older citizens, and this has caused a decline in the market.

Scope


  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the broadcasting & cable tv market in Italy
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the broadcasting & cable tv market in Italy
  • Leading company profiles reveal details of key broadcasting & cable tv market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the Italy broadcasting & cable tv market with five year forecasts

Reasons to Buy


  • What was the size of the Italy broadcasting & cable tv market by value in 2020?
  • What will be the size of the Italy broadcasting & cable tv market in 2025?
  • What factors are affecting the strength of competition in the Italy broadcasting & cable tv market?
  • How has the market performed over the last five years?
  • What are the main segments that make up Italy's broadcasting & cable tv market?
Frequently Asked Questions about the Italian Broadcasting and Cable TV Market

What is the estimated value of the Italian Broadcasting and Cable TV Market?

The Italian Broadcasting and Cable TV Market was estimated to be valued at $8.63 Billion in 2020.

What is the growth rate of the Italian Broadcasting and Cable TV Market?

The growth rate of the Italian Broadcasting and Cable TV Market is 1.4%, with an estimated value of $9.29 Billion by 2025.

What is the forecasted size of the Italian Broadcasting and Cable TV Market?

The Italian Broadcasting and Cable TV Market is estimated to be worth $9.29 Billion by 2025.

Who are the key companies in the Italian Broadcasting and Cable TV Market?

Key companies in the Italian Broadcasting and Cable TV Market include Mediaset S.p.A. and Sky Limited.

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What strategies do the leading players follow?
7.3. Have there been any challengers/disruptors in the market?
8 Company Profiles
8.1. Mediaset S.p.A.
8.2. Cairo Communication S.p.A.
8.3. Sky Limited
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related research
10.4. About the Publisher
List of Tables
Table 1: Italy broadcasting & cable tv market value: $ billion, 2016-20
Table 2: Italy broadcasting & cable tv market category segmentation: $ billion, 2020
Table 3: Italy broadcasting & cable tv market geography segmentation: $ billion, 2020
Table 4: Italy broadcasting & cable tv market value forecast: $ billion, 2020-25
Table 5: Mediaset S.p.A.: key facts
Table 6: Mediaset S.p.A.: Annual Financial Ratios
Table 7: Mediaset S.p.A.: Key Employees
Table 8: Cairo Communication S.p.A.: key facts
Table 9: Cairo Communication S.p.A.: Annual Financial Ratios
Table 10: Cairo Communication S.p.A.: Key Employees
Table 11: Sky Limited: key facts
Table 12: Sky Limited: Key Employees
Table 13: Italy size of population (million), 2016-20
Table 14: Italy GDP (constant 2005 prices, $ billion), 2016-20
Table 15: Italy GDP (current prices, $ billion), 2016-20
Table 16: Italy inflation, 2016-20
Table 17: Italy consumer price index (absolute), 2016-20
Table 18: Italy exchange rate, 2016-20
List of Figures
Figure 1: Italy broadcasting & cable tv market value: $ billion, 2016-20
Figure 2: Italy broadcasting & cable tv market category segmentation: % share, by value, 2020
Figure 3: Italy broadcasting & cable tv market geography segmentation: % share, by value, 2020
Figure 4: Italy broadcasting & cable tv market value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the broadcasting & cable tv market in Italy, 2020
Figure 6: Drivers of buyer power in the broadcasting & cable tv market in Italy, 2020
Figure 7: Drivers of supplier power in the broadcasting & cable tv market in Italy, 2020
Figure 8: Factors influencing the likelihood of new entrants in the broadcasting & cable tv market in Italy, 2020
Figure 9: Factors influencing the threat of substitutes in the broadcasting & cable tv market in Italy, 2020
Figure 10: Drivers of degree of rivalry in the broadcasting & cable tv market in Italy, 2020

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Mediaset S.p.A.
  • Cairo Communication S.p.A.
  • Sky Limited