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United States Alcoholic Beverage Market, Forecast, Impact of COVID-19, Industry Trends, by Type, Growth, Opportunity Company Analysis

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  • 120 Pages
  • September 2021
  • Region: United States
  • Renub Research
  • ID: 5447669
The alcoholic beverage is a thriving part of the United States economy, owing to its authenticity, flavor, brand and refreshing properties. It has become an essential commodity and is gaining popularity in the trend of socialization with alcohol among young people under 18-29 who is highly inclined to alcohol consumption. The alcoholic beverages industry is composed of companies that manufacture and sell beverages containing alcohol from different sources. The main segments of the industry are Spirits, Beer, and Wine. As per the publisher's report, it is anticipated that the United States Alcoholic Beverage Market will reach US$ 105.38 Billion by 2027.

Factors Driving United States Alcohol Beverage Industry

The emergence of pubs, bars, and nightclubs is a significant factor in promoting alcohol consumption across the United States. Additionally, the rising demand for premium alcoholic beverages such as whiskies, vodka, Japanese whiskey, wine and beer are growing popular as high-end drinks among the millennial population due to their high quality and taste. According to Statista, the alcohol consumption of all beverages in the United States in 2019 was 83.25 Million gallons.

COVID-19 Impact on United States Alcoholic Beverage Market

The global pandemic caused by COVID-19 has affected the United States alcoholic market negatively. The pandemic has affected the overall production and procurement of raw materials, which has resulted in demand and supply disruptions in the market. The trade pattern has been set to plunge as the pandemic upends the global economy. The downfall of its supply, an extended lockdown period, and the limited purchasing ability of consumers has negatively influenced the market.

Based on Distribution Channels

The US alcoholic beverages are segmented into Convenience, On-Premises, liquor stores, Grocery shops, Internet and Supermarkets. Supermarket holds the largest market share; it is a self-service shop offering a wide variety of alcoholic beverages such as whiskey, rum, vodka, brandy, gin, Wine and Beer. The number of supermarkets are rising in the United States main cities. Availability of materials at low cost and accessibility to various alcoholic beverages are available in supermarkets.

Moreover, (RTD) ready to drink alcoholic beverages are expanding their markets in United States convenience stores. They offer grab-and-go convenience that fits into busy and healthy lifestyles. RTD alcoholic beverages are typically spirits or wine-based mixed alcoholic drinks that have lower alcoholic content. It is anticipated that the United States Alcoholic Beverage Industry will grow with a CAGR of 4.87% from 2020 to 2027.

Based on Packaging

The US reusability and the ability to keep alcohol fresh for a more extended period as compared to other alternative packaging materials such as metal, plastic, paper & board, the glass packaging method significantly demanded alcoholic beverages packaging. Glass is 100% recyclable without the loss of quality and sturdiness. The bulk of utilized glass bottles are used for the production of new glass bottles. The demand for glass containers may likely grow, owing to its increasing importance in beer and wine packaging. As per this research study, The United States Alcohol Beverage Market Size was US$ 75.52 Billion in 2020.

Key Players Performance

The competitive landscape of the Alcoholic beverages industry is moderately fragmented due to several key players such as Anheuser-Busch InBev, Molson Coors, Pernod Ricard, Diageo Plc, Altria Group and Richmond. The manufacturers are focusing on developing new formulations and introducing new products in the market. For Instance, in 2020, Diago announced the world's first paper bottles for Spirit packaging. Diago collectively works with Pulpex Limited to make it possible paper bottles for Spirit.

This latest report “United States Alcoholic Beverage Market, By type (Spirits, Wine, and Beer), Distribution Channels (Convenience, On Premises, liquor store, Grocery shop, Internet and Supermarkets), Trade (On-Trade, Off-Trade), Packaging (Glass, Metal, Plastic, Paper & Paperboard), Company analysis (Anheuser-Busch InBev, Molson Coors, Pernod Ricard, Diageo Plc, Altria Group. Richmond)" Provides a detailed analysis of United States Alcoholic Beverage Industry.

Type - Market has been covered from 3 viewpoints:

1. Spirits
2. Wine
3. Beer

Distribution Channels - Market has been covered from 6 viewpoints:

1. Convenience
2. On Premises
3. Liquor store
4. Grocery shop
5. Internet
6. Supermarkets

Trade - Market has been covered from 2 viewpoints:

1. On-Trade
2. Off-Trade

Packaging - Market has been covered from 4 viewpoints:

1. Glass
2. Metal
3. Plastic
4. Paper& Paperboard

Company Insights:

  • Overview
  • Company Initiatives
  • Sales Analysis

Companies Covered:

1. Anheuser-Busch InBev
2. Molson Coors
3. Pernod Ricard
4. Diageo Plc
5. Altria Group. Richmond

Table of Contents

1. Introduction2. Research Methodology3. Executive Summary
4. Market Dynamics
4.1 Growth Drivers
4.2 Key Challenges
5. United States Alcoholic Beverage Market
6. Market Share - United States Alcoholic Beverage
6.1 By Type
6.2 By Distribution Channels
6.3 By Trade
6.4 By Packaging
7. Type - United States Alcoholic Beverage Market
7.1 Spirits
7.2 Wine
7.3 Beer
8. Distribution Channels - United States Alcoholic Beverage Market
8.1 Convenience
8.2 On Premises
8.3 Liquor store
8.4 Grocery shop
8.5 Internet
8.6 Supermarkets
9. Trade - United States Alcoholic Beverage Market
9.1 On-Trade
9.2 Off-Trade
10. Packaging - United States Alcoholic Beverage Market
10.1 Glass
10.2 Metal
10.3 Plastic
10.4 Paper & Paperboard
11. Company Analysis
11.1 Anheuser-Busch InBev
11.1.1 Overview
11.1.2 Recent Developments
11.1.3 Revenue
11.2 Molson Coors
11.2.1 Overview
11.2.2 Recent Developments
11.2.3 Revenue
11.3 Pernod Ricard
11.3.1 Overview
11.3.2 Recent Developments
11.3.3 Revenue
11.4 Diageo Plc
11.4.1 Overview
11.4.2 Recent Developments
11.4.3 Revenue
11.5 Altria Group. Richmond
11.5.1 Overview
11.5.2 Recent Developments
11.5.3 Revenue
List of Figures:
Figure-01: United States Alcoholic Beverage Market (Billion US$), 2017 - 2020
Figure-02: Forecast for - United States Alcoholic Beverage Market (Billion US$), 2021 - 2027
Figure-03: Type - Spirits Market (Million US$), 2017 - 2020
Figure-04: Type - Forecast for Spirits Market (Million US$), 2021 - 2027
Figure-05: Type - Wine Market (Million US$), 2017 - 2020
Figure-06: Type - Forecast for Wine Market (Million US$), 2021 - 2027
Figure-07: Type - Beer Market (Million US$), 2017 - 2020
Figure-08: Type - Forecast for Beer Market (Million US$), 2021 - 2027
Figure-09: Distribution Channels - Convenience Market (Million US$), 2017 - 2020
Figure-10: Distribution Channels - Forecast for Convenience Market (Million US$), 2021 - 2027
Figure-11: Distribution Channels - On Premises Market (Million US$), 2017 - 2020
Figure-12: Distribution Channels - Forecast for On Premises Market (Million US$), 2021 - 2027
Figure-13: Distribution Channels - Liquor Store Market (Million US$), 2017 - 2020
Figure-14: Distribution Channels - Forecast for Liquor Store Market (Million US$), 2021 - 2027
Figure-15: Distribution Channels - Grocery Shop Market (Million US$), 2017 - 2020
Figure-16: Distribution Channels - Forecast for Grocery Shop Market (Million US$), 2021 - 2027
Figure-17: Distribution Channels - Internet Market (Million US$), 2017 - 2020
Figure-18: Distribution Channels - Forecast for Internet Market (Million US$), 2021 - 2027
Figure-19: Distribution Channels - Supermarkets Market (Million US$), 2017 - 2020
Figure-20: Distribution Channels - Forecast for Supermarkets Market (Million US$), 2021 - 2027
Figure-21: Trade - On-Trade Market (Million US$), 2017 - 2020
Figure-22: Trade - Forecast for On-Trade Market (Million US$), 2021 - 2027
Figure-23: Trade - Off-Trade Market (Million US$), 2017 - 2020
Figure-24: Trade - Forecast for Off-Trade Market (Million US$), 2021 - 2027
Figure-25: Packaging - Glass Market (Million US$), 2017 - 2020
Figure-26: Packaging - Forecast for Glass Market (Million US$), 2021 - 2027
Figure-27: Packaging - Metal Market (Million US$), 2017 - 2020
Figure-28: Packaging - Forecast for Metal Market (Million US$), 2021 - 2027
Figure-29: Packaging - Plastic Market (Million US$), 2017 - 2020
Figure-30: Packaging - Forecast for Plastic Market (Million US$), 2021 - 2027
Figure-31: Packaging - Paper & Paperboard Market (Million US$), 2017 - 2020
Figure-32: Packaging - Forecast for Paper & Paperboard Market (Million US$), 2021 - 2027
Figure-33: Anheuser-Busch InBev - Global Revenue (Million US$), 2017 - 2020
Figure-34: Anheuser-Busch InBev - Forecast for Global Revenue (Million US$), 2021 - 2027
Figure-35: Molson Coors - Global Revenue (Million US$), 2017 - 2020
Figure-36: Molson Coors - Forecast for Global Revenue (Million US$), 2021 - 2027
Figure-37: Pernod Ricard - Global Revenue (Million US$), 2017 - 2020
Figure-38: Pernod Ricard - Forecast for Global Revenue (Million US$), 2021 - 2027
Figure-39: Diageo Plc - Global Revenue (Million US$), 2017 - 2020
Figure-40: Diageo Plc - Forecast for Global Revenue (Million US$), 2021 - 2027
Figure-41: Altria Group. Richmond - Global Revenue (Million US$), 2017 - 2020
Figure-42: Altria Group. Richmond - Forecast for Global Revenue (Million US$), 2021 - 2027
List of Tables:
Table-01: United States Alcoholic Beverage Market Share by Type (Percent), 2017 - 2020
Table-02: Forecast for - United States Alcoholic Beverage Market Share by Type (Percent), 2021 - 2027
Table-03: United States Alcoholic Beverage Market Share by Distribution Channels (Percent), 2017 - 2020
Table-04: Forecast for - United States Alcoholic Beverage Market Share by Distribution Channels (Percent), 2021 - 2027
Table-05: United States Alcoholic Beverage Market Share by Trade (Percent), 2017 - 2020
Table-06: Forecast for - United States Alcoholic Beverage Market Share by Trade (Percent), 2021 - 2027
Table-07: United States Alcoholic Beverage Market Share by Packaging Share (Percent), 2017 - 2020
Table-08: Forecast for - United States Alcoholic Beverage Market Share by Packaging Share(Percent), 2021 - 2027

Companies Mentioned

  • Anheuser-Busch InBev
  • Molson Coors
  • Pernod Ricard
  • Diageo Plc
  • Altria Group. Richmond


In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts


Table Information