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Headphones in South Africa

  • ID: 5447979
  • Report
  • September 2021
  • Region: South Africa, Africa
  • 19 Pages
  • Euromonitor International

Demand for headphones remains strong in 2021, as the prevalence of remote working continues to rise as a result of the pandemic. This shift is resulting in remote workers buying or upgrading their headphones, preferably to models with good microphones to improve their working experience and audibility during virtual meetings. Another key enabler of growth has been the hunger for home entertainment, as lockdowns persist into 2021.

The publisher's Headphones in South Africa report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage:

TWS Earbuds, Wireless Earphones, Wireless Headbands.

Data coverage:

Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Headphones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
HEADPHONES IN SOUTH AFRICA

KEY DATA FINDINGS

2021 DEVELOPMENTS
  • Headphone sales boosted by remote working and home entertainment
JBL leads wireless headbands, followed by Sony and Skullcandy
  • Competition intensifies in TWS earbuds, but AirPods remains the leading brand
PROSPECTS AND OPPORTUNITIES
  • Flexible working arrangements expected to boost sales over the forecast period
TWS earbuds expected to outperform the rest of the category
  • Online shopping to maintain strong growth
CATEGORY DATA
  • Table 1 Sales of Headphones by Category: Volume 2016-2021
  • Table 2 Sales of Headphones by Category: Value 2016-2021
  • Table 3 Sales of Headphones by Category: % Volume Growth 2016-2021
  • Table 4 Sales of Headphones by Category: % Value Growth 2016-2021
  • Table 5 NBO Company Shares of Headphones: % Volume 2017-2021
  • Table 6 LBN Brand Shares of Headphones: % Volume 2018-2021
  • Table 7 Distribution of Headphones by Channel: % Volume 2016-2021
  • Table 8 Forecast Sales of Headphones by Category: Volume 2021-2026
  • Table 9 Forecast Sales of Headphones by Category: Value 2021-2026
  • Table 10 Forecast Sales of Headphones by Category: % Volume Growth 2021-2026
  • Table 11 Forecast Sales of Headphones by Category: % Value Growth 2021-2026
CONSUMER ELECTRONICS IN SOUTH AFRICA

EXECUTIVE SUMMARY
  • Consumer electronics in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer electronics?
MARKET DATA
  • Table 12 Sales of Consumer Electronics by Category: Volume 2016-2021
  • Table 13 Sales of Consumer Electronics by Category: Value 2016-2021
  • Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  • Table 15 Sales of Consumer Electronics by Category: % Value Growth 2016-2021
  • Table 16 NBO Company Shares of Consumer Electronics: % Volume 2017-2021
  • Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2018-2021
  • Table 18 Distribution of Consumer Electronics by Channel: % Volume 2016-2021
  • Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2021-2026
  • Table 20 Forecast Sales of Consumer Electronics by Category: Value 2021-2026
  • Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2021-2026
  • Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2021-2026
DISCLAIMER

SOURCES
  • Summary 1 Research Sources
Note: Product cover images may vary from those shown
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