Premium Wiper Blades Drive the Aftermarket’s Growth Strategies With Beam Blades Emerging as the Industry Standard
The North American wiper blades aftermarket is experiencing a major shift in demand from conventional to beam and hybrid product types. This offers significant growth potential for suppliers that can properly position their products with distributors and consumers.
The total revenue of the wiper blades aftermarket is expected to rise from approximately $688.3 million in 2020 to an estimated $971.7 million in 2027. Growth rates will be significantly higher in beam and hybrid blades segments.
The new wiper blades automakers introduced over the last decade strongly affect the sales of products sold in the aftermarket, including replacement products. Wiper blade replacement remains one of the most underperformed vehicle maintenance services, suggesting a large, hidden, and unmet market need.
The publisher bases its analysis of the North American wiper blades aftermarket on extensive interviews with suppliers and distributors. In addition, primary research is combined with ongoing customer surveys and field research to validate findings and capture key market trends. Where applicable, the study makes comparisons to the publisher’s previous research on wiper blades to help identify recent trends.
This study presents the current market size for six product segments, namely conventional blades, beam blades, hybrid blades, rear blades, winter blades, and specialty blades. Unit shipment and revenue are presented and measured at the point when the product enters one of the tracked distribution channels, including auto parts retailers, mass merchants, warehouse distributors, dealers, and online sellers.
The study also estimates market shares for the top four wiper blades suppliers: Bosch Auto Parts, ITW Global Brands, First Brands Group, and Pylon Manufacturing.
The study has identified major growth opportunities and trends, including private labeling, brand licensing, direct importing, premium product specialization, and joint ventures establishment. The study’s base year is 2020, with historical data presented from 2017 to 2019 and forecasts covering 2021 to 2027. The geographic scope of the study comprises the United States and Canada, while the vehicle scope includes passenger cars and light trucks.
Key Issues Addressed
- What is the market size in terms of unit shipment and revenue? How much will the market grow over the forecast period?
- Which product segments will drive growth and offer new opportunities to suppliers?
- Which distribution channels account for the most sales? How will changing customer behavior affect the growth outlook of distributors?
- How is the pricing trend for wiper blades changing? What are the factors influencing pricing?
- Which suppliers are poised for market share growth in the next 5 to 7 years?
Table of Contents
- Why Is It Increasingly Difficult to Grow?
- The Strategic Imperative 8™
- The Impact of the Top Three Strategic Imperatives on the North American Wiper Blades Aftermarket Industry
- Growth Opportunities Fuel the Growth Pipeline Engine™
- Scope of Analysis
- Market Segmentation
- Key Competitors
- Key Growth Metrics
- Distribution Channels
- Growth Drivers for the Wiper Blades Aftermarket
- Growth Restraints for the Wiper Blades Aftermarket
- Forecast Assumptions
- Revenue and Unit Shipment Forecast
- Revenue Forecast by Product
- Revenue Forecast Analysis
- Unit Shipment Forecast by Product
- Pricing Trends and Forecast Analysis
- Competitive Environment
- Revenue Share
- Revenue Share Analysis
- Key Growth Metrics, Conventional Blades
- Revenue and Unit Shipment Forecast, Conventional Blades
- Forecast Analysis, Conventional Blades
- Key Growth Metrics, Beam Blades
- Revenue and Unit Shipment Forecast, Beam Blades
- Forecast Analysis, Beam Blades
- Key Growth Metrics, Hybrid Blades
- Revenue and Unit Shipment Forecast, Hybrid Blades
- Forecast Analysis, Hybrid Blades
- Key Growth Metrics, Rear Blades
- Revenue and Unit Shipment Forecast, Rear Blades
- Forecast Analysis, Rear Blades
- Key Growth Metrics, Winter Blades
- Revenue and Unit Shipment Forecast, Winter Blades
- Forecast Analysis, Winter Blades
- Key Growth Metrics, Specialty Blades
- Revenue and Unit Shipment Forecast, Specialty Blades
- Forecast Analysis, Specialty Blades
- Growth Opportunity 1 - Private Labeling for Market Share Growth
- Growth Opportunity 2 - Brand Licensing to Build Credibility With Customers
- Growth Opportunity 3 - Focus on Direct Import for Cost Advantages
- Growth Opportunity 4 - Premium Products Specialization to Enhance Profitability
- Growth Opportunity 5 - Establishing Joint Ventures to Support Low-cost Production
- Your Next Steps
- Why the Publisher, Why Now?
- List of Exhibits
- Legal Disclaimer
A selection of companies mentioned in this report includes:
- Bosch Auto Parts
- First Brands Group
- ITW Global Brands
- Pylon Manufacturing