Smartwatches are one of the most mature smart wearable devices. Over the years, smartwatches have evolved to focus on the role of biometrics in healthcare applications and have become an important gadget for remote health monitoring during the COVID-19 pandemic. As a result, the usability of smartwatches has increased significantly, thereby driving up its market growth. This report looks into the growth momentum of the smartwatch industry; finds out the development trends of smartwatches in healthcare applications while examining product strategies of leading brands, including Apple, Samsung, and Google.
List of Topics
- Development of the smartwatch market and includes global smartwatch shipment volume forecast for the period 2021-2025, touching on smartwatch market and brand positioning
- Trends in smartwatches used in healthcare applications from biometrics monitoring to specialized medical use, including five major functions of smartwatches in healthcare
- Product strategies of Apple, Samsung, and Google, touching on their major focus and next phase of development for smartwatches
Table of Contents
1. Smartwatch Market Analysis
1.1 Market Positioning: Targeting Healthcare/Sports/Children to Complement Services Provided by Smartphones
1.2 Global Shipments: 138.7 Million Units by 2025
1.2.1 Rising Health Awareness, Diversified Applications, and Declining Prices Drive Market Growth
1.3 Brands; Market Share: Apple as Market Leader and Unipolar Superpower in a Multipolar Market
2. Trends in Smartwatches for Healthcare Applications
2.1 From Biometrics Monitoring to Specialized Medical Use
2.1.1 Heart Rate and Blood Oxygen: Detects Blood Volume and Concentration Changes with PPG; Heart Rate Monitoring is Mature due to Early Adoption
2.1.2 Heart Rhythm: Collects ECG Signals and Draws ECGs Using Electric Shock Pads; Develops AI Capable of Interpreting Various Waveforms
2.1.3 Pulse/Blood Pressure: Estimated from ECG and PPG Signals; Some Smartwatches Have Been Certified as Medical Products
2.1.4 Stress and Sleep: Analyzes Activation of Nervous Systems via HRV; Leading Vendors Trying to Improve Accuracy by Detecting Sweat Secretion
2.1.5 Blood Glucose: Non-invasive Blood Glucose Measurement as Leading Smartwatch Vendors; Next Focus
2.1.6 Summary
3. Product Strategies of Three Leading Brands
3.1 Apple: Enhances Measurement Functions and Creates a Data-sharing Ecosystem to Increase User Loyalty
3.1.1 Next Phase: Blood Pressure Measurement and Longer Battery Life
3.1.2 Expands from Integration to Sharing of Health Data
3.2 Samsung: Develops Emerging Biometrics Applications and Increase Medical Use of Smartwatches
3.3 Google: Uses Smartwatches to Facilitate Medical Research and Aggressively Expands Wear OS Market Share
4. Perspective
List of Figures
Figure 1. Market Positioning of Smartwatches
Figure 2. Worldwide Smartphone Shipment Volume and Growth Rate
Figure 3. Smartwatch Brands; Market Share in 2021
Figure 4. Measurement of Heart Rate and Blood Oxygen Using PPG
Figure 5 Measurement of Heart Rhythm using ECG
Figure 6. Measurement of Pulse Wave and Blood Pressure
Figure 7. Stress Measurement via EDA and Stress Relief Application
Figure 8. Evolution of Biometrics Modules in Apple Watch
Figure 9. Apple Health
Figure 10. Evolution of Biometrics Applications of Samsung Smartwatches
Figure 11. Googles Wear OS Strategy
Samples
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Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Apple
- Cerner
- Dexcom
- Fitbit
- Garmin
- Oppo
- Pebble
- Puma
- Samsung
- Scripps
- Sony
- Stanford Medicine
- Suunto
- Vivify
Methodology
Primary research with a holistic, cross-domain approach
The exhaustive primary research methods are central to the value that the analyst delivers. A combination of questionnaires and on-site visits to the major manufacturers provides a first view of the latest data and trends. Information is subsequently validated by interviews with the manufacturers' suppliers and customers, covering a holistic industry value chain. This process is backed up by a cross-domain team-based approach, creating an interlaced network across numerous interrelated components and system-level devices to ensure statistical integrity and provide in-depth insight.
Complementing primary research is a running database and secondary research of industry and market information. Dedicated research into the macro-environmental trends shaping the ICT industry also allows the analyst to forecast future development trends and generate foresight perspectives. With more than 20 years of experience and endeavors in research, the methods and methodologies include:
Method
- Component supplier interviews
- System supplier interviews
- User interviews
- Channel interviews
- IPO interviews
- Focus groups
- Consumer surveys
- Production databases
- Financial data
- Custom databases
Methodology
- Technology forecasting and assessment
- Product assessment and selection
- Product life cycles
- Added value analysis
- Market trends
- Scenario analysis
- Competitor analysis
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