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India Microwave Oven, OTG & Toaster Market Outlook, 2026

  • ID: 5448456
  • Report
  • August 2021
  • Region: India
  • 103 Pages
  • Bonafide Research
OFF
until Dec 31st 2021

FEATURED COMPANIES

  • Bajaj Electricals Limited
  • Godrej Appliances
  • IFB Industries Limited
  • LG Electronics
  • Philips India Limited
  • TTK Prestige Limited
The recent report India Microwave Oven, OTG & Toaster Market Outlook, 2026, provides insights on the market, through market size by value & volume and market share by category, region, sales channel & company. The rising standard of living of customers, an increasing number of nuclear families, and surging demand for frozen and ready-to-eat food are some of the key factors driving the market growth. The incline in the living standards with surging demand for frozen or ready to cook food is the major reason for the growth in Microwave Oven, OTG, and Toaster Market in India. The market of Microwave ovens & OTG is expected to be growing at an anticipated CGAR of more than 10% by value. The increasing number of working women and the preoccupied schedules of people in urban cities are likely to fuel the demand for ovens. Factors like the rising population, increasing disposable income of consumers, and growing awareness about different cooking appliances, such as microwave ovens, grills, and barbeques, are projected to impact the market positively. The market is to grow to over 7.5 Million Units by the end of the forecasted period.

The demand for a microwave oven may gain strong support from the rising consumer spending on kitchen appliances. The adoption of kitchen and home appliances is forecast to witness robust growth, owing to the increasing rate of urbanization in the country and the increasing ability of the middle-class population’s affordability. Widely classified into the normal and pop-up toaster, the market is led by the normal toaster with more than 70% of the market share. However, the high power consumption is expected to be a major restraint for the growth of the microwave oven market, with many regions facing frequent power cuts. The rising trend of connectivity between home appliances and innovations, such as inverter-based microwave ovens, is to create new potential in the market.

The microwave oven, OTG & toaster market is expected to register notable growth in the near future, owing to a significant increase in disposable income and growing working-class segment in the country. The increasing propensity of consumers to spend on appliances that assist them in kitchen chores has generated an increasing demand for microwave ovens. The northern region dominates the market with a marginal share difference from the southern region. However, the prominent use of traditional cooking equipment in the Eastern regions of the country limits the growth of the market.

The need for energy-efficient kitchen appliances and the growing demand for smart appliances are factors that will drive the growth of the market. Classified into four major segments of- Up to 20L, 21-25L, 26-30L, and 31L & more, based on capacity the market is led by the 21-25L segment. High disposable income increases the spending capacity of consumers to spend more on technology-driven premium microwave ovens & OTG. Moreover, consumers opt for multipurpose and hassle-free appliances, which make their kitchen chores much easier, which in turn are driving the adoption of microwave ovens. Added with this, the increasing interest of people in baking is a major addition to the market growth.

Key Players mentioned in the report are:


Bajaj Electricals Limited, Godrej Appliances, IFB Industries Limited, LG Electronics, Maharaja Whiteline (Groupe SEB India Pvt. Ltd.), Panasonic India Private Limited, Philips India Limited, Preethi Kitchen Appliances Private Limited, Samsung India Electronics Private Limited, Stove Kraft Private Limited, TTK Prestige Limited, Whirlpool Of India Limited, Wonderchef Home Appliances Pvt. Limited

The report gives an in-depth understanding of induction cooktop and electric cooker market in India:

  • India Electric Kitchen Appliance Market Outlook
  • India Microwave Oven Market Size By Value & Forecast
  • India Microwave Oven Market Size By Volume & Forecast
  • India OTG Market Size By Value & Forecast
  • India OTG Market Size By Volume & Forecast
  • India Microwave Oven, OTG & Toasters Market Segmental Analysis: By Company, By Region, By City
  • India Toaster Market Size By Value & Forecast
  • India Toaster Market Size By Volume & Forecast
  • India Toaster Market Segmental Analysis: By Company
  • Product, Price and Variant Analysis of Microwave Oven, OTG & Toaster -The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology


The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of induction cooktop and electric cooker in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bajaj Electricals Limited
  • Godrej Appliances
  • IFB Industries Limited
  • LG Electronics
  • Philips India Limited
  • TTK Prestige Limited
1. Executive Summary

2. Report Methodology

3. India Demographics Insight

4. India Electric Kitchen Appliances Market Outlook
4.1. Market Size
4.1.1. By Value
4.1.2. By Volume
4.2. Market Share
4.2.1. By Company
4.2.2. By Product Type (Value & Volume)
4.2.3. By Sales Channel
4.2.4. By Region

5. India Microwave Oven & OTG Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share
5.2.1. By Brand
5.2.2. By Category (Value & Volume)
5.2.3. By Region
5.2.4. By Sales Channel
5.3. India Microwave Oven Market Share
5.4. India OTG Market Share
5.5. Product, Price & Variant Analysis

6. India Toaster Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Company
6.2.2. By Category (Value & Volume)
6.2.3. By Region
6.2.4. By Sales Channel
6.3. Product, Price & Variant Analysis

7. India Economic Snapshot

8. PEST Analysis

9. Policy & Regulatory Landscape

10. Channel Partner Analysis

11. Indian Kitchen Appliances Market Dynamics
11.1. Key Drivers
11.2. Key Challenges

12. Market Trends & Developments

13. Competitive Landscape
13.1. Porters Five Forces Analysis
13.2. Company Profile
13.2.1. Bajaj Electricals Limited
13.2.2. Godrej Appliances
13.2.3. IFB Industries Limited
13.2.4. LG Electronics
13.2.5. Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
13.2.6. Panasonic India Private limited
13.2.7. Philips India Limited
13.2.8. Preethi Kitchen Appliances Private Limited
13.2.9. Samsung India Electronics Private Limited
13.2.10. Stove Kraft Private Limited
13.2.11. TTK Prestige Limited
13.2.12. Whirlpool Of India Limited
13.2.13. Wonderchef Home Appliances Pvt. Limited

14. Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Bajaj Electricals Limited
  • Godrej Appliances
  • IFB Industries Limited
  • LG Electronics
  • Maharaja Whiteline (Groupe SEB India Pvt. Ltd.)
  • Panasonic India Private limited
  • Philips India Limited
  • Preethi Kitchen Appliances Private Limited
  • Samsung India Electronics Private Limited
  • Stove Kraft Private Limited
  • TTK Prestige Limited
  • Whirlpool Of India Limited
  • Wonderchef Home Appliances Pvt. Limited
Note: Product cover images may vary from those shown
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