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India Mixer, Juicer & Grinder Market Outlook, 2026

  • ID: 5448457
  • Report
  • August 2021
  • Region: India
  • 114 Pages
  • Bonafide Research
OFF
until Dec 31st 2021

FEATURED COMPANIES

  • Bajaj Electricals Limited
  • Havells India Limited
  • Philips India Limited
  • TTK Prestige Limited
The recent report India Mixer, Juicer & Grinder Market Outlook, 2026, provides insights on the market, through market size by value & volume and market share by category, region, sales channel & company.

India food preparation appliances consist of segments such as mixer grinders, juicer extractors, blenders, juicers, food processors, choppers, hand mixers, and others. Mixer grinder and juicer have a major volume share among food preparation appliances, whereas the juicer mixer grinder market is expected to increase during the forecast period. The mixer grinder segment is the most popular product in the country which is expected to incline to a value of INR 7500 Cr by the end of the forecasted period. Many years ago, Indian consumers were familiar with only mixer grinders, but other food preparation appliances like juice extractors and juicer mixer grinders are also gaining popularity and increasing their presence in the market. This is to aid the market to grow with an anticipated CAGR of 7.00%. There exists a tremendous possibility for the development of juice extractors in India as the ever-growing fitness and wellness trend among millennials demands the inclusion of fruit juice products in their diet. With lifestyle diseases and conditions like hypertension and diabetes experiencing an exponential rise in the country, more and more youngsters are opting for homemade options. Urban India is the key target market for the growth of juice extractors/juicers.

The adoption of a modern lifestyle and increasing brand consciousness among Indian consumers is now leading towards the rapid growth of the Juice Extractor/Juicer Market at 17% value CAGR in the forecasted period. Preethi, Bajaj, Philips, Maharaja, Butterfly, and Kenstar are some of the leading brands operating in the market. Segmented into three major divisions - Up to 549W, 550W to 749W, and 750W, and more, the market is dominated by the Up to 549W segment in both value and volume terms. Boomers are the generation with more disposable income and a desire to splurge or trade-up for more premium products, but the sheer size of the millennial generation and their fundamental need for the essentials, health consciousness, growing awareness regarding health, increasing fear of diseases are what moves the needle in juice extractor category. The increased consciousness in consumers mostly millennials about their health and well-being is a major incentive for them to increase their juice consumption.

The increased awareness coupled with innovations in product offerings is the major factors that will propel the growth for juice extractors during the forecast period. In developed regions, these products have sustained demand due to better awareness, while the penetration in emerging regions is gradually increasing on account of factors such as increased disposable income, better living standards, and awareness about health. North and south India leads the market with more than 30% of the market each. With an increase in disposable income, the other regions are also likely to gain more market growth in the coming period. Bangalore, Chennai, Hyderabad are the leading cities in the southern region whereas other cities like Mumbai, Delhi, and Kolkata are also fast catching up the market.

Millennials are increasingly demanding juice extractors which have resulted in high sales. While the older generations are the core customer, making up less in juice extractor sales, millennials were the only generational segment with a sales increase compared to previous years. Moreover, the influx of small and independent food enterprises is also a key driver that is expected to bolster market growth during the forecast period.

The report gives an in-depth understanding of mixer, juicer & grinder market in India:

  • India Food Preparation Appliance Market Outlook
  • India Mixer, Juicer & Grinder Market Outlook
  • India Mixer, Juicer & Grinder Market Size By Value & Forecast
  • India Mixer, Juicer & Grinder Market Size By Volume & Forecast
  • India Mixer, Juicer & Grinder Market Segmental Analysis: By Product Type
  • India Mixer Grinder Market Size By Value & Forecast
  • India Mixer Grinder Market Size By Volume & Forecast
  • India Mixer Grinder Market Segmental Analysis: By Brand, By Region, By City, By Category
  • India Juice Extractor Market Size By Value & Forecast
  • India Juice Extractor Market Size By Volume & Forecast
  • India Juice Extractor Market Segmental Analysis: By Region
  • India Juicer Mixer Grinder Market Size By Value & Forecast
  • India Juicer Mixer Grinder Market Size By Volume & Forecast
  • Product, Price and Variant Analysis of Mixer Grinder, Juice Extractor and Juicer Mixer Grinder
  • The key vendors in this market space
  • Competitive Landscape & Strategic Recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Report Methodology


The information contained in this report is based upon both primary and secondary research. Primary research included interviews with various channel partners of mixer, juicer & grinders in India. Secondary research included an exhaustive search of relevant publications like company annual reports, financial reports and proprietary databases.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bajaj Electricals Limited
  • Havells India Limited
  • Philips India Limited
  • TTK Prestige Limited
1. Executive Summary

2. Report Methodology

3. India Demographics Insight

4. India Electric Kitchen Appliances Market Outlook
4.1. Market Size
4.1.1. By Value
4.1.2. By Volume
4.2. Market Share
4.2.1. By Company
4.2.2. By Product Type (Value & Volume)
4.2.3. By Sales Channel
4.2.4. By Region

5. India Mixer Grinder Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share
5.2.1. By Category (Value & Volume)
5.2.2. By Brand
5.2.3. By Region
5.2.4. By Sales Channel
5.3. Product, Price & Variant Analysis

6. India Juice Extractor/ Juicer Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Region
6.2.2. By Sales Channel
6.3. Product, Price & Variant Analysis

7. India Juicer Mixer Grinder Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Region
7.2.2. By Sales Channel
7.3. Product, Price & Variant Analysis

8. India Economic Snapshot

9. PEST Analysis

10. Policy & Regulatory Landscape

11. Trade Dynamics
11.1. Import
11.2. Export

12. Channel Partner Analysis

13. Indian Kitchen Appliances Market Dynamics
13.1. Key Drivers
13.2. Key Challenges

14. Market Trends & Developments
15.1. Porters Five Forces Analysis
15.2. Company Profile
15.2.1. Bajaj Electricals Limited
15.2.2. Butterfly Gandhimathi Appliances Limited
15.2.3. Crompton Greaves Consumer Electronic Limited
15.2.4. Groupe SEB India Private Limited
15.2.5. Havells India Limited
15.2.6. Indian Fine Blanks Limited
15.2.7. LG Electronics India Private Limited
15.2.8. Panasonic India Private limited
15.2.9. Philips India Limited
15.2.10. Preethi Kitchen Appliances Private Limited
15.2.11. Samsung India Electronics Private Limited
15.2.12. Stove Kraft Private Limited
15.2.13. TTK Prestige Limited
15.2.14. V-Guard Industries Limited
15.2.15. Whirlpool Of India Limited
16. Strategic Recommendations
17. Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Bajaj Electricals Limited
  • Butterfly Gandhimathi Appliances Limited
  • Crompton Greaves Consumer Electronic Limited
  • Groupe SEB India Private Limited
  • Havells India Limited
  • Indian Fine Blanks Limited
  • LG Electronics India Private Limited
  • Panasonic India Private limited
  • Philips India Limited
  • Preethi Kitchen Appliances Private Limited
  • Samsung India Electronics Private Limited
  • Stove Kraft Private Limited
  • TTK Prestige Limited
  • V-Guard Industries Limited
  • Whirlpool Of India Limited
Note: Product cover images may vary from those shown
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