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India Electric Kitchen Appliances Market Outlook, 2026

  • ID: 5448458
  • Report
  • August 2021
  • Region: India
  • 179 Pages
  • Bonafide Research
OFF
until Dec 31st 2021

FEATURED COMPANIES

  • Bajaj Electricals Limited
  • Havells India Limited
  • Philips India Limited
  • TTK Prestige Limited
Electric kitchen appliances have become an essential part of modern life. Today, the market is replete with a range of appliances designed to suit various requirements of consumers across the country for the preparation of homemade food. Key factors driving growth in the market include increasing numbers of working women, rapid urbanization, a growing number of households, a rise in dual-income nuclear families, improving standards of living, rising disposable income, and higher per-capita spends on lifestyle stuff. According to this report “India Electric Kitchen Appliances Market Outlook, 2026”, electric kitchen appliances market volumes are expected to grow at a CAGR of around 11-12% over years 2021 to 2026.

This report gives an in-depth analysis of the electric kitchen appliances industry in India. Major electric kitchen appliances in the industry consist of mixer grinders, Juice extractors, Juicer mixer grinders, food processors, Food blenders, choppers, hand mixers, induction cooktops, electric cookers, microwave ovens & OTG, toasters and sandwich makers, coffee makers, and Electric Kettle. Other appliances are tea maker, griller, tandoor, steamers, fryers, roti, and bread maker which are very small categories in the Indian market. The demand for electric kitchen appliances in the country is expected to boost on account of an escalating base of the middle class and affluent Indian consumers, improving consumer lifestyle, and increasing working population. According to research the North region is leading by volume 31.43% share of total electric kitchen appliances in India and is expected to continue to be in the top position. In all appliances by volume, the Electric Kitchen market is growing with the highest CAGR of 20.87% in the forecasted period and will achieve more than 9 million units sales in the year 2025-26. The unpenetrated East region is growing with the highest CAGR among all the regions.

All leading players in this industry are constantly focusing on offering high-quality and advanced autonomous features by integration of sensors and intelligent electronic controls in kitchen appliances at the lowest possible prices. Companies are also working towards maintaining a balance between product quality and price in order to cater to the increasing smart appliances demand among the working population base. Consumer trends such as upgrading existing equipment due to health concerns have spurred product innovation initiatives. Eclectic kitchen appliances are available in all price range from a thousand to lakh rupees. Leading five companies in electric kitchen appliances are having more than 45% of the total market share. Bajaj Electricals, Samsung, TTK Prestige, Stove Kraft Limited, and Preethi Kitchen Appliances are the leading in the Indian market followed by Butterfly Gandhimathi Appliances Limited, Havells, Philips, V-Guard Industries, CG Consumer Electricals Limited, Panasonic, LG Electronics, Indian Fine Blanks Ltd. and Groupe SEB India Pvt. Ltd. Whirlpool is providing the premium range products of each type of the products.

Microwave oven, Mixer grinder, and induction cooktop are the leading product types in the industry. Whereas other appliances like juice extractors/juicers and electric cookers are expected to have tremendous growth during the forecast period due to the ever-growing fitness and wellness trend. Demands of fruit juice products in people’s diets will continue to drive the juice extractor market in the future. On the other hand, products like blenders, coffee makers, choppers, and hand mixers are yet to catch a healthy growth rate in the Indian market. Urban India is a major focus marketplace for electric kitchen appliances. Retail chains are the key contributors in increasing the consciousness levels regarding products among Indian consumers. Easy availability of a variety of products under one roof provided by big retail players such as Big Bazaar, Reliance Digital, Croma, etc., is contributing towards demand for electric kitchen appliances. Online retailing is also increasing the adoption of electric appliances; however, its existence is only limited to urban areas of the country.

Considered in the report:

  • Historic data: From years 2015-16 to 2020-21
  • Base year: 2020-21
  • Forecasted data: From years 2021-22 to 2025-26
  • Geography: Indian region segmented into North, West, South, and East
  • Market Size: By Value and Volume
  • Market Share: By companies, By Category, By Region, By Sales Channel

The aspects covered in the “India Electric Kitchen Appliances Market Outlook, 2026” report are:

  • Indian Demographic Insight
  • Indian kitchen appliances Market Size by value and volume
  • Indian kitchen appliances Market Share by Company, Product Type, Sales Channel and region
  • By product market size in value and volume
  • By product market share and product-price variants
  • Indian Economic Snapshot, PEST analysis, Policy, and regulatory landscape
  • Trade dynamics, Market dynamics, Key Trends
  • Competitive analysis, Company profile & products-price details
  • Strategic recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Bajaj Electricals Limited
  • Havells India Limited
  • Philips India Limited
  • TTK Prestige Limited
1. Executive Summary

2. Report Methodology

3. India Demographics Insight

4. India Electric Kitchen Appliances Market Outlook
4.1. Market Size
4.1.1. By Value
4.1.2. By Volume
4.2. Market Share
4.2.1. By Company
4.2.2. By Product Type (Value & Volume)
4.2.3. By Sales Channel
4.2.4. By Region

5. India Mixer Grinder Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share
5.2.1. By Category (Value & Volume)
5.2.2. By Brand
5.2.3. By Region
5.2.4. By Sales Channel
5.3. Product, Price & Variant Analysis

6. India Juice Extractor/ Juicer Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Region
6.2.2. By Sales Channel
6.3. Product, Price & Variant Analysis

7. India Juicer Mixer Grinder Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Region
7.2.2. By Sales Channel
7.3. Product, Price & Variant Analysis

8. India Food Processor Market Outlook
8.1. Market Size
8.1.1. By Value
8.1.2. By Volume
8.2. Product, Price & Variant Analysis

9. India Food Blender Market Outlook
9.1. Market Size
9.1.1. By Value
9.1.2. By Volume
9.2. Product, Price & Variant Analysis

10. India Electric Chopper Market Outlook
10.1. Market Size
10.1.1. By Value
10.1.2. By Volume
10.2. Product, Price & Variant Analysis

11. India Hand Mixer Market Outlook
11.1. Market Size
11.1.1. By Value
11.1.2. By Volume
11.2. Product, Price & Variant Analysis

12. India Induction Cooktop Market Outlook
12.1. Market Size
12.1.1. By Value
12.1.2. By Volume
12.2. Market Share
12.2.1. By Company
12.2.2. By Category (Value & Volume)
12.2.3. By Region
12.2.4. By Sales Channel
12.3. Product, Price & Variant Analysis

13. India Electric Cooker Market Outlook
13.1. Market Size
13.1.1. By Value
13.1.2. By Volume
13.2. Market Share
13.2.1. By Company
13.2.2. By Category
13.2.3. By Region
13.2.4. By Sales Channel
13.3. Product, Price & Variant Analysis

14. India Microwave Oven & OTG Market Outlook
14.1. Market Size
14.1.1. By Value
14.1.2. By Volume
14.2. Market Share
14.2.1. By Brand
14.2.2. By Category (Value & Volume)
14.2.3. By Region
14.2.4. By Sales Channel
14.3. India Microwave Oven Market Share
14.4. India OTG Market Share
14.5. Product, Price & Variant Analysis

15. India Toaster Market Outlook
15.1. Market Size
15.1.1. By Value
15.1.2. By Volume
15.2. Market Share
15.2.1. By Company
15.2.2. By Category (Value & Volume)
15.2.3. By Region
15.2.4. By Sales Channel
15.3. Product, Price & Variant Analysis

16. India Coffee Maker Outlook
16.1. Market Size
16.1.1. By Value
16.1.2. By Volume
16.2. Market Share
16.2.1. By Region
16.2.2. By Sales Channel
16.3. Product, Price & Variant Analysis

17. India Electric Kettle Outlook
17.1. Market Size
17.1.1. By Value
17.1.2. By Volume
17.2. Market Share
17.2.1. By Region
17.2.2. By Sales Channel
17.3. Product, Price & Variant Analysis

18. India Economic Snapshot

19. PEST Analysis

20. Policy & Regulatory Landscape

21. Trade Dynamics
21.1. Import
21.2. Export

22. Channel Partner Analysis

23. Indian Kitchen Appliances Market Dynamics
23.1. Key Drivers
23.2. Key Challenges

24. Market Trends & Developments

25. Competitive Landscape
25.1. Porters Five Forces Analysis
25.2. Company Profile
25.2.1. Bajaj Electricals Limited
25.2.2. Butterfly Gandhimathi Appliances Limited
25.2.3. Crompton Greaves Consumer Electronic Limited
25.2.4. Groupe SEB India Private Limited
25.2.5. Havells India Limited
25.2.6. Indian Fine Blanks Limited
25.2.7. LG Electronics India Private Limited
25.2.8. Panasonic India Private limited
25.2.9. Philips India Limited
25.2.10. Preethi Kitchen Appliances Private Limited
25.2.11. Samsung India Electronics Private Limited
25.2.12. Stove Kraft Private Limited
25.2.13. TTK Prestige Limited
25.2.14. V-Guard Industries Limited
25.2.15. Whirlpool Of India Limited

26. Strategic Recommendations

27. Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Bajaj Electricals Limited
  • Butterfly Gandhimathi Appliances Limited
  • Crompton Greaves Consumer Electronic Limited
  • Groupe SEB India Private Limited
  • Havells India Limited
  • Indian Fine Blanks Limited
  • LG Electronics India Private Limited
  • Panasonic India Private limited
  • Philips India Limited
  • Preethi Kitchen Appliances Private Limited
  • Samsung India Electronics Private Limited
  • Stove Kraft Private Limited
  • TTK Prestige Limited
  • V-Guard Industries Limited
  • Whirlpool Of India Limited
Note: Product cover images may vary from those shown
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