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India Electric Kitchen Appliances Market Outlook, 2027-28

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    Report

  • 179 Pages
  • November 2022
  • Region: India
  • Bonafide Research
  • ID: 5448458
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Electric kitchen appliances have become an essential part of modern life. Today, the market is replete with a range of appliances designed to suit various requirements of consumers across the country for the preparation of homemade food. Key factors driving growth in the market include increasing numbers of working women, rapid urbanization, a growing number of households, a rise in dual-income nuclear families, improving standards of living, rising disposable income, and higher per-capita spends on lifestyle stuff. According to the report India Electric Kitchen Appliances Market Outlook, 2027-28F”, electric kitchen appliances market volumes are expected to grow at a CAGR of around 11-12% over years 2016-17 to 2027-28F.

This report gives an in-depth analysis of the electric kitchen appliances industry in India. Major electric kitchen appliances in the industry consist of mixer grinders, Juice extractors, Juicer mixer grinders, food processors, Food blenders, choppers, hand mixers,

induction cooktops, electric cookers, microwave ovens & OTG, toasters and sandwich makers, coffee makers, and Electric Kettle. Other appliances are tea maker, griller, tandoor, steamers, fryers, roti, and bread maker which are very small categories in the Indian market. The demand for electric kitchen appliances in the country is expected to boost on account of an escalating base of the middle class and affluent Indian consumers, improving consumer lifestyle, and increasing working population. According to research the North region is leading by volume 31.43% share of total electric kitchen appliances in India and is expected to continue to be in the top position. In all appliances by volume, the Electric Kitchen market is growing with the highest CAGR of 20.87% in the forecasted period and will achieve more than 9 million units sales in the year 2027-28. The unpenetrated East region is growing with the highest CAGR among all the regions.

All leading players in this industry are constantly focusing on offering high-quality and advanced autonomous features by integration of sensors and intelligent electronic controls in kitchen appliances at the lowest possible prices. Companies are also working towards maintaining a balance between product quality and price in order to cater to the increasing smart appliances demand among the working population base. Consumer trends such as upgrading existing equipment due to health concerns have spurred product innovation initiatives. Eclectic kitchen appliances are available in all price range from a thousand to lakh rupees. Leading five companies in electric kitchen appliances are having more than 45% of the total market share. Bajaj Electricals, Samsung, TTK Prestige, Stove Kraft Limited, and Preethi Kitchen Appliances are the leading in the Indian market followed by Butterfly Gandhimathi Appliances Limited, Havells, Philips, V-Guard Industries, CG Consumer Electricals Limited, Panasonic, LG Electronics, Indian Fine Blanks Ltd. and Groupe SEB India Pvt. Ltd. Whirlpool is providing the premium range products of each type of the products.

Microwave oven, Mixer grinder, and induction cooktop are the leading product types in the industry. Whereas other appliances like juice extractors/juicers and electric cookers are expected to have tremendous growth during the forecast period due to the ever-growing fitness and wellness trend. Demands of fruit juice products in people’s diets will continue to drive the juice extractor market in the future. On the other hand, products like blenders, coffee makers, choppers, and hand mixers are yet to catch a healthy growth rate in the Indian market. Urban India is a major focus marketplace for electric kitchen appliances. Retail chains are the key contributors in increasing the consciousness levels regarding products among Indian consumers. Easy availability of a variety of products under one roof provided by big retail players such as Big Bazaar, Reliance Digital, Croma, etc., is contributing towards demand for electric kitchen appliances. Online retailing is also increasing the adoption of electric appliances; however, its existence is only limited to urban areas of the country.

Consider in the report:

  • Historic data: From years 2016-17 to 2021-22
  • Base year: 2021-22
  • Forecasted data: From years 2021-22 to 2027-28F
  • Geography: Indian region segmented into North, West, South, and East
  • Market Size: By Value and Volume
  • Market Share: By companies, By Category, By Region, By Sales Channel

The aspects covered in the India Electric Kitchen Appliances Market Outlook, 2027-28F” report are:

  • Indian Demographic Insight
  • Indian kitchen appliances Market Size by value and volume
  • Indian kitchen appliances Market Share by Company, Product Type, Sales Channel and region
  • By product market size in value and volume
  • By product market share and product-price variants
  • Indian Economic Snapshot, PEST analysis, Policy, and regulatory landscape
  • Trade dynamics, Market dynamics, Key Trends
  • Competitive analysis, Company profile & products-price details
  • Strategic recommendations
This report can be useful to Industry consultants, manufacturers and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Market Structure
2.1. Market Considerate
2.2. Assumptions
2.3. Limitations
2.4. Abbreviations
2.5. Sources
2.6. Definitions
2.7. India Macro Economic Indicators
2.8. Demographics Insight
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. India Electric Kitchen Appliances Market Outlook
4.1. Market Size
4.1.1. By Value
4.1.2. By Volume
4.2. Market Share
4.2.1. By Company
4.2.2. By Product Type (Value & Volume)
4.2.3. By Sales Channel
4.2.4. By Region
5. India Mixer Grinder Market Outlook
5.1. Market Size
5.1.1. By Value
5.1.2. By Volume
5.2. Market Share
5.2.1. By Category (Value & Volume)
5.2.2. By Brand
5.2.3. By Region
5.2.4. By Sales Channel
5.3. Product, Price & Variant Analysis
6. India Juice Extractor/ Juicer Market Outlook
6.1. Market Size
6.1.1. By Value
6.1.2. By Volume
6.2. Market Share
6.2.1. By Region
6.2.2. By Sales Channel
6.3. Product, Price & Variant Analysis
7. India Juicer Mixer Grinder Market Outlook
7.1. Market Size
7.1.1. By Value
7.1.2. By Volume
7.2. Market Share
7.2.1. By Region
7.2.2. By Sales Channel
7.3. Product, Price & Variant Analysis
8. India Food Processor Market Outlook
8.1. Market Size
8.1.1. By Value
8.1.2. By Volume
8.2. Product, Price & Variant Analysis
9. India Food Blender Market Outlook
9.1. Market Size
9.1.1. By Value
9.1.2. By Volume
9.2. Product, Price & Variant Analysis
10. India Electric Chopper Market Outlook
10.1. Market Size
10.1.1. By Value
10.1.2. By Volume
10.2. Product, Price & Variant Analysis
11. India Hand Mixer Market Outlook
11.1. Market Size
11.1.1. By Value
11.1.2. By Volume
11.2. Product, Price & Variant Analysis
12. India Induction Cooktop Market Outlook
12.1. Market Size
12.1.1. By Value
12.1.2. By Volume
12.2. Market Share
12.2.1. By Company
12.2.2. By Category (Value & Volume)
12.2.3. By Region
12.2.4. By Sales Channel
12.3. Product, Price & Variant Analysis
13. India Electric Cooker Market Outlook
13.1. Market Size
13.1.1. By Value
13.1.2. By Volume
13.2. Market Share
13.2.1. By Company
13.2.2. By Category
13.2.3. By Region
13.2.4. By Sales Channel
13.3. Product, Price & Variant Analysis
14. India Microwave Oven & OTG Market Outlook
14.1. Market Size
14.1.1. By Value
14.1.2. By Volume
14.2. Market Share
14.2.1. By Brand
14.2.2. By Category (Value & Volume)
14.2.3. By Region
14.2.4. By Sales Channel
14.3. India Microwave Oven Market Share
14.4. India OTG Market Share
14.5. Product, Price & Variant Analysis
15. India Toaster Market Outlook
15.1. Market Size
15.1.1. By Value
15.1.2. By Volume
15.2. Market Share
15.2.1. By Company
15.2.2. By Category (Value & Volume)
15.2.3. By Region
15.2.4. By Sales Channel
15.3. Product, Price & Variant Analysis
16. India Coffee Maker Outlook
16.1. Market Size
16.1.1. By Value
16.1.2. By Volume
16.2. Market Share
16.2.1. By Region
16.2.2. By Sales Channel
16.3. Product, Price & Variant Analysis
17. India Electric Kettle Outlook
17.1. Market Size
17.1.1. By Value
17.1.2. By Volume
17.2. Market Share
17.2.1. By Region
17.2.2. By Sales Channel
17.3. Product, Price & Variant Analysis
18. PEST Analysis19. Policy & Regulatory Landscape
20. Trade Dynamics
20.1. Import
20.2. Export
21. Channel Partner Analysis
22. Indian Kitchen Appliances Market Dynamics
22.1. Key Drivers
22.2. Key Challenges
23. Market Trends & Developments
24. Competitive Landscape
24.1. Porters Five Forces Analysis
24.2. Company Profile
24.2.1. Bajaj Electricals Limited
24.2.2. Butterfly Gandhimathi Appliances Limited
24.2.3. Crompton Greaves Consumer Electronic Limited
24.2.4. Groupe SEB India Private Limited
24.2.5. Havells India Limited
24.2.6. Indian Fine Blanks Limited
24.2.7. LG Electronics India Private Limited
24.2.8. Mittal Electronics (Sujata)
24.2.9. Panasonic India Private limited
24.2.10. Philips India Limited
25. Strategic Recommendations26. Disclaimer
List of Figures
Figure 1: India Population 2016-17 & 2021-22 (In Crore)
Figure 2: India Population Age Structure (2016-17 & 2021-22)
Figure 3: India Urban VS Rural (Crore)
Figure 4: India Electric Kitchen Appliances Market Size - By Value 2016-17 To 2027-28F (INR Crore)
Figure 5: India Electric Kitchen Appliances Market Size - By Volume 2016-17 To 2027-28F (In Million Units)
Figure 6: India Electric Kitchen Appliances Market Share - By Sales Channel By Volume In 2021-22 And 2027-28F
Figure 7: India Mixer Grinder Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 8: India Mixer Grinder Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 9: India Mixer Grinder Market Share - By Category By Value In 2021-22 And 2021-22
Figure 10: India Mixer Grinder Market Share - By Category By Volume In 2021-22 And 2021-22
Figure 11: India Mixer Grinder Market Share - By Brand By Volume In 2016-17 To 2021-22
Figure 12: India Mixer Grinder Market Share By Sales Channel - By Volume In 2021-22 And 2021-22
Figure 13: India Juice Extractor/ Juicer Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 14: India Juice Extractor/ Juicer Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 15: India Juice Extractor/ Juicer Share By Sales Channel - By Volume In 2021-22 And 2021-22
Figure 16: India Juicer Mixer Grinder Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 17: India Juicer Mixer Grinder Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 18: India Juicer Mixer Grinder Market Share By Sales Channel - By Volume In 2021-22 And 2021-22
Figure 19: India Food Processor Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 20: India Food Processor Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 21: India Food Blender Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 22: India Food Blender Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 23: India Electric Chopper Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 24: India Electric Chopper Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 25: India Hand Mixer Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 26: India Hand Mixer Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 27: India Induction Cooktop Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 28: India Induction Cooktop Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 29: India Induction Cooktop Market Share - By Company By Volume In 2016-17 To 2027-28F
Figure 30: India Induction Cooktop Market Share - By Category By Value In 2016-17 To 2027-28F
Figure 31: India Induction Cooktop Market Share - By Category By Volume In 2016-17 To 2027-28F
Figure 32: India Induction Cooktop Market Share By Sales Channel - By Volume In 2016-17 To 2027-28F Figure 33: India Electric Cooker Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 34: India Electric Cooker Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 35: India Electric Cooker Market Share - By Company By Volume In 2016-17 To 2027-28F
Figure 36: India Electric Cooker Market Share - By Category By Volume In 2016-17 To 2027-28F
Figure 37: India Electric Cooker Market Share By Sales Channel - By Volume In 2016-17 To 2027-28F
Figure 38: India Microwave Oven & OTG Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 39: India Microwave Oven & OTG Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 40: India Microwave Oven & OTG Market Share - By Brand By Volume In 2016-17 To 2027-28F
Figure 41: India Microwave Oven & OTG Market Share - By Category By Value In 2016-17 To 2027-28F Figure 42: India Microwave Oven & OTG Market Share - By Category By Volume In 2016-17 To 2027-28F Figure 43: India Microwave Oven & OTG Market Share By Sales Channel - By Volume 2016-17 To 2027-28F
Figure 44: India Microwave Oven Market Share - By Category By Volume In 2016-17 To 2027-28F
Figure 45: India OTG Market Share - By Category By Volume In 2016-17 To 2027-28F
Figure 46: India Toaster Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 47: India Toaster Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 48: India Toaster Market Share - By Company By Volume In 2016-17 To 2027-28F
Figure 49: India Toaster Market Share - By Category By Value In 2016-17 To 2027-28F
Figure 50: India Toaster Market Share - By Category By Volume In 2016-17 To 2027-28F
Figure 51: India Toaster Market Share By Sales Channel - By Volume In 2016-17 To 2027-28F
Figure 52: India Coffee Maker Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 53: India Coffee Maker Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 54: India Coffee Maker Market Share By Sales Channel - By Volume In 2016-17 To 2027-28F
Figure 55: India Electric Kettle Market Size - By Value From 2016-17 To 2027-28F (INR Crore)
Figure 56: India Electric Kettle Market Size - By Volume From 2016-17 To 2027-28F (In Million Units)
Figure 57: India Electric Kettle Market Share By Sales Channel - By Volume In 2016-17 To 2027-28F
List of Tables
Table 1: India Tier-Wise Classification Of Cities
Table 2: India Region-Wise Classification Of Cities
Table 3: India Electric Kitchen Appliances Market Share - By Companies By Value In 2016-17 To 2021-22
Table 4: India Electric Kitchen Appliances Market Share - By Product Type By Value In 2016-17, 2021-22 And 2027-28F
Table 5: India Electric Kitchen Appliances Market Share - By Product Type By Volume In 2016-17, 2021-22 And 2027-28F
Table 6: India Electric Kitchen Appliances Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 7: India Mixer Grinder Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 8: Pricing Analysis Of Mixer Grinder Brands Available In India
Table 9: India Juice Extractor/ Juicer Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 10: Pricing Analysis Of Juice Extractor/ Juicer Brands Available In India
Table 11: India Juicer Mixer Grinder Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 12: Pricing Analysis Of Juicer Mixer Grinder Brands Available In India
Table 13: Pricing Analysis Of Food Processor Brands Available In India
Table 14: Pricing Analysis Of Food Blender Brands Available In India
Table 15: Pricing Analysis Of Electric Chopper Brands Available In India
Table 16: Pricing Analysis Of Hand Mixer Brands Available In India
Table 17: India Induction Cooktop Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 18: Pricing Analysis Of Induction Cooktop Brands Available In India
Table 19: India Electric Cooker Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 20: Pricing Analysis Of Electric Cooker Brands Available In India
Table 21: India Microwave Oven & Otg Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 22: Pricing Analysis Of Microwave Oven & OTG Brands Available In India
Table 23: India Toaster Market Share - By Region By Volume In 2016-17, 2021-22 and 2027-28F
Table 24: Pricing Analysis Of Toaster Brands Available In India
Table 25: India Coffee Maker Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 26: Pricing Analysis Of Coffee Maker Brands Available In India
Table 27: India Electric Kettle Market Share - By Region By Volume In 2016-17, 2021-22 And 2027-28F
Table 28: Pricing Analysis Of Electric Kettle Brands Available In India
Table 29: HS Code For Electric Kitchen Appliances
Table 30: Import Duty Structure For Electric Kitchen Appliances In 2021-22
Table 31: Import Of Electric Kitchen Appliance In India - Value & Volume From 2016-17 To 2021-22
Table 32: Import of Electric Kitchen Appliances in India - By Country By Volume Share In 2021-22(Qty in thousand)
Table 33: Export Of Electric Kitchen Appliance In India - Value & Volume From 2016-17 To 2021-22
Table 34: Export of Electric Kitchen Appliances in India - By Country By Volume Share In 2021-22(Qty in thousand)
Table 35: Product Portfolio Of Bajaj Electricals Limited
Table 36: Key Facts Of Bajaj Electricals Limited
Table 37: Product Portfolio Of Butterfly Gandhimathi Appliances Limited
Table 38: Key Facts Of Butterfly Gandhimathi Appliances Limited
Table 39: Product Portfolio Of Crompton Greaves Consumer Electronic Limited
Table 40: Key Facts Of Crompton Greaves Consumer Electronic Limited
Table 41: Product Portfolio Of Groupe SEB India Private Limited
Table 42: Key Facts Of Groupe SEB India Private Limited
Table 43: Product Portfolio Of Havells India Limited
Table 44: Key Facts Of Havells India Limited
Table 45: Product Portfolio Of Indian Fine Blanks Limited
Table 46: Key Facts Of Indian Fine Blanks Limited
Table 47: Product Portfolio Of LG Electronics India Private Limited
Table 48: Key Facts Of LG Electronics India Private Limited
Table 49: Product Portfolio Of Mittal Electronics (Sujata)
Table 50: Key Facts Of Mittal Electronics (Sujata)
Table 51: Product Portfolio Of Panasonic India Private limited
Table 52: Key Facts Of Panasonic India Private limited
Table 53: Product Portfolio Of Philips India Limited
Table 54: Key Facts Of Philips India Limited
Table 55: Product Portfolio Of Preethi Kitchen Appliances Private Limited
Table 56: Key Facts Of Preethi Kitchen Appliances Private Limited
Table 57: Product Portfolio Of Samsung India Electronics Private Limited
Table 58: Key Facts Of Samsung India Electronics Private Limited
Table 59: Product Portfolio Of Stove Kraft Private Limited
Table 60: Key Facts Of Stove Kraft Private Limited
Table 61: Product Portfolio Of TTK Prestige Limited
Table 62: Key Facts Of TTK Prestige Limited
Table 63: Product Portfolio Of V-Guard Industries Limited
Table 64: Key Facts Of V-Guard Industries Limited
Table 65: Product Portfolio Of Whirlpool Of India Limited
Table 66: Key Facts Of Whirlpool Of India Limited

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Bajaj Electricals Limited
  • Butterfly Gandhimathi Appliances Limited
  • Crompton Greaves Consumer Electronic Limited
  • Groupe SEB India Private Limited
  • Havells India Limited
  • Indian Fine Blanks Limited
  • LG Electronics India Private Limited
  • Panasonic India Private limited
  • Philips India Limited
  • Preethi Kitchen Appliances Private Limited
  • Samsung India Electronics Private Limited
  • Stove Kraft Private Limited
  • TTK Prestige Limited
  • V-Guard Industries Limited
  • Whirlpool Of India Limited