Hong Kong Retail Banking - Competitor Benchmarking 2021

Despite the impact of COVID-19, banks in Hong Kong remain well capitalized and ready to support recovery going forward. All incumbents increased their total divisional assets (TDA) in 2020. Although the threat of a long-term low-rate environment persists, profitability is unlikely to be affected as banks focus on controlling costs and non-interest income. As net interest margins across the banking sector compress due to the need for ultra-low interest rates, the importance of non-price factors has become significantly more important in the banking space.

This report - which is part of a series of Hong Kong content including market analysis and consumer profiles - looks at market performance, retention risk, and current account market share. It ranks Hong Kong’s top banks across a range of criteria, from digital adoption and user experience to rewards and money management tools.

Scope

• Use of digital channels peaked in 2020. However, reversion to pre-pandemic habits appears to be underway. Standard Chartered, HSBC, Hang Seng Bank, and Bank of China are all experiencing greater branch usage in 2021 than in 2020.
• 38% of Citibank customers have joined within the last five years, suggesting its customer acquisition efforts have been successful.
• HSBC leads the way in terms of cross-selling, with 20% of its customers holding three products with the bank. Challengers ZA Bank and Mox Bank struggle in this regard due to a lack of services.

Reasons to Buy

• Discover which banks in Hong Kong are performing best.
• Learn which banks are under threat and are perceived as behind the curve by customers.
• Understand the Hong Kong retail banking landscape and how it may develop based on key performance indicators.