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Digital Experience Platform Market Size, Share & Trends Analysis Report By Component (Platform, Services), By Deployment (On-premise, Cloud), By Application, By End Use, By Region, And Segment Forecasts, 2021 - 2028

  • ID: 5450195
  • Report
  • September 2021
  • Region: Global
  • 110 Pages
  • Grand View Research

FEATURED COMPANIES

  • Acquia Inc.
  • ADOBE INC.
  • Liferay, Inc.
  • Microsoft Corporation
  • Open Text Corporation
  • Oracle Corporation
The global digital experience platform market size is estimated to reach USD 22.94 billion by 2028, expanding at a CAGR of 12.3% from 2021 to 2028, according to a new report by the publisher The increasing implementation of advanced technologies such as machine learning, artificial intelligence, cloud computing, and data analytics across organizations is expected to drive market growth over the forecast period. Furthermore, the increasing adoption of digital platforms by large multi-national companies and Small and Medium Enterprises (SMEs) as the key channel for customer service and engagement is also anticipated to boost the adoption of Digital Experience Platforms (DXPs).



The COVID-19 pandemic led to a significant increase in awareness among organizations about the pressing need for digital transformation and helped open new growth opportunities for the market. Digital experience platforms enable organizations to address a range of process optimization concerns. Moreover, these platforms enable businesses to target a larger customer base by designing new business models, products, and services leveraging digitization. Digital experience platforms also help facilitate the transformation of business activities, traditional processes, and business models to benefit from upcoming technological changes and opportunities pertaining to futuristic technologies.

DXPs allow organizations to design and deliver personalized user experiences across multiple channels, touchpoints, and devices throughout the customer interaction and engagement process. DXPs comprise an integrated set of business processes and systems such as Web Experience Management (WEM), digital Content Management Systems (CMS), and related services. Organizations deploy DXPs to provide connected customer experiences, gather actionable customer insights, and digitize business operations.

Organizations maximize their consumer ease on the site and communicate with customers in real-time to provide an optimized consumer experience. They leverage digital transformation capabilities to provide an integrated multi-channel experience covering applications, websites, portals, and devices. Additionally, key market players are significantly focusing on mergers & acquisitions, technological investments, new product development, and integration with emerging technologies such as big data, AI, predictive analytics to upgrade their DXPs and establish a strong presence in the fragmented market.

Digital Experience Platform Market Report Highlights

  • In terms of component, the platform segment is expected to capture the largest share of above 60% by the end of the forecast period. The increasing adoption of digital experience platforms by organizations to deliver superior customer interaction and engagement is driving the growth of the segment
  • In terms of deployment, the cloud segment is expected to expand at a promising CAGR of 12.6% from 2021 to 2028. The segment is expected to gain momentum over the forecast period owing to advantages such as lower cost, convenience, flexibility, and improved security. Moreover, the growing preference for cloud-based DXPs due to rapid deployment capability and reduced investments in physical infrastructure could also drive the segment growth
  • In terms of application, the Business-to-Consumer (B2C) application is anticipated to witness the fastest growth over the forecast period due to the increasing demand for content personalization to enable superior customer engagement
  • In terms of end use, the retail segment is anticipated to register a significant CAGR and reach USD 8.56 billion by 2028. This can be attributed to the rapid growth of online B2C and B2B e-tailers, increased focus on omnichannel marketing, and the rising preference for a customer-centric approach. The growing focus of organizations on improving customer engagement and interaction, offering customized products, and adopting a customer-specific pricing strategy could also drive the segment growth
  • In terms of region, the Asia Pacific regional market is anticipated to expand at a significant CAGR and reach USD 5.73 billion by 2028. This can be attributed to the growing consumer preference and penetration of web and mobile shopping applications in developing countries such as India and China and the increasing penetration of advanced technologies in the regional market


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FEATURED COMPANIES

  • Acquia Inc.
  • ADOBE INC.
  • Liferay, Inc.
  • Microsoft Corporation
  • Open Text Corporation
  • Oracle Corporation
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research Scope and Assumptions
1.3 List of Data Sources

Chapter 2 Executive Summary
2.1 Digital Experience Platform Market - Industry Snapshot & Key Buying Criteria, 2018 - 2028
2.2 Global Digital Experience Platform Market, 2018 - 2028
2.2.1 Global digital experience platform market, by region, 2018 - 2028
2.2.2 Global digital experience platform market, by component, 2018 - 2028
2.2.3 Global digital experience platform market, by deployment, 2018 - 2028
2.2.4 Global digital experience platform market, by application, 2018 - 2028
2.2.5 Global digital experience platform market, by end use, 2018 - 2028

Chapter 3 Digital Experience Platform Industry Outlook
3.1 Market Segmentation and Scope
3.2 Market Size and Growth Prospects
3.3 Digital Experience Platform Market - Value Chain Analysis
3.4 Digital Experience Platform - Market Dynamics
3.4.1 Market driver analysis
3.4.1.1 Digital transformation in industries is improving customer engagement and enhancing customer experience
3.4.1.2 New business models to increase and retain the customer base
3.4.2 Market restraint analysis
3.4.2.1 Lack of integration with back end-systems
3.5 Digital Experience Platform Market - Company Ranking, 2020
3.6 Penetration and Growth Prospect Mapping
3.7 Digital Experience Platform Market - Porter’s Five Forces Analysis
3.8 Digital Experience Platform Market - PESTEL Analysis
3.9 Digital Experience Platform Market - COVID-19 Impact Analysis

Chapter 4 Digital Experience Platform Component Outlook
4.1 Digital Experience Platform Market Share By Component, 2020 & 2028
4.2 Platform
4.2.1 Digital experience platform, platform market, 2018 - 2028
4.3 Services
4.3.1 Digital experience platform service market, 2018 - 2028

Chapter 5 Digital Experience Platform Deployment Outlook
5.1 Digital Experience Platform Market Share By Deployment, 2020 & 2028
5.2 On-premise
5.2.1 On-premise digital experience platform market, 2018 - 2028
5.3 Cloud
5.3.1 Cloud digital experience platform market, 2018 - 2028

Chapter 6 Digital Experience Platform Application Outlook
6.1 Digital Experience Platform Market Share By Application, 2020 & 2028
6.2 Business-to-Consumer (B2C)
6.2.1 Digital experience platform market in B2C, 2018 - 2028
6.3 Business-to-Business (B2B)
6.3.1 Digital experience platform market in B2B, 2018 - 2028
6.4 Others
6.4.1 Digital experience platform in other applications, 2018 - 2028

Chapter 7 Digital Experience Platform End-use Outlook
7.1 Digital Experience Platform Market By End Use, 2020 & 2028
7.2 BFSI
7.2.1 Digital experience platform market in BFSI, 2018 - 2028
7.3 Healthcare
7.3.1 Digital experience platform market in healthcare, 2018 - 2028
7.4 IT & Telecom
7.4.1 Digital experience platform market in IT & Telecom, 2018 - 2028
7.5 Manufacturing
7.5.1 Digital experience platform market in manufacturing, 2018 - 2028
7.6 Retail
7.6.1 Digital experience platform market in retail, 2018 - 2028
7.7 Others
7.7.1 Digital experience platform market in others, 2018 - 2028

Chapter 8 Digital Experience Platform Regional Outlook
8.1 Digital Experience Platform Market Share By Region, 2020 & 2028
8.2 North America
8.2.1 North America digital experience platform market, 2018 - 2028
8.2.2 North America digital experience platform market, by component, 2018 - 2028
8.2.3 North America digital experience platform market, by deployment, 2018 - 2028
8.2.4 North America digital experience platform market, by application, 2018 - 2028
8.2.5 North America digital experience platform market, by end use, 2018 - 2028
8.2.6 U.S.
8.2.6.1 U.S. digital experience platform market, 2018 - 2028
8.2.6.2 U.S. digital experience platform market, by component, 2018 - 2028
8.2.6.3 U.S. digital experience platform market, by deployment, 2018 - 2028
8.2.6.4 U.S. digital experience platform market, by application, 2018 - 2028
8.2.6.5 U.S. digital experience platform market, by end use, 2018 - 2028
8.2.7 Canada
8.2.7.1 Canada digital experience platform market, 2018 - 2028
8.2.7.2 Canada digital experience platform market, by component, 2018 - 2028
8.2.7.3 Canada digital experience platform market, by deployment, 2018 - 2028
8.2.7.4 Canada digital experience platform market, by application, 2018 - 2028
8.2.7.5 Canada digital experience platform market, by end use, 2018 - 2028
8.3 Europe
8.3.1 Europe digital experience platform market, 2018 - 2028
8.3.2 Europe digital experience platform market, by component, 2018 - 2028
8.3.3 Europe digital experience platform market, by deployment, 2018 - 2028
8.3.4 Europe digital experience platform market, by application, 2018 - 2028
8.3.5 Europe digital experience platform market, by end use, 2018 - 2028
8.3.6 U.K
8.3.6.1 U.K digital experience platform market, 2018 - 2028
8.3.6.2 U.K digital experience platform market, by component, 2018 - 2028
8.3.6.3 U.K digital experience platform market, by deployment, 2018 - 2028
8.3.6.4 U.K digital experience platform market, by application, 2018 - 2028
8.3.6.5 U.K digital experience platform market, by end use, 2018 - 2028
8.3.7 Germany
8.3.7.1 Germany digital experience platform market, 2018 - 2028
8.3.7.2 Germany digital experience platform market, by component, 2018 - 2028
8.3.7.3 Germany digital experience platform market, by deployment, 2018 - 2028
8.3.7.4 Germany digital experience platform market, by application, 2018 - 2028
8.3.7.5 Germany digital experience platform market, by end use, 2018 - 2028
8.4 Asia Pacific
8.4.1 Asia Pacific digital experience platform market, 2018 - 2028
8.4.2 Asia Pacific digital experience platform market, by component, 2018 - 2028
8.4.3 Asia Pacific digital experience platform market, by deployment, 2018 - 2028
8.4.4 Asia Pacific digital experience platform market, by application, 2018 - 2028
8.4.5 Asia Pacific digital experience platform market, by end use, 2018 - 2028
8.4.6 China
8.4.6.1 China digital experience platform market, 2018 - 2028
8.4.6.2 China digital experience platform market, by component, 2018 - 2028
8.4.6.3 China digital experience platform market, by deployment, 2018 - 2028
8.4.6.4 China digital experience platform market, by application, 2018 - 2028
8.4.6.5 China digital experience platform market, by end use, 2018 - 2028
8.4.7 India
8.4.7.1 India digital experience platform market, 2018 - 2028
8.4.7.2 India digital experience platform market, by component, 2018 - 2028
8.4.7.3 India digital experience platform market, by deployment, 2018 - 2028
8.4.7.4 India digital experience platform market, by application, 2018 - 2028
8.4.7.5 India digital experience platform market, by end use, 2018 - 2028
8.4.8 Japan
8.4.8.1 Japan digital experience platform market, 2018 - 2028
8.4.8.2 Japan digital experience platform market, by component, 2018 - 2028
8.4.8.3 Japan digital experience platform market, by deployment, 2018 - 2028
8.4.8.4 Japan digital experience platform market, by application, 2018 - 2028
8.4.8.5 Japan digital experience platform market, by end use, 2018 - 2028
8.5 Latin America
8.5.1 Latin America digital experience platform market, 2018 - 2028
8.5.2 Latin America digital experience platform market, by component, 2018 - 2028
8.5.3 Latin America digital experience platform market, by deployment, 2018 - 2028
8.5.4 Latin America digital experience platform market, by application, 2018 - 2028
8.5.5 Latin America digital experience platform market, by end use, 2018 - 2028
8.5.6 Brazil
8.5.6.1 Brazil digital experience platform market, 2018 - 2028
8.5.6.2 Brazil digital experience platform market, by component, 2018 - 2028
8.5.6.3 Brazil digital experience platform market, by deployment, 2018 - 2028
8.5.6.4 Brazil digital experience platform market, by application, 2018 - 2028
8.5.6.5 Brazil digital experience platform market, by end use, 2018 - 2028
8.6 Middle East & Africa
8.6.1 Middle East & Africa digital experience platform market, 2018 - 2028
8.6.2 Middle East & Africa digital experience platform market, by component, 2018 - 2028
8.6.3 Middle East & Africa digital experience platform market, by deployment, 2018 - 2028
8.6.4 Middle East & Africa digital experience platform market, by application, 2018 - 2028
8.6.5 Middle East & Africa digital experience platform market, by end use, 2018 - 2028

Chapter 9 Competitive Landscape
9.1 Salesforce.com, Inc.
9.1.1 Company overview
9.1.2 Financial performance
9.1.3 Product benchmarking
9.1.4 Recent developments
9.2 Acquia Inc.
9.2.1 Company overview
9.2.2 Financial performance
9.2.3 Product benchmarking
9.2.4 Recent developments
9.3 ADOBE INC.
9.3.1 Company overview
9.3.2 Financial performance
9.3.3 Product benchmarking
9.3.4 Recent developments
9.4 International Business Machines Corp.
9.4.1 Company overview
9.4.2 Financial performance
9.4.3 Product benchmarking
9.4.4 Recent developments
9.5 Liferay, Inc.
9.5.1 Company overview
9.5.2 Financial performance
9.5.3 Product benchmarking
9.5.4 Recent developments
9.6 Microsoft Corporation
9.6.1 Company overview
9.6.2 Financial performance
9.6.3 Product benchmarking
9.6.4 Recent developments
9.7 Open Text Corporation
9.7.1 Company overview
9.7.2 Financial performance
9.7.3 Product benchmarking
9.7.4 Recent developments
9.8 Oracle Corporation
9.8.1 Company overview
9.8.2 Financial performance
9.8.3 Product benchmarking
9.8.4 Recent developments
9.9 SAP SE
9.9.1 Company overview
9.9.2 Financial performance
9.9.3 Product benchmarking
9.9.4 Recent developments
9.10 Sitecore
9.10.1 Company overview
9.10.2 Financial performance
9.10.3 Product benchmarking
9.10.4 Recent developments


List of Tables
Table 1 Digital experience platform market - Industry snapshot & key buying criteria, 2018 - 2028
Table 2 Global digital experience platform market, 2018 - 2028 (USD Million)
Table 3 Global digital experience platform market, by region, 2018 - 2028 (USD Million)
Table 4 Global digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 5 Global digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 6 Global digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 7 Global digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 8 Digital experience platform - Key market driver impact
Table 9 Digital experience platform - Key market restraint impact
Table 10 Digital experience platform, platform market, 2018 - 2028 (USD Million)
Table 11 Digital experience platform, platform market, by region, 2018 - 2028 (USD Million)
Table 12 Digital experience platform services market, 2018 - 2028 (USD Million)
Table 13 Digital experience platform services market, by region, 2018 - 2028 (USD Million)
Table 14 On-premise digital experience platform market, 2018 - 2028 (USD Million)
Table 15 On-premise digital experience platform market, by region, 2018 - 2028 (USD Million)
Table 16 Cloud digital experience platform market, 2018 - 2028 (USD Million)
Table 17 Cloud digital experience platform market, by region, 2018 - 2028 (USD Million)
Table 18 Digital experience platform in business-to-consumer (B2C) applications, 2018 - 2028 (USD Million)
Table 19 Digital experience platform in business-to-consumer (B2C) applications, by region, 2018 - 2028 (USD Million)
Table 20 Digital experience platform in business-to-business (B2B) applications, 2018 - 2028 (USD Million)
Table 21 Digital experience platform in business-to-business (B2B) applications, by region, 2018 - 2028 (USD Million)
Table 22 Digital experience platform market in other applications, 2018 - 2028 (USD Million)
Table 23 Digital experience platform in other applications, by region, 2018 - 2028 (USD Million)
Table 24 Digital experience platform in BFSI, 2018 - 2028 (USD Million)
Table 25 Digital experience platform in BFSI, by region, 2018 - 2028 (USD Million)
Table 26 Digital experience platform in healthcare industry, 2018 - 2028 (USD Million)
Table 27 Digital experience platform in healthcare, by region, 2018 - 2028 (USD Million)
Table 28 Digital experience platform in IT & Telecom, 2018 - 2028 (USD Million)
Table 29 Digital experience platform in IT & Telecom, by region, 2018 - 2028 (USD Million)
Table 30 Digital experience platform in manufacturing, 2018 - 2028 (USD Million)
Table 31 Digital experience platform in manufacturing, by region, 2018 - 2028 (USD Million)
Table 32 Digital experience platform in retail, 2018 - 2028 (USD Million)
Table 33 Digital experience platform in retail, by region, 2018 - 2028 (USD Million)
Table 34 Digital experience platform in others, 2018 - 2028 (USD Million)
Table 35 Digital experience platform in others, by region, 2018 - 2028 (USD Million)
Table 36 North America digital experience platform market, 2018 - 2028 (USD Million)
Table 37 North America digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 38 North America digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 39 North America digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 40 North America digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 41 U.S. digital experience platform market, 2018 - 2028 (USD Million)
Table 42 U.S. digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 43 U.S. digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 44 U.S. digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 45 U.S. digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 46 Canada digital experience platform market, 2018 - 2028 (USD Million)
Table 47 Canada digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 48 Canada digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 49 Canada digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 50 Canada digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 51 Europe digital experience platform market, 2018 - 2028 (USD Million)
Table 52 Europe digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 53 Europe digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 54 Europe digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 55 Europe digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 56 U.K. digital experience platform market, 2018 - 2028 (USD Million)
Table 57 U.K. digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 58 U.K. digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 59 U.K. digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 60 U.K. digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 61 Germany digital experience platform market, 2018 - 2028 (USD Million)
Table 62 Germany digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 63 Germany digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 64 Germany digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 65 Germany digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 66 Asia Pacific digital experience platform market, 2018 - 2028 (USD Million)
Table 67 Asia Pacific digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 68 Asia Pacific digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 69 Asia Pacific digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 70 Asia Pacific digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 71 China digital experience platform market, 2018 - 2028 (USD Million)
Table 72 China digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 73 China digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 74 China digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 75 China digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 76 India digital experience platform market, 2018 - 2028 (USD Million)
Table 77 India digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 78 India digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 79 India digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 80 India digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 81 Japan digital experience platform market, 2018 - 2028 (USD Million)
Table 82 Japan digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 83 Japan digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 84 Japan digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 85 Japan digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 86 Latin America digital experience platform market, 2018 - 2028 (USD Million)
Table 87 Latin America digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 88 Latin America digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 89 Latin America digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 90 Latin America digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 91 Brazil digital experience platform market, 2018 - 2028 (USD Million)
Table 92 Brazil digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 93 Brazil digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 94 Brazil digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 95 Brazil digital experience platform market, by end use, 2018 - 2028 (USD Million)
Table 96 Middle East & Africa digital experience platform market, 2018 - 2028 (USD Million)
Table 97 Middle East & Africa digital experience platform market, by component, 2018 - 2028 (USD Million)
Table 98 Middle East & Africa digital experience platform market, by deployment, 2018 - 2028 (USD Million)
Table 99 Middle East & Africa digital experience platform market, by application, 2018 - 2028 (USD Million)
Table 100 Middle East & Africa digital experience platform market, by end use, 2018 - 2028 (USD Million)


List of Figures
Figure. 1 Market segmentation and scope
Figure. 2 Global digital experience platform market, 2018 - 2028 (USD Million)
Figure. 3 Digital experience platform market - Value chain analysis
Figure. 4 Digital experience platform - Market dynamics
Figure. 5 Organization’s top priorities for digitalization
Figure. 6 Vision for digital experience platform
Figure. 7 Challenges confronted by organizations vis-à-vis digital transformation.
Figure. 8 Digital experience platform - Company ranking analysis, 2020
Figure. 9 Key opportunities prioritized
Figure. 10 Digital experience platform market - Porter’s five forces analysis
Figure. 11 Digital experience platform market - PESTEL analysis
Figure. 12 Digital experience platform market, by component, 2020 & 2028
Figure. 13 Digital experience platform market, by deployment, 2020 & 2028
Figure. 14 Digital experience platform market, by application, 2020 & 2028
Figure. 15 Digital experience platform market share, by end use, 2020 & 2028
Figure. 16 Digital experience platform market, by region, 2020 & 2028
Figure. 17 Regional market place - Key takeaways
Figure. 18 North America digital experience platform market - Key takeaways
Figure. 19 Europe digital experience platform market - Key takeaways
Figure. 20 Asia Pacific digital experience platform market - Key takeaways
Figure. 21 Latin American digital experience platform market - Key takeaways
Figure. 22 Middle East & Africa digital experience platform market - Key takeaways
Note: Product cover images may vary from those shown
  • Salesforce.com, Inc.
  • Acquia Inc.
  • ADOBE INC.
  • International Business Machines Corp.
  • Liferay, Inc.
  • Microsoft Corporation
  • Open Text Corporation
  • Oracle Corporation
  • SAP SE
  • Sitecore
Note: Product cover images may vary from those shown

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