The global healthcare analytics market size was estimated at USD 65.64 Billion in 2025 and is projected to reach USD 198.79 billion by 2033, growing at a CAGR of 14.85% from 2025 to 2033. This growth is attributed to the increasing challenges, such as inadequate patient care, rising treatment costs, and low levels of patient retention and engagement.
In addition, the complexity of interpreting marketing analytics is driven by the sheer speed, volume, variety, and questionable authenticity of available data, which further complicates decision-making, significantly drives the role of healthcare analytics in the market. According to an article published by Infosys Limited in December 2022, the healthcare sector currently contributes nearly 30% of the world’s total data volume, and this figure is projected to grow at a strong CAGR of 36% through 2025.
A rapid rate of technological advancements and massive investments by the healthcare industry into IT development and digitization have been key factors for the monumental growth of the healthcare analytics industry. In January 2021, Optum, Inc. collaborated with Change Healthcare to advance the technology-enabled healthcare platform. Both companies provide their consumers with data analytics solutions, software, and a technology-advanced healthcare platform. Analytical platforms that are currently being deployed by healthcare institutions across the globe help in patient management and retention, due to which better care can be delivered. Deployment of healthcare analytical platforms not only increases the productivity of staff, but overall patient management has been improved and the burden on caregivers has been minimized.
Government initiatives and a massive flux of money in the healthcare industry also drive innovation. They are responsible for the increasing adoption of such analytical platforms by healthcare establishments. Analytical platforms are used by hospitals and other establishments for managing and interpreting clinical data from various studies conducted, studying historical data and analyzing it to establish trends, and developing methods, tools, and technologies to get optimal results.
Policymakers are also deploying these analytics platforms to study statistics and models for making better decisions and policies regarding healthcare establishments and delivering care to patients. The U.S. government has been taking initiatives in this direction; the HealthData.gov portal has information from several federal databases on topics such as community health performance, clinical data, and medical and scientific knowledge for developers, which is accessible via an application programming interface.
The healthcare marketing analytics is witnessing strong growth driven by the rising adoption of digital health platforms, increasing demand for personalized patient engagement, and the shift toward data-driven decision-making in marketing strategies. Factors such as the integration of AI and predictive analytics, growing use of social media and omnichannel campaigns, and regulatory emphasis on transparent communication are further accelerating adoption. Key healthcare marketing analytics companies include IQVIA, Oracle, SAS Institute, Adobe, and Veeva Systems, focusing on advanced analytics platforms, real-world evidence integration, and cloud-based solutions to help healthcare providers, payers, and life sciences companies optimize outreach, measure ROI, and improve patient-centric marketing outcomes.
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In addition, the complexity of interpreting marketing analytics is driven by the sheer speed, volume, variety, and questionable authenticity of available data, which further complicates decision-making, significantly drives the role of healthcare analytics in the market. According to an article published by Infosys Limited in December 2022, the healthcare sector currently contributes nearly 30% of the world’s total data volume, and this figure is projected to grow at a strong CAGR of 36% through 2025.
A rapid rate of technological advancements and massive investments by the healthcare industry into IT development and digitization have been key factors for the monumental growth of the healthcare analytics industry. In January 2021, Optum, Inc. collaborated with Change Healthcare to advance the technology-enabled healthcare platform. Both companies provide their consumers with data analytics solutions, software, and a technology-advanced healthcare platform. Analytical platforms that are currently being deployed by healthcare institutions across the globe help in patient management and retention, due to which better care can be delivered. Deployment of healthcare analytical platforms not only increases the productivity of staff, but overall patient management has been improved and the burden on caregivers has been minimized.
Government initiatives and a massive flux of money in the healthcare industry also drive innovation. They are responsible for the increasing adoption of such analytical platforms by healthcare establishments. Analytical platforms are used by hospitals and other establishments for managing and interpreting clinical data from various studies conducted, studying historical data and analyzing it to establish trends, and developing methods, tools, and technologies to get optimal results.
Policymakers are also deploying these analytics platforms to study statistics and models for making better decisions and policies regarding healthcare establishments and delivering care to patients. The U.S. government has been taking initiatives in this direction; the HealthData.gov portal has information from several federal databases on topics such as community health performance, clinical data, and medical and scientific knowledge for developers, which is accessible via an application programming interface.
The healthcare marketing analytics is witnessing strong growth driven by the rising adoption of digital health platforms, increasing demand for personalized patient engagement, and the shift toward data-driven decision-making in marketing strategies. Factors such as the integration of AI and predictive analytics, growing use of social media and omnichannel campaigns, and regulatory emphasis on transparent communication are further accelerating adoption. Key healthcare marketing analytics companies include IQVIA, Oracle, SAS Institute, Adobe, and Veeva Systems, focusing on advanced analytics platforms, real-world evidence integration, and cloud-based solutions to help healthcare providers, payers, and life sciences companies optimize outreach, measure ROI, and improve patient-centric marketing outcomes.
Global Healthcare Analytics Market Report Segmentation
This report forecasts revenue growth at global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the global healthcare analyticsmarket report based on type, component, delivery mode, application, end use, and region.Type Outlook (Revenue, USD Million, 2021-2033)
- Descriptive Analysis
- Diagnostic Analytics
- Predictive Analysis
- Prescriptive Analysis
Component Outlook (Revenue, USD Million, 2021-2033)
- Software
- Hardware
- Services
Delivery Mode Outlook (Revenue, USD Million, 2021-2033)
- On-premises
- Web-hosted
- Cloud-based
Application Outlook (Revenue, USD Million, 2021-2033)
- Clinical
- Financial
- Operational and Administrative
End Use Outlook (Revenue, USD Million, 2021-2033)
- Healthcare Payers
- Healthcare Providers
- Life Science Companies
Regional Outlook (Revenue, USD Million, 2021-2033)
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa (MEA)
Why should you buy this report?
- Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
- Competitive Landscape: Explore the market presence of key players.
- Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
- Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.
This report addresses:
- Market intelligence to enable effective decision-making
- Market estimates and forecasts from 2018 to 2030
- Growth opportunities and trend analyses
- Segmental and regional revenue forecasts for market assessment
- Competition strategy and market share analysis
- Product innovation listings for you to stay ahead of the curve
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Table of Contents
Chapter 1. Methodology and Scope
Chapter 2. Executive Summary
Chapter 3. Market Variables, Trends, & Scope
Chapter 4. Healthcare Analytics Market: Type Estimates & Trend Analysis
Chapter 5. Healthcare Analytics Market: Component Estimates & Trend Analysis
Chapter 6. Healthcare Analytics Market: Delivery Mode Estimates & Trend Analysis
Chapter 7. Healthcare Analytics Market: Application Estimates & Trend Analysis
Chapter 8. Healthcare Analytics Market: End Use Estimates & Trend Analysis
Chapter 9. Healthcare Analytics Market: Regional Estimates & Trend Analysis
Chapter 10. Competitive Landscape
List of Tables
List of Figures
Companies Mentioned
The leading players profiled in this Healthcare Analytics market report include:- McKesson Corporation
- Optum, Inc.
- Merative (formerly IBM Watson Health)
- Oracle
- SAS Institute, Inc.
- IQVIA
- Verisk Analytics, Inc.
- Elsevier
- Medeanalytics, Inc.
- Veradigm
- Cognizant Technology Solutions
- Infor, Inc.
- Wipro Limited
- Infosys Limited
- Health Catalyst, Inc.
- Athenahealth, Inc.
- Cloudera, Inc.
- Komodo Health
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 190 |
| Published | September 2025 |
| Forecast Period | 2025 - 2033 |
| Estimated Market Value ( USD | $ 65.64 Billion |
| Forecasted Market Value ( USD | $ 198.79 Billion |
| Compound Annual Growth Rate | 14.8% |
| Regions Covered | Global |
| No. of Companies Mentioned | 19 |
