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Consumer Values and Behaviour in India

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    Report

  • 58 Pages
  • June 2025
  • Region: India
  • Euromonitor International
  • ID: 5450308
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

The Consumer Values and Behaviour in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in India
  • Consumers have complex ideals, preferences and concerns in India
  • Older generations are concerned that the cost of everyday items are going up
  • Consumers in India enjoy experimenting with novel goods and services
  • Millennials purchase solely from brands and companies that they have complete faith in
  • Consumers say it is likely that they will experience an increase in financial well-being
  • Younger generations anticipate having to put in additional hours of work
  • While at home, consumers in India exercise
  • Safe location is the most appreciated home feature among Indians
  • Indians prefer to cook or bake dishes for themselves
  • Consumers in India say that someone else in household typically cooks for them
  • Gen Z claim that preparing meals using raw ingredients is too costly
  • Indians actively look for healthy ingredients in food and beverages
  • Older generations expect to determine their own timetable
  • Indians primarily desire to make a substantial amount of money
  • Indians say they have a strict boundary between work and personal life
  • Consumers enjoy socialising with friends online
  • Younger generations like engageing in personal interactions with friends
  • Indians prioritise safe destination when travelling
  • Baby Boomers expect relaxation options when travelling
  • Consumers in India participate in walking or hiking
  • Younger generations most likely to cycle or ride a bike for exercise
  • Indians are interested in yoga to improve wellbeing
  • Consumers in India are worried about climate change
  • Consumers actively working towards greener and more sustainable practices
  • Consumers want to use products that are designed to reduce energy consumption
  • Indians utilize social and political media to voice their perspective on current issues
  • Consumers love exploring shopping malls
  • Older generations say that buying eco/ethically-conscious products makes them feel good
  • Indians regularly seek strong or well-known brands
  • Baby Boomers look for items that have simple to comprehend labels
  • Consumers in India subscribe to digital platforms for streaming content
  • Consumers in India would like to increase spending on health and wellness
  • Millennials set to increase spending on health and wellness the most
  • Indians are satisfied with their current financial standing
  • Gen X can regularly save a part of their income
  • Saving money remains top priority for younger consumers
  • Indians are proactive in managing data sharing and privacy settings
  • Younger generations prefer to communicate online
  • Consumers use communication or messaging apps
  • Baby Boomers regularly stream videos
  • Younger consumers frequently purchase goods and services online
  • Indians engage with businesses' social media content
  • Younger generations acquire products using social media platforms