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Consumer Values and Behaviour in the Philippines

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  • 56 Pages
  • September 2022
  • Region: Philippines
  • Euromonitor International
  • ID: 5450309
This report visually explores everyday habits and behaviours that reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits in the Philippines.

The Consumer Values and Behaviour in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Values market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • Consumer values and behaviour in the Philippines
  • Filipinos more cautious around spending than global average
  • All generations enthusiastic about trying new products and services
  • Consumers have confidence in their long-term investments
  • Consumers have a far more positive outlook than global average
  • Higher anticipation of working more in the future than global average
  • High percentage feel they will work more, but be happier and better off
  • Community engagement is expected to increase in the future
  • Concerns over impact of climate change higher than global average
  • Higher percentage of Gen Z feel that climate change will impact them more
  • Older generations have more time for home-based hobbies
  • Air quality and energy efficiency rank highly on desired home features
  • Access to transport prime concern for Filipino households
  • High value on home-made food, but ready meals also popular
  • Biggest barrier to cooking at home is that ordering food for delivery is more convenient
  • Gen Z have less confidence in their cooking skills
  • Higher percentage look for healthy ingredients than their global counterparts
  • Having a job with a strong work-life balance ranks higher than home working
  • Over half of respondents prioritise a high salary over other incentives
  • Over a quarter strongly agree that they want to simplify their lives
  • High percentage of Gen Z rely on online classes and lectures
  • Shopping is most popular regular leisure activity

Millennials more frequent visitors to the cinema than Gen Z
  • Higher percentage of Filipinos run or jog 1-2 times a week than walk/hike
  • Cycling is a popular form of exercise among all generations
  • Older generations more likely to rely on herbal remedies for stress
  • Over 75% of consumers try to have a positive impact on the planet
  • Reducing use of plastics and recycling much higher than global average
  • Using sustainable packaging is a key green behaviour for all generations
  • Half of respondents say they are buying less to afford better quality
  • Baby boomers focus on finding bargains and would rather buy fewer but higher-quality items
  • Consumers are cutting back on buying non-essential items
  • All generations cutting back on buying unless absolutely necessary
  • Highest percentage of consumers expect to spend less on travel/holidays
  • Intention to increase spend on health/wellness apparent across cohorts
  • Saving money is high on the agenda for the majority of consumers
  • Actively managing data sharing and privacy settings above global average
  • All generations show an inclination to share their data to receive personalised offers
  • Consumers willing to interact and buy from companies on social media
  • Older generations like to provide feedback to companies on social media
  • High weekly use of mobile banking, in-store payments and fitness apps
  • Millennials most active in regularly using in-store mobile payments