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Megatrends in India

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  • 58 Pages
  • September 2022
  • Region: India
  • Euromonitor International
  • ID: 5450311
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the publisher's eight focus megatrends and insights as to how each trend has manifested in India.

The Megatrends in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Tata Neu joins the race for “super app” dominance
  • Indian app use surpasses global average for most activities
  • Most consumers actively manage their data settings
  • Millennials are the most willing to share personal information online
  • Friends and family remain the most trusted source of information
  • A return to face-to-face activities is expected post-pandemic
  • Experience more
  • Indian esports start-up FanClash eyes global expansion
  • Gen X are the most likely to seek tailored experiences
  • Socialising online is the most common at-home activity
  • Safety, nature and relaxation are the top three travel features
  • Consumers are keen to resume face-to-face activities
  • Middle class reset
  • Chosen Ones taps into the “mindful shopping” movement
  • Baby Boomers are the most likely to buy fewer but higher quality things
  • Sharing and swapping are more popular than buying used items
  • Gen Z are the most focused on reducing costs
  • Premiumisation
  • Sugar Cosmetics tailors its products for Indian skin tones
  • Busy lifestyles have prompted a yearning for a simpler life
  • Indian consumers are very confident about their investments
  • Quality is a valued feature across all categories
  • Shifting market frontiers
  • Wingreens supports local farmers and women in the supply chain
  • Indians have a keen interest in foreign cultures and products
  • Baby Boomers are the most focused on supporting local business
  • Shopping reinvented
  • StoreKing brings click-and-collect service to rural Indian consumers
  • Mobile shopping has overtaken other options
  • Indian shoppers like to engage with brands via social media
  • Millennials are most likely to follow companies on social media
  • Sustainable living
  • E-rickshaws provide electric car batteries with a second life
  • Consumers are willing to do their part to help save the planet
  • Reducing plastics and food waste are leading environmental concerns
  • Political issues also play a key part in buying decisions
  • Recyclable and paper packaging are considered most sustainable
  • Wellness
  • Fur Ball Story addresses canine wellness needs with a new Ayurvedic range
  • Indian consumers exceed the global average in all health activities
  • Yoga and meditation top the list of stress-busting activities
  • Millennials have highly embraced health tech
  • Consumers remain highly cautious about health and safety