+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Megatrends in India

  • PDF Icon


  • 76 Pages
  • November 2023
  • Region: India
  • Euromonitor International
  • ID: 5450311
This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of the 10 megatrends and insights as to how each trend has manifested in India.

The Megatrends in India report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Convenience
  • New metro lines in Mumbai help to address the city’s congestion issues
  • Millennials are most likely to use tech to improve their lives
  • Consumers seek more flexibility
  • Shoppers want to see and touch items in-store
  • Convenience drives e-commerce demand
  • Meal kits benefit from convenience
  • Digital living
  • 5G-enabled Nothing Phone (2) enters Indian market
  • Food delivery on the rise
  • Most consumers are concerned with data privacy
  • Millennials will sacrifice personal data for special offers
  • Family and friends are the most trusted information source
  • Consumers expect more face-to-face activity post-pandemic
  • Diversity and inclusion
DXC Technology partners with ICT Academy to train disadvantaged women in IT
  • Younger generations are the most vocal on social media
  • Millennials want to change the world for the better
  • Most Indians feel comfortable with their identity
  • Millennials pay the closest attention to brand values
  • Experience more
  • Kiya.ai launches India’s first home-grown metaverse
  • People now socialise more frequently online than in person
  • Consumers prioritise safety and the outdoors in a holiday destination
  • Indians still prefer real world to online experiences
  • Personalisation
  • SkinKraft continues to expand its portfolio of tailored skin and hair solutions
  • Millennials are the most enthusiastic about virtual activities
  • Indians place importance on individualism
  • Premiumisation
  • Coffee Board of India partners with Amazon to launch four premium coffees
  • Consumers want a simpler life
  • Millennials have the most confidence in their long-term investments
  • Health and quality are the most prized attributes
  • Pursuit of value
  • India’s first premium outlets mall opens in Delhi
  • Baby Boomers make do and mend
  • Concerns rising over increased living costs
  • Mindful consumption is on the rise
  • Gen Z are the most eager to save money
  • Shopper reinvented
  • Fabindia creates its largest Experience Center to date
  • Consumers need to trust brands
  • E-commerce is now the preferred channel in most categories
  • S-commerce is on the rise
  • Millennials interact most with brands online
  • Sustainable living
  • Single-use plastics ban in India to encourage sustainable alternatives
  • Most are concerned about the impact of global warming
  • India lags in terms of recycling activity
  • Reducing plastics use tops the list of green activities
  • Indians are keen to make their voices heard
  • Recyclable packaging is considered the most sustainable
  • Wellness
  • Wellbeing Nutrition joins forces with Nourish Organics to launch new health food combo
  • Yoga and meditation are the main antidotes to stress
  • Consumers are taking a greater interest in health and nutrition
  • Consumers are still wary of health and safety when out and about
  • Leverage the power of megatrends to shape your strategy today