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Megatrends in Australia

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  • 76 Pages
  • July 2023
  • Region: Australia
  • Euromonitor International
  • ID: 5450314
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the analyst's 10 focus megatrends and insights as to how each trend has manifested in Australia.

The analyst's Megatrends in Australia report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Convenience
  • Millennials use tech to make life easier
  • Consumers seek more flexibility
  • Shoppers want to see what they buy
  • Convenience drives e-commerce demand
  • Cooking seen as an inconvenience by the young
  • Digital living
  • DoorDash teams with Wing to provide local drone delivery
  • Video gaming is highly popular
  • Consumers are protective of their personal data
  • Millennials prefer online anonymity
  • Friends and family remain the most trusted information source
  • Consumers expect more online activity post-pandemic
  • Diversity and inclusion
  • Australian brand Bonds launches a gender-fluid collection
  • Australians are keen to offer support for good causes
  • Young consumers feel they can change the world for the better
  • Most Australians feel comfortable expressing their identity
  • Millennials pay the closest attention to company values
  • Experience more
  • Tennis Australia and Roblox introduce metaverse experience for the Australian Open
  • Weekly online socialising more popular than meeting up in person
  • Consumers covet relaxation and safety when travelling
  • More consumers prefer real world to online experiences
  • Personalisation
  • Vitamin subscription service Vitable set for expansion
  • Gen Z have the most enthusiasm for virtual experiences
  • Millennials like to stand out from others
  • Premiumisation
  • About Time We Met releases premium anti-ageing oil made from sandalwood
  • Most people want a simpler life
  • Millennials are the most confident in their long-term investments
  • Shoppers prioritise nutrition and quality
  • Pursuit of value
  • Aldi Australia recommits to its Price Promise in light of rising inflation
  • Australians are eager to find a good deal
  • Baby Boomers are the most concerned about rising living costs
  • Consumers are embracing the circular economy
  • Gen Z are the most determined to save
  • Shopper reinvented
  • Heinemann creates Australia’s first department store concept for domestic air travellers
  • Gen Z seek tailored experiences
  • Australians still prefer to buy most things in-store
  • Australia lags behind in s-commerce
  • Gen Z are the keenest to interact with brands online
  • Sustainable living
  • Australian start-up Good-Edi is making edible coffee cups
  • Most are concerned about the impact of global warming
  • Australians are strong on recycling
  • Reducing food waste tops the list of green activities
  • Australians enjoy donating to charity
  • Recyclable packaging is considered the most sustainable
  • Wellness
  • Vegan Food Hub to open new restaurant branches
  • Meditation is the most common way to alleviate stress
  • Gen Z are the most active cohort
  • People are concerned about health and safety when out and about
  • Leverage the power of megatrends to shape your strategy today