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Megatrends in the Philippines

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  • 71 Pages
  • October 2023
  • Region: Philippines
  • Euromonitor International
  • ID: 5450318
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the analyst's 10 focus megatrends and insights as to how each trend has manifested in the Philippines.

The Megatrends in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
The analyst has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the analyst has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Convenience
  • Foodpanda launches pandago, its on-demand express delivery service
  • Tech is being used to simplify everyday tasks
  • Consumers seek more flexibility in all areas of life
  • Filipinos want easy access to stores
  • Lack of time to cook is driving growth in food deliveries
  • Digital living
  • City of Pearl to become the world’s biggest smart city
  • Video gaming is a favourite pastime among young Filipinos
  • Most consumers are protective of their personal data
  • Younger generations prefer to stay anonymous online
  • Friends and family remain the most trusted information source
  • Consumers expect more real-life activity
  • Diversity and inclusion
  • McDonald’s releases heartwarming sapphic commercial for Pride Month
  • Filipinos show strong support for charitable causes
  • Most Filipinos feel comfortable expressing their identity
  • Brand trust is important to shoppers
  • Experience more
  • Michael Cinco stages the Philippines’ first Metaverse Fashion Gala
  • Filipinos enjoy socialising both on- and offline
  • Relaxation and safety are the key priorities when travelling
  • Consumers are still more likely to enjoy real world than online experiences
  • Personalisation
  • AS Watson introduces AI-powered skin analysis tool at new flagship store
  • Younger generations are the most enthusiastic about virtual activities
  • Most Filipinos enjoy tailored experiences
  • Premiumisation
  • Premium dog treat brand Zert continues to innovate
  • Most Filipinos desire a simpler lifestyle
  • Millennials are the most confident in their long-term investments
  • Health, quality and comfort are prized attributes
  • Pursuit of value
  • Digital finance app Lista PH helps consumers to budget and save
  • Baby Boomers are the most frugal cohort
  • Shoppers are worried about the rising cost of living
  • Filipinos are embracing the circular economy
  • Consumers seek ways to make their money go further
  • Shopper reinvented
  • Filipinos enjoy the shopping experience
  • S-commerce gains traction as part of the omnichannel experience
  • Generation X interact most with brands online
  • Sustainable living
  • BAMBUHAY develops t he first bamboo toothbrush that can be planted
  • Filipinos are highly concerned about global warming
  • Mindful consumption is on the rise
  • Reducing plastic use and food waste are top of mind for eco-conscious consumers
  • Wellness
  • WTH Foods rolls out Umani, a new brand of frozen meat alternatives
  • Massage remains the principal antidote to stress
  • Filipinos take a keen interest in healthy eating
  • Consumers remain wary of health and safety in post-pandemic era
  • Leverage the power of megatrends to shape your strategy today