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Megatrends in the Philippines

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  • 54 Pages
  • September 2022
  • Region: Philippines
  • Euromonitor International
  • ID: 5450318
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the publisher’s eight focus megatrends and insights as to how each trend has manifested in the Philippines.

The Megatrends in the Philippines report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • EROC Philippines targets millennials with affordable smart air fryer
  • Urban Filipinos are ahead of their global counterparts in many areas of tech
  • More than two thirds of consumers manage their data settings
  • Gen X are the most willing to share data in exchange for targeted offers
  • Friends and family remain the most trusted sources of information
  • A return to face-to-face activities is expected post-pandemic
  • Experience more
  • Unilever Philippines introduces U-COINville, the country’s first corporate metaverse
  • Real world experiences are still the most valued
  • Online socialising is now more common than face-to-face
  • Travellers prioritise safety and relaxation
  • Post-pandemic, consumers are keen to resume face-to-face activities
  • Middle class reset
  • BNPL start-up BillEase enables middle-class consumers to spread their bill payments
  • More than half of Filipinos prefer a minimalist lifestyle
  • Repurposing is on the rise
  • Gen Z most likely to seek ways to make cost savings
  • Premiumisation
  • Coffee Project partners with Hershey to offer indulgent espresso-based drinks
  • Filipinos yearn for a simpler life
  • Consumers are confident about their investments
  • Shoppers prioritise quality when buying food, home care and clothing
  • Shifting market frontiers
  • IKEA launches its largest ever store in the Philippines
  • Filipinos have a keen interest in foreign cultures and products
  • Baby boomers are the most focused on supporting local businesses
  • Shopping reinvented
  • AllDay Supermarket reduces need for contact with the country’s first smart carts
  • Shoppers engage with companies via social media
  • Gen X are most likely to share purchases on social media
  • Sustainable living
  • Apo Island is the country’s first island to achieve zero waste status
  • Filipinos score highly regarding environmental concerns
  • Reducing plastics and recycling are the leading environmental issues
  • Wellness
  • Nestlé targets foodservice industry with Harvest Gourmet meat-free line
  • More than three quarters of Filipinos now take health supplements
  • Massage remains the most popular way to de-stress
  • Consumers are highly cautious about health and safety post-pandemic