Foodie Culture - Consumers' Preoccupation with Food is being Shaped by Societal Shifts and Challenges - Foodservice Insights and Trends

The term “foodie” effectively captures those who are very interested in cooking and eating different kinds of food. Yet, it has become so ingrained in colloquial language that the word - and the culture it represents - is now loaded with context, history, and generational nuances, thus creating a life of its own. However way foodies are defined, they represent a highly influential and passionate segment of consumers. Consumers’ preoccupation with food is being shaped by societal shifts and challenges.

Scope

• Generation Z and Millennials are driving changes in the foodie movement. What they may lack in expertise, they make up for in enthusiasm and adventurousness.
• Consumers have a more acute understanding of how their behavior and product choices can impact the environment and broader community. Around one-quarter of consumers consider it essential for a company to support social causes.
• Food enthusiasts are increasingly recognizing that a vegan diet need not be restrictive in flavor or variety. It is significant that 30% of consumers cite taste as a reason to switch to plant-based alternatives.

Reasons to Buy

• Gain consumer insight focused analysis of restaurant dining and what it means for operators as well as the market as a whole.
• Learn about core drivers of key foodservice shifts and how these are likely to play out in the future from a consumer insight perspective.
• Access relevant case studies and foodservice innovation examples to apply lessons discovered from key initiatives in the industry.