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Business of La Liga Soccer League 2021-22 - Property Profile, Sponsorship and Media Landscape

  • ID: 5451402
  • Report
  • September 2021
  • Region: Global
  • 72 Pages
  • GlobalData
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

A follow up to the same report issued ahead of last season, this report takes an in depth look at the Spanish top flight soccer league and its 20 participating teams.

COVID-19 has hit La Liga hard over the past two seasons, costing Spain's top two divisions up to the value of $2.43 billion. The big commercial question around the league this season centres around its domestic media rights which are up for tender and could be inline for a slight dip after the impact of the pandemic and loss of Lionel Messi to the French league. New rules coming into effect, has seen six La Liga clubs forced to change their front-of-shirt partners as Spain looks to diminish the position and rights of betting brands, as is currently being discussed as a potential idea in the English Premier League.

A look over the impact of COVID-19; analysis of the types of deals being signed; brand portfolio representation; and short breakdown into the commercial and social landscape of all 20 clubs.


  • La Liga continues to run as one of the most popular soccer leagues in global soccer.
  • The report takes a look at the commercial landscape of La Liga heading into the new 2021-22 season, looking at all the main commercial revenue streams available as well as the impact COVID-19 has had on the league. Further to this, the report breaks down the relevant data to assess the position of affiliated clubs, brands and broadcasters.

Reasons to Buy

  • It offers an in-dept look at one of the biggest soccer leagues in Europe - analysing all active 428 club and 22 major league sponsorship deals.
  • It also offers a strong insight into further areas of the commercial scene in Spain, including kit supplier, sponsorship and media rights landscape.
Note: Product cover images may vary from those shown
1. Executive Summary

2. Impact of COVID-19

3. La Liga Overview

4. Media Landscape

5. Sponsorship Landscape

6. Kit Supplier Market

7. Front-of-Shirt Sponsorship Market

8. Sleeve Sponsorship Market

9. Club Sponsorship Overview

10. The Clubs

11. Appendix

List of Tables
  • COVID-19 Deaths
  • Average Attendance Graph
  • Social Media Graph
  • Ticket Sales Table
  • Media Right Table
  • Sponsorship Deal Values Graph
  • League Sponsorship Charts
  • Kit Supplier Charts
  • Front-of-Shirt Sponsorship Charts
  • Sleeve Sponsorship Charts
  • Sponsorship Breakdown Overview Charts
  • Sponsorship Comparison Charts
  • Individual Team Sponsorship & Social Media Charts
Note: Product cover images may vary from those shown