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Global Baby Oral Care (Toothbrush & Toothpaste) Market Outlook 2026

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  • 71 Pages
  • August 2021
  • Region: Global
  • Bonafide Research
  • ID: 5456758
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Oral care is the practice to keep the mouth clean and disease-free, which starts from babyhood. A baby starts getting teething process around the age of four months, and it is imperative to care for oral health, to prevent early age cavities or gum diseases. The market research report titled- Global Baby Oral Care Market Outlook, 2026 analyses trends and markets for the baby oral care market. To achieve clarity, the market has been studied from different facets by appropriately segmenting the market. The baby oral care market has been broadly segmented into 2 product segmentations- baby toothbrushes and baby toothpaste. Further different sales and distribution channels have been analyzed by categorizing them into hypermarket/supermarket sales, pharmacy/drugstore, convenience stores, and online sales channels. The market is studied across 5 major regions and 19 major countries.

Big personal care brands, as well as smaller baby consumer-centric companies, are positioning themselves to capture the rapidly growing baby oral care market, especially in the developing regions and markets. These products are available in different variants like toothpaste with the mild formula of natural and herbal ingredients and toothbrushes with soft and gentle bristles. The baby oral care market is evaluated to be more than USD 1300 Million in the year 2020. The rise in disposable income, changing lifestyle and rising awareness about early childhood caries is to enhance the market of baby oral care in the coming period. The marketers are coming with more innovations in oral products such as cavity protection pastes, flavored toothpaste, cartoon character-based toothbrush, etc. Thus the market is expected to grow rapidly at a CAGR of more than 8% during the forecast period of 2021 to 2026.

Parents are now more concerned about the oral care disease, as the baby's immune system is more sensitive and it is proven that certain oral disorders can be fatal. Of the two major product types- Toothpaste & Toothbrush, the market share is distributed almost at an even pace across them. However, the market is led by the toothpaste segment which is expected to reach nearly 60% of the market share by the end of the forecasted period.

On further evaluation, it was observed that the Asia Pacific region holds the largest share globally, with its largest population of babies in the world. What makes the Asia-Pacific markets for baby oral care lucrative are not just the suitable demographic trends in the region, but also the fact that the region is home to some of the fastest-growing economies in the world. The Asia Pacific has a much lesser penetration rate of baby oral care products as compared to developed North America and European markets. However, different regions have different adoption and penetration rates when it comes to baby oral care. Parents use their traditional techniques of maintaining babies’ hygiene. Parents in the west are more adaptive and open to new products whereas parents in Middle Eastern countries stick to more traditional approaches. Many doctors and healthcare professionals suggest that parents should be using a soft, wet towel, wrapping it around the finger to clean the baby’s teeth and gums.

Sales channels that are used for sales and distribution of baby oral care products also differ from region to region. In North America and Europe, the primary sales channels driving the sales of oral care products are the supermarkets/hypermarkets. In Asia Pacific markets, supermarkets/hypermarkets do have a significant share among other channels, but convenience stores shares look much more prominent in Asia than in North America and Europe. Online sale channel solves the problem of communicating essential information related to the product and health care of the baby. However, the online sales channels are growing at a CAGR of 12.01% in the Asia Pacific region which is much higher than the growth rate in the North America and European market.

A personal experience in buying a baby product is fundamental for the fact that parents find it more assuring as they can clear doubts and get better confidence in the quality and standard of products they are buying. One trend which is common in both developing and developed markets in the baby oral care trend is the online sales channels.


  • Geography: Global
  • Base year: 2020
  • Historical year: 2015
  • Forecasted year: 2026


  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa


  • Market Size by Value for the period (2015-2026F)
  • Market Share by Type (Toothpaste & Toothbrush)
  • Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies & Drug Stores, Traditional Retail, Online)
  • Market Share by Region
  • Market Share by Country
  • Market Share by Company

This report would help you answer the following questions:

1. What is the market size and forecast of the Global Baby Oral Care Market?
2. What are the inhibiting factors and impact of COVID-19 shaping the Global Baby Oral Care Market during the forecast period?
3. Which region outstands in the Global Baby Oral Care Market?
4. Which are the segments to invest in over the forecast period in the Global Baby Oral Care Market?
5. What is the competitive strategic window for opportunities in the Global Baby Oral Care Market?
6. What are the technology trends and regulatory frameworks in the Global Baby Oral Care Market?
7. What are the major companies in the Global Baby Oral Care Market?

Table of Contents

1. Executive Summary2. Report Methodology
3. Market Structure
3.1. Market Considerate
3.2. Market Definitions

4. Global Baby Oral Care Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Sales Channel
4.2.2. By Region
4.2.3. By Country

5. North America Baby Oral Care Market Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By Sales Channel
5.2.2. By Country
5.2.3. By Product
5.3. US Baby Oral Care Market
5.4. Canada Baby Oral Care Market
5.5. Mexico Baby Oral Care Market

6. Europe Baby Oral Care Market Outlook
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Sales Channel
6.2.2. By Country
6.2.3. By Product
6.3. UK Baby Oral Care Market
6.4. Germany Baby Oral Care Market
6.5. France Baby Oral Care Market
6.6. Spain Baby Oral Care Market
6.7. Italy Baby Oral Care Market
6.8. Russia Baby Oral Care Market

7. Asia Pacific Baby Oral Care Market Outlook
7.1. Market Size by Value
7.2. Market Share
7.2.1. By Sales Channel
7.2.2. By Country
7.2.3. By Product
7.3. China Baby Oral Care Market
7.4. Japan Baby Oral Care Market
7.5. India Baby Oral Care Market
7.6. Australia Baby Oral Care Market

8. Latin America Baby Oral Care Market Outlook
8.1. Market Size by Value
8.2. Market Share
8.2.1. By Sales Channel
8.2.2. By Country
8.2.3. By Product
8.3. Brazil Baby Oral Care Market
8.4. Argentina Baby Oral Care Market
8.5. Columbia Baby Oral Care Market

9. Middle East & Africa Baby Oral Care Market Outlook
9.1. Market Size by Value
9.2. Market Share
9.2.1. By Sales Channel
9.2.2. By Country
9.2.3. By Product
9.3. UAE Baby Oral Care Market
9.4. Saudi Arabia Baby Oral Care Market
9.5. South Africa Baby Oral Care Market

10. Market Dynamics
10.1. Key Drivers
10.2. Key Challenges

11. Market Trends and Developments
12. Company Profiles
12.1. Artsana S.p.A
12.2. Colgate-Palmolive Company
12.3. Henkel AG & Co. KGaA
12.4. Johnson & Johnson Private Limited
12.5. Procter & Gamble
12.6. Unilever

13. Strategic Recommendations14. Related Reports15. Disclaimer

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Artsana S.p.A
  • Colgate-Palmolive Company
  • Henkel AG & Co. KGaA
  • Johnson & Johnson Private Limited
  • Procter & Gamble
  • Unilever