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Megatrends in Brazil

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  • 58 Pages
  • September 2022
  • Region: Brazil
  • Euromonitor International
  • ID: 5456941
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the publisher’s eight focus megatrends and insights as to how each trend has manifested in Brazil.

The Megatrends in Brazil report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • PicPay aims to popularise digital currency through its first in-app crypto exchange
  • Mobile gaming is highly popular in Brazil
  • Most consumers actively manage their data settings
  • Millennials are the most interested in receiving personalised offers
  • Friends and family remain the most trusted sources of information
  • A return to face-to-face activities is expected post-pandemic
  • Experience more
  • The Sandbox partners with BAYZ to bring its metaverse to Brazil
  • Brazilians embrace all types of experience
  • Online socialising is more common than face-to-face post-pandemic
  • Relaxation, all-inclusives and safety resonate most with Brazilian travellers
  • Millennials are the most focused on resuming in-person activities
  • Middle class reset
  • Cuponeria partners with Banco Bari to expand its system of cashback and coupons
  • The majority of Brazilians say they like to find bargains
  • Repurposing is gaining traction
  • Younger consumers are most likely to increase visits to discount stores
  • Premiumisation
  • Zee.Dog launches new range of natural, super premium dog foods
  • Most Brazilians would rather buy fewer but higher-quality things
  • Consumers extensively research the products they consume
  • Quality is especially important when it comes to home care
  • Shifting market frontiers
  • Brazil’s multicultural consumers are interested in international goods
  • Baby boomers are most focused on supporting local business
  • Shopping reinvented
  • Magalu launches Brazil’s first retailer-owned social commerce platform
  • Most consumers prefer in-store shopping, despite online boom
  • Almost half of Brazilians participate on companies’ social media feeds
  • Millennials are most likely to engage with brands online
  • Sustainable living

Ride-hailing app 99 to expand its fleet of electric cars following agreement with BYD
  • Brazilians are keen to play their part in helping to protect the environment
  • Reducing food waste and recycling are top concerns
  • Consumers are keen to make their voices heard
  • Recyclable and biodegradable packaging are considered most sustainable
  • Wellness
  • Alt-dairy company NoMoo launches new cashew-based drinks lines
  • Most Brazilians now seek healthy ingredients in food and drink
  • Meditation is the most commonly used antidote to stress
  • Brazilians align with their global counterparts in terms of health tech
  • Consumers remain cautious about health and safety