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Megatrends in Belgium

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  • 58 Pages
  • September 2022
  • Region: Belgium
  • Euromonitor International
  • ID: 5456945
This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of the publisher's eight focus megatrends and insights as to how each trend has manifested in Belgium.

The Megatrends in Belgium report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Megatrends market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Scope
  • The drivers shaping consumer behaviour
  • Megatrends framework
  • Businesses harness megatrends to renovate, innovate and disrupt
  • Digital living
  • Naki Power brings power banks to the sharing economy
  • Belgians lag behind global counterparts in all areas of tech
  • Half of Belgians actively manage their data settings
  • Older generations are the most wary of sharing personal data
  • Friends and family remain the most trusted source of information
  • Shift towards online activities will continue post-pandemic
  • Experience more
  • Gamestate brings modern gaming arcades to Belgium
  • Belgians on the whole prefer real world experiences
  • People more likely to regularly socialise online than in person
  • Travellers look for relaxation and outdoor activities
  • Millennials are the most keen to resume face-to-face activities
  • Middle class reset
  • Russian no-frills chain Mere creates new “super discounter” category
  • Baby Boomers are the most frugal cohort
  • Belgian consumers embrace mindful consumption
  • Younger generations are more willing to buy second-hand
  • Premiumisation
  • Gare Maritime Food Market provides gourmet street food in a unique setting
  • Most Belgians enjoy tailored products and experiences
  • More than half of Millennials are confident in the long-term value of their investments
  • Quality trumps value in home care and clothing
  • Shifting market frontiers
  • Cargill’s House of Chocolate serves as a European R&D hub for chocolatiers
  • Belgians are less keen than other nations to experience new cultures
  • Baby Boomers are the most supportive of local business
  • Shopping reinvented
  • Colruyt offers customers ultimate convenience with automated neighbourhood store
  • Shopping in Belgium is still mainly carried out in-store
  • Social media engagement by Belgian shoppers is relatively low
  • Millennials and Gen Z are most likely to interact with brands on social media
  • Sustainable living
  • Delhaize introduces vegan, organic wine in a paper bottle
  • Most Belgians are motivated to take action against climate change
  • Reducing food waste is the top environmental priority
  • Young consumers are increasingly influenced by companies’ social and political beliefs
  • Recyclable and reusable packaging is seen as the most sustainable
  • Wellness
  • Tiptoh brings new range of pea-based drinks to Belgium’s dairy free sector
  • Belgians lag behind global counterparts in all health indicators
  • Consumers turn to meditation and massage to help beat stress
  • Health tech holds growth potential
  • Health and safety precautions are a priority amid the pandemic