Serbia Cards and Payments - Opportunities and Risks to 2026

The publisher's ‘Serbia Cards and Payments - Opportunities and Risks to 2026' report provides detailed analysis of market trends in Serbia's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including cards, credit transfers, cheques and direct debits during the review-period (2018-22e).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, transaction values and volumes during the review-period and over the forecast-period (2022e-26f). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together the publisher's research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies and recent changes in regulatory structure.

The report provides top-level market analysis, information and insights into Serbia's cards and payments industry, including:

• Current and forecast values for each market in Serbia's cards and payments industry, including debit, credit and charge cards.
• Detailed insights into payment instruments including cards, credit transfers, cheques and direct debits . It also, includes an overview of the country's key alternative payment instruments.
• Ecommerce market analysis.
• Analysis of various market drivers and regulations governing Serbia's cards and payments industry.
• Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.
• Comprehensive analysis of consumer attitudes and buying preferences for cards.
• The competitive landscape of Serbia's cards and payments industry.

Scope

• Following the COVID-19 outbreak, contactless payments are increasingly gaining prominence in Serbia. According to a Visa survey conducted during February and March 2021, over 30% of Visa card holders were using their mobile phone to make contactless payments. All leading banks in the country now offer contactless-enabled payment cards. In April 2020, Mastercard increased its contactless payment limit without a PIN from RSD3,000 ($29.01) to RSD4,000 ($38.68), while Visa increased its limit from RSD4,000 to RSD5,000 ($48.35). These moves have supported payment card market growth.
• Growth in ecommerce is boosting card payments in the country. According to the National Bank of Serbia (NBS), 19.1 million online transactions were completed in the first half of 2022. The number of online purchases made using payment cards rose by 26.3% in H1 2022 compared to the same period of the previous year. To capitalize on the growing market, courier service providers are accepting payments via cards instead of cash on delivery. For example, in October 2022, Serbia-based courier service provider D Express partnered with Mastercard to offer card-on-delivery payments using Mastercard-branded cards instead of cash.
• To benefit from the growing preference for alternative payments, Google Pay launched in Serbia in August 2022, enabling consumers to make contactless in-store payments as well as online purchases. The solution is compatible with Mastercard and Visa payment cards. To make a payment, users open the app, select a saved card, and hold the phone near the contactless payment terminal to complete the transaction. The solution is currently available for ProCredit Bank and Banca Intesa customers.

Reasons to Buy

The report provides top-level market analysis, information and insights into Serbia's cards and payments industry, including:

• Make strategic business decisions, using top-level historic and forecast market data, related to Serbia's cards and payments industry and each market within it.
• Understand the key market trends and growth opportunities in Serbia's cards and payments industry.
• Assess the competitive dynamics in Serbia's cards and payments industry.
• Gain insights into marketing strategies used for various card types in Serbia.
• Gain insights into key regulations governing Serbia's cards and payments industry.