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Postpartum Products Market Size, Share & Trends Analysis Report By Product (Breastfeeding Accessories, Perineal Cooling Pads), By Sales Channel (Hospital Pharmacy, E-commerce), By Region, 2021-2028

  • ID: 5457611
  • Report
  • October 2021
  • Region: Global
  • 110 Pages
  • Grand View Research

FEATURED COMPANIES

  • Ameda
  • Artsana S.P.A
  • Edgewell Personal Care
  • Koninklijke Philips N.V.
  • Mayborn Group Limited
  • Medela LLC

The global postpartum products market size is expected to reach USD 3.44 billion by 2028. It is expected to expand at a CAGR of 6.4% from 2021 to 2028. A rise in the pregnancy rate globally is expected to boost the demand for postpartum products. These products help to deal with the physical changes of pregnant women post-pregnancy. However, the economic crisis caused by COVID-19 in many countries across the globe has led to a considerable decline in birth rates. For instance, a survey of the National Academy of Sciences in Europe showed that 73.0% of those planning to have a child in 2020 decided to delay or abandon their plans entirely. This is expected to impact the market growth in the long term.



The growing burden of problems during pregnancy, especially in developing countries, is likely to upsurge the adoption of postpartum products in such countries. As per the WHO, in 2017, approximately 810 women died every day from pregnancy and childbirth. In addition, the rising awareness among consumers regarding the use of safer and more effective post-partum solutions is anticipated to propel the market growth over the forecast period.

Moreover, the presence of various e-commerce sites offering postpartum products might drive the sales of the products through this sales channel over the forecast period. Motherhood Maternity, The Moms Co., Amazon, Walmart, Babylist, and Buy Buy Baby are some of the notable e-commerce sites that offer significant discounts and prompt customer service on various postpartum products owing to which people prefer to shop via the online sites.

Postpartum Products Market Report Highlights

  • On the basis of product, the breastfeeding accessories segment dominated the market with a revenue share of over 55.0% in 2020 owing to the growing awareness among new mothers regarding the benefits of postpartum products.
  • Based on the sales channel, the hospital pharmacy (inpatient) segment dominated the market with a revenue share of over 35.0% in 2020 due to the easy availability of a wide range of postpartum products. Moreover, hospital pharmacists help consumers in seeking advice, which is an added advantage.
  • The Asia Pacific dominated the market with a revenue share of over 40.0% in 2020. Rising awareness level, coupled with the presence of a large population in this region, is expected to boost the demand for postpartum products over the forecast period.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Ameda
  • Artsana S.P.A
  • Edgewell Personal Care
  • Koninklijke Philips N.V.
  • Mayborn Group Limited
  • Medela LLC

Chapter 1 Methodology and Scope
1.1 Market Segmentation and Scope
1.1.1 Product
1.1.2 Sales Channel
1.1.3 Regional Scope
1.1.4 Estimates And Forecast Timeline
1.2 Research Methodology
1.3 Information procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 Secondary Sources
1.3.4 Primary Research
1.3.5 Details Of Primary Research
1.4 Information Or Data Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Validation
1.6 Model Details
1.6.1 Commodity Flow Analysis (Model 1)
1.6.1.1 Approach 1: Commodity Flow Approach
1.6.2 Volume Price Analysis (Model 2)
1.6.2.1 Approach 2: Volume price analysis
1.7 List of Secondary Sources
1.8 List of Primary Sources
1.9 List of Abbreviations
1.10 Objectives
1.10.1 Objective 1
1.10.2 Objective 2
1.10.3 Objective 3
1.10.4 Objective 4

Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segment Outlook
2.3 Competitive Insights

Chapter 3 Postpartum Products Market Variables, Trends & Scope
3.1 Market Lineage Outlook
3.1.1 Parent Market Outlook
3.1.2 Ancillary Market Outlook
3.2 Penetration & Growth Prospect Mapping
3.3 User Perspective Analysis
3.3.1 Consumer Behavior Analysis
3.3.2 Market Influencer Analysis
3.4 List of Key End Users
3.5 Market Dynamics
3.5.1 Market Driver Analysis
3.5.1.1 Increasing burden of pregnancy problems
3.5.1.2 Increasing maternity care concerns among individuals
3.5.1.3 Rising birth rate in developing as well as in some of the developed countries
3.5.1.4 Well-developed distribution channels for postpartum care products
3.5.2 Market Restraints Analysis
3.5.2.1 Lack of awareness and unavailability of postpartum products in low-income countries
3.5.2.2 High cost of postpartum products
3.5.3 Market Opportunities Analysis
3.5.3.1 Improving healthcare infrastructure in emerging economies
3.6 Postpartum Products: Market Analysis Tools
3.6.1 Industry Analysis - Porter’s
3.6.2 SWOT Analysis, By PEST
3.7 Impact of COVID-19 on Market

Chapter 4 Postpartum Products Market: Segment Analysis, By Product, 2016 - 2028 (USD Million)
4.1 Definition and Scope
4.2 Product Market Share Analysis, 2020 & 2028
4.3 Segment Dashboard
4.4 Global Postpartum Products Market, by Product, 2016 to 2028
4.5 Market Size & Forecasts and Trend Analyses, 2016 to 2028
4.5.1 Breastfeeding Accessories
4.5.1.1 Breastfeeding accessories market, 2016 - 2028 (USD Million)
4.5.1.2 Nipple Care Products
4.5.1.2.1 Nipple care products market, 2016 - 2028 (USD Million)
4.5.1.3 Breast Shells
4.5.1.3.1 Breast shellsmarket, 2016 - 2028 (USD Million)
4.5.1.4 Breast Pads
4.5.1.4.1 Breast pads market, 2016 - 2028 (USD Million)
4.5.1.5 Breastmilk Preparation and Cleaning Products
4.5.1.5.1 Breastmilk preparation and cleaning products market, 2016 - 2028 (USD Million)
4.5.1.6 Breastmilk Storage & Feeding
4.5.1.6.1 Breastmilk storage & feeding market, 2016 - 2028 (USD Million)
4.5.1.7 Other Accessories
4.5.1.7.1 Other accessories market, 2016 - 2028 (USD Million)
4.5.2 Perineal Cooling Pads
4.5.2.1 Perineal cooling pads market, 2016 - 2028 (USD Million)
4.5.3 Others
4.5.3.1 Others market, 2016 - 2028 (USD Million)

Chapter 5 Postpartum Products Market: Segment Analysis, By Sales Channel, 2016 - 2028 (USD Million)
5.1 Definition and Scope
5.2 Sales Channel Market Share Analysis, 2020 & 2028
5.3 Segment Dashboard
5.4 Global Postpartum Products Market, by Sales Channel, 2016 to 2028
5.5 Market Size & Forecasts and Trend Analyses, 2016 to 2028
5.5.1 Hospital Pharmacy (Inpatient)
5.5.1.1 Hospital pharmacy (inpatient)market, 2016 - 2028 (USD Million)
5.5.2 Retail Store
5.5.2.1 Retail store market, 2016 - 2028 (USD Million)
5.5.3 E-commerce
5.5.3.1 E-commerce market, 2016 - 2028 (USD Million)
5.5.4 Wholesaler/Distributor
5.5.4.1 Wholesaler/distributor market, 2016 - 2028 (USD Million)
5.5.5 Direct Purchase
5.5.5.1 Direct Purchase market, 2016 - 2028 (USD Million)

Chapter 6 Postpartum Products Market: Regional Market Analysis, By Product, By Sales Channel, 2016 - 2028 (USD Million)
6.1 Definition & Scope
6.2 Regional Market Share Analysis, 2020 & 2028
6.3 Regional Market Dashboard
6.4 Regional Market Snapshot
6.5 Market Size, & Forecasts, Volume and Trend Analysis, 2020 to 2028
6.6 North America
6.6.1 North America Postpartum Products Market, 2016 - 2028 (USD Million)
6.6.2 U.S.
6.6.2.1 U.S. postpartum products market, 2016 - 2028 (USD Million)
6.6.3 Canada
6.6.3.1 Canada postpartum products market, 2016 - 2028 (USD Million)
6.7 Europe
6.7.1 Europe Postpartum Products Market, 2016 - 2028 (USD Million)
6.7.2 U.K.
6.7.2.1 U.K. postpartum products market, 2016 - 2028 (USD Million)
6.7.3 Germany
6.7.3.1 Germany postpartum products market, 2016 - 2028 (USD Million)
6.7.4 France
6.7.4.1 France postpartum products market, 2016 - 2028 (USD Million)
6.7.5 Italy
6.7.5.1 Italy postpartum products market, 2016 - 2028 (USD Million)
6.7.6 Spain
6.7.6.1 Spain postpartum products market, 2016 - 2028 (USD Million)
6.8 Asia Pacific
6.8.1 Asia Pacific Postpartum Products Market,2016 - 2028 (USD Million)
6.8.2 Japan
6.8.2.1 Japan postpartum products market, 2016 - 2028 (USD Million)
6.8.3 China (Mainland)
6.8.3.1 China (Mainland) postpartum products market, 2016 - 2028 (USD Million)
6.8.4 India
6.8.4.1 India postpartum products market, 2016 - 2028 (USD Million)
6.8.5 Australia
6.8.5.1 Australia postpartum products market, 2016 - 2028 (USD Million)
6.8.6 South Korea
6.8.6.1 South Korea postpartum products market, 2016 - 2028 (USD Million)
6.9 Latin America
6.9.1 Latin America Postpartum Products Market, 2016 - 2028 (USD Million)
6.9.2 Brazil
6.9.2.1 Brazil postpartum products market, 2016 - 2028 (USD Million)
6.9.3 Mexico
6.9.3.1 Mexico postpartum products market, 2016 - 2028 (USD Million)
6.9.4 Argentina
6.9.4.1 Argentina postpartum products market, 2016 - 2028 (USD Million)
6.9.5 Colombia
6.9.5.1 Colombia postpartum products market, 2016 - 2028 (USD Million)
6.10 MEA
6.10.1 MEA Postpartum Products Market, 2016 - 2028 (USD Million)
6.10.2 South Africa
6.10.2.1 South Africa postpartum products market, 2016 - 2028 (USD Million)
6.10.3 Saudi Arabia
6.10.3.1 Saudi Arabia postpartum products market, 2016 - 2028 (USD Million)
6.10.4 UAE
6.10.4.1 UAE postpartum products market, 2016 - 2028 (USD Million)

Chapter 7 Postpartum Products Market - Competitive Analysis
7.1 Recent Developments & Impact Analysis, by Key Market Participants
7.2 Company Categorization
7.2.1 Innovators
7.2.2 Market Leaders
7.3 Vendor Landscape
7.3.1 Key Company Market Share Analysis, 2020
7.3.2 Major Deals And Strategic Alliances
7.3.2.1 New Product Launch
7.3.2.2 Expansion
7.3.2.3 Acquisition
7.3.3 Market Entry Strategies
7.4 Company Profiles
7.4.1 Koninklijke Philips N.V.
7.4.1.1 Company overview
7.4.1.2 Financial Performance
7.4.1.3 Product benchmarking
7.4.1.4 Strategic initiatives
7.4.2 Medela LLC
7.4.2.1 Company overview
7.4.2.2 Financial Performance
7.4.2.3 Product benchmarking
7.4.2.4 Strategic initiatives
7.4.3 Newell Brands
7.4.3.1 Company overview
7.4.3.2 Financial performance
7.4.3.3 Product benchmarking
7.4.3.4 Product benchmarking
7.4.4 Ameda
7.4.4.1 Company overview
7.4.4.2 Financial performance
7.4.4.3Product benchmarking
7.4.4.4 Strategic initiatives
7.4.5 Nuby
7.4.5.1 Company overview
7.4.5.2 Financial performance
7.4.5.3 Product benchmarking
7.4.5.4 Strategic initiatives
7.4.6 Mayborn Group Limited
7.4.7.1 Company overview
7.4.7.2 Financial performance
7.4.7.3 Product benchmarking
7.4.7.4 Strategic initiatives
7.4.7 Artsana S.P.A
7.4.7.1 Company overview
7.4.7.2 Financial performance
7.4.7.3 Product benchmarking
7.4.7.4 Strategic initiatives
7.4.8 Edgewell Personal Care
7.4.7.1 Company overview
7.4.7.2 Financial performance
7.4.7.3 Product benchmarking
7.4.7.4 Strategic initiatives
7.4.9 Handi-Craft Company (Dr. Brown’s)
7.4.9.1 Company overview
7.4.9.2 Financial performance
7.4.9.3 Product benchmarking
7.4.9.4 Strategic initiatives
7.4.10 Medline
7.4.10.1 Company overview
7.4.10.2 Financial performance
7.4.10.3 Product benchmarking
7.4.10.4 Strategic initiatives

List of Tables
Table 1 List of secondary sources
Table 2 List of abbreviation
Table 3 North America postpartum products market, by country, 2016-2028 (USD Million)
Table 4 North America postpartum products market, by product, 2016-2028 (USD Million)
Table 5 North America postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 6 U.S. postpartum products market, by product, 2016-2028 (USD Million)
Table 7 U.S. postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 8 Canada postpartum products market, by product, 2016-2028 (USD Million)
Table 9 Canada postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 10 Europe postpartum products market, by country, 2016-2028 (USD Million)
Table 11 Europe postpartum products market, by product, 2016-2028 (USD Million)
Table 12 Europe postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 13 U.K. postpartum products market, by product, 2016-2028 (USD Million)
Table 14 U.K. postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 15 Germany postpartum products market, by product, 2016-2028 (USD Million)
Table 16 Germany postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 17 France postpartum products market, by product, 2016-2028 (USD Million)
Table 18 France postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 19 Italy postpartum products market, by product, 2016-2028 (USD Million)
Table 20 Italy postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 21 Spain postpartum products market, by product, 2016-2028 (USD Million)
Table 22 Spain postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 23 Asia Pacific postpartum products market, by country, 2016-2028 (USD Million)
Table 24 Asia Pacific postpartum products market, by product, 2016-2028 (USD Million)
Table 25 Asia Pacific postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 26 China postpartum products market, by product, 2016-2028 (USD Million)
Table 27 China postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 28 Japan postpartum products market, by product, 2016-2028 (USD Million)
Table 29 Japan postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 30 India postpartum products market, by product, 2016-2028 (USD Million)
Table 31 India postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 32 Australia postpartum products market, by patient demographic, 2016-2028 (USD Million)
Table 33 Australia postpartum products market, by product, 2016-2028 (USD Million)
Table 34 Australia postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 35 South Korea postpartum products market, by product, 2016-2028 (USD Million)
Table 36 South Korea postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 37 Latin America postpartum products market, by country, 2016-2028 (USD Million)
Table 38 Latin America postpartum products market, by product, 2016-2028 (USD Million)
Table 39 Latin America postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 40 Brazil postpartum products market, by product, 2016-2028 (USD Million)
Table 41 Brazil postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 42 Mexico postpartum products market, by product, 2016-2028 (USD Million)
Table 43 Mexico postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 44 Argentina postpartum products market, by product, 2016-2028 (USD Million)
Table 45 Argentina postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 46 Colombia postpartum products market, by product, 2016-2028 (USD Million)
Table 47 Colombia postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 48 Middle East & Africa postpartum products market, by country, 2016-2028 (USD Million)
Table 49 Middle East & Africa postpartum products market, by product,2016-2028 (USD Million)
Table 50 Middle East & Africa postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 51 South Africa postpartum products market, by product, 2016-2028 (USD Million)
Table 52 South Africa postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 53 Saudi Arabia postpartum products market, by product, 2016-2028 (USD Million)
Table 54 Saudi Arabia postpartum products market, by sales channel, 2016-2028 (USD Million)
Table 55 UAE postpartum products market, by product, 2016-2028 (USD Million)
Table 56 UAE postpartum products market, by sales channel, 2016-2028 (USD Million)

List of Figures
Fig. 1 Postpartum products market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook (2020)
Fig. 10 Segment outlook
Fig. 11 Strategy framework
Fig. 12 Penetration & growth prospect mapping
Fig. 13 Consumer behavior analysis
Fig. 14 Market driver relevance analysis (Current & future impact)
Fig. 15 Market restraint relevance analysis (Current & future impact)
Fig. 16 Porter’s five forces analysis
Fig. 17 SWOT analysis, by factor (political & legal, economic and technological)
Fig. 18 Post-partum products market: Product movement analysis
Fig. 19 Segment dashboard
Fig. 20 Post-partum products market product outlook: Key takeaways
Fig. 21 Breastfeeding accessories market, 2016-2028 (USD million)
Fig. 22 Nipple care products market, 2016-2028 (USD million)
Fig. 23 Breast shells market, 2016-2028 (USD million)
Fig. 24 Breast pads market, 2016-2028 (USD million)
Fig. 25 Breastmilk preparation and cleaning products market, 2016-2028 (USD million)
Fig. 26 Breastmilk storage & feeding market, 2016-2028 (USD million)
Fig. 27 Other accessories market, 2016-2028 (USD million)
Fig. 28 Perineal cooling pads market, 2016-2028 (USD million)
Fig. 29 Others market, 2016-2028 (USD million)
Fig. 30 Post-partum products market: Sales channel movement analysis
Fig. 31 Segment dashboard
Fig. 32 Post-partum products market sales channel outlook: Key takeaways
Fig. 33 Hospital pharmacy (inpatient) market, 2016-2028 (USD million)
Fig. 34 Retail store market, 2016-2028 (USD million)
Fig. 35 E-commerce market, 2016-2028 (USD million)
Fig. 36 Wholesaler/distributor market, 2016-2028 (USD million)
Fig. 37 Direct purchase market, 2016-2028 (USD million)
Fig. 38 Regional outlook, 2020 & 2028
Fig. 39 Regional market dashboard
Fig. 40 Regional market place: Key takeaways
Fig. 41 North America postpartum products market, 2016-2028 (USD million)
Fig. 42 US postpartum products market, 2016-2028 (USD million)
Fig. 43 Canada postpartum products market, 2016-2028 (USD million)
Fig. 44 Europe postpartum products market, 2016-2028 (USD million)
Fig. 45 UK postpartum products market, 2016-2028 (USD million)
Fig. 46 Germany postpartum products market, 2016-2028 (USD million)
Fig. 47 France postpartum products market, 2016-2028 (USD million)
Fig. 48 Italy postpartum products market, 2016-2028 (USD million)
Fig. 49 Spain postpartum products market, 2016-2028 (USD million)
Fig. 50 Asia Pacific postpartum products market, 2016-2028 (USD million)
Fig. 51 Japan postpartum products market, 2016-2028 (USD million)
Fig. 52 China (Mainland)postpartum products market, 2016-2028 (USD million)
Fig. 53 India postpartum products market, 2016-2028 (USD million)
Fig. 54 Australia postpartum products market, 2016-2028 (USD million)
Fig. 55 South Korea postpartum products market, 2016-2028 (USD million)
Fig. 56 Latin America postpartum products market, 2016-2028 (USD million)
Fig. 57 Brazil postpartum products market, 2016-2028 (USD million)
Fig. 58 Mexico postpartum products market, 2016-2028 (USD million)
Fig. 59 Argentina postpartum products market, 2016-2028 (USD million)
Fig. 60 Colombia postpartum products market, 2016-2028 (USD million)
Fig. 61 MEA postpartum products market, 2016-2028 (USD million)
Fig. 62 South Africa postpartum products market, 2016-2028 (USD million)
Fig. 63 Saudi Arabia postpartum products market, 2016-2028 (USD million)
Fig. 64 UAE postpartum products market, 2016-2028 (USD million)
Fig. 65 Company market share analysis, 2020
Fig. 66 Market differentiators
Fig. 67 Regional network map

Note: Product cover images may vary from those shown
  • Koninklijke Philips N.V.
  • Medela LLC
  • Newell Brands
  • Ameda
  • Nuby
  • Mayborn Group Limited
  • Artsana S.P.A
  • Edgewell Personal Care
  • Handi-Craft Company (Dr. Brown’s)
  • Medline
Note: Product cover images may vary from those shown

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