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Postpartum Products Market Size, Share & Trends Analysis Report By Product (Breastfeeding Accessories, Perineal Cooling Pads, Others), By Sales Channel (Hospital Pharmacy, Retail Store, E-Commerce), By Region, And Segment Forecasts, 2022 - 2030

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    Report

  • 110 Pages
  • November 2022
  • Region: Global
  • Grand View Research
  • ID: 5457611
The global postpartum products market size is expected to reach USD 3.90 billion by 2030, registering a CAGR of 6.5%. It is expected to expand at a CAGR of 6.4% from 2022 to 2030. A rise in the pregnancy rate globally is expected to boost the demand for postpartum products. These products help to deal with the physical changes of pregnant women post-pregnancy. However, the economic crisis caused by COVID-19 in many countries across the globe has led to a considerable decline in birth rates. For instance, a survey by the National Academy of Sciences in Europe showed that 73.0% of those planning to have a child in 2020 decided to delay or abandoned their plans entirely. This is expected to impact the market growth in the long term.

The growing burden of problems during pregnancy, especially in developing countries, is likely to upsurge the adoption of postpartum products in such countries. As per the WHO, in 2017, approximately 810 women died every day from pregnancy and childbirth. In addition, the rising awareness among consumers regarding the use of safer and more effective post-partum solutions is anticipated to propel the market growth over the forecast period.

Moreover, the presence of various e-commerce sites offering postpartum products might drive the sales of the products through this sales channel over the forecast period. Motherhood Maternity, The Moms Co., Amazon, Walmart, Babylist, and Buy Buy Baby are some of the notable e-commerce sites that offer significant discounts and prompt customer service on various postpartum products owing to which people prefer to shop via the online sites.

Postpartum Products Market Report Highlights

  • Based on product, the breastfeeding accessories segment dominated the market with a revenue share of over 55.0% in 2020 owing to the growing awareness among new mothers regarding the benefits of postpartum products
  • Based on sales channel, the hospital pharmacy (inpatient) segment dominated the market with a revenue share of over 35.0% in 2020 due to the easy availability of a wide range of postpartum products. Moreover, hospital pharmacists help consumers in seeking advice, which is an added advantage
  • Asia Pacific dominated the market with a revenue share of over 40.0% in 2020. The rising awareness level, coupled with the presence of a large population in this region, is expected to boost the demand for postpartum products over the forecast period


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Frequently Asked Questions about the Global Postpartum Products Market

What is the estimated value of the Global Postpartum Products Market?

The Global Postpartum Products Market was estimated to be valued at $2.36 Billion in 2022.

What is the growth rate of the Global Postpartum Products Market?

The growth rate of the Global Postpartum Products Market is 6.5%, with an estimated value of $3.9 Billion by 2030.

What is the forecasted size of the Global Postpartum Products Market?

The Global Postpartum Products Market is estimated to be worth $3.9 Billion by 2030.

Who are the key companies in the Global Postpartum Products Market?

Key companies in the Global Postpartum Products Market include Koninklijke Philips N.V., Medela LLC, Newell Brands, Ameda, Nuby, Mayborn Group Limited, Artsana S.P.A, Edgewell Personal Care and Craft Company (Dr. Brown’s).

Table of Contents

Chapter 1 Methodology and Scope
1.1 Market Segmentation and Scope
1.1.1 Product
1.1.2 Sales Channel
1.1.3 Regional Scope
1.1.4 Estimates And Forecast Timeline
1.2 Research Methodology
1.3 Information procurement
1.3.1 Purchased Database
1.3.2 Internal Database
1.3.3 Secondary Sources
1.3.4 Primary Research
1.3.5 Details Of Primary Research
1.4 Information or Data Analysis
1.4.1 Data Analysis Models
1.5 Market Formulation & Validation
1.6 Model Details
1.6.1 Commodity Flow Analysis (Model 1)
1.6.1.1 Approach 1: Commodity Flow Approach
1.6.2 Volume Price Analysis (Model 2)
1.6.2.1 Approach 2: Volume price analysis
1.7 List of Secondary Sources
1.8 List of Primary Sources
1.9 List of Abbreviations
1.10 Objectives
1.10.1 Objective 1
1.10.2 Objective 2
1.10.3 Objective 3
1.10.4 Objective 4
Chapter 2 Executive Summary
2.1 Market Outlook
2.2 Segment Outlook
2.3 Competitive Insights
Chapter 3 Postpartum Products Market Variables, Trends & Scope
3.1 Market Lineage Outlook
3.1.1 Parent Market Outlook
3.1.2 Ancillary Market Outlook
3.2 Penetration & Growth Prospect Mapping
3.3 User Perspective Analysis
3.3.1 Consumer Behavior Analysis
3.3.2 Market Influencer Analysis
3.4 List Of Key End Users
3.5 Market Dynamics
3.5.1 Market Driver Analysis
3.5.1.1 Increasing burden of pregnancy problems
3.5.1.2 Increasing maternity care concerns among individuals
3.5.1.3 Rising birth rate in developing as well as in some of the developed countries
3.5.1.4 Well-developed distribution channels for postpartum care products
3.5.2 Market Restraints Analysis
3.5.2.1 Lack Of Awareness And Unavailability Of Postpartum Products In Low-Income Countries
3.5.2.2 High Cost Of Postpartum Products
3.5.3 Market Opportunities Analysis
3.5.3.1 improving Healthcare Infrastructure In Emerging Economies
3.6 postpartum Products: Market Analysis Tools
3.6.1 Industry Analysis - Porter’s Five Forces
3.6.2 Swot Analysis, By PEST
3.7 Impact of COVID-19 on the Market
Chapter 4 Postpartum Products Market: Segment Analysis, ByProduct, 2018 - 2030 (USD Million)
4.1 Definition and Scope
4.2 Product Market Share Analysis, 2021 & 2030
4.3 Segment Dashboard
4.4 Global Postpartum Products Market, by Product, 2018 to 2030
4.5 Market Size & Forecasts and Trend Analyses, 2018 to 2030
4.5.1 Breastfeeding Accessories
4.5.1.1 Breastfeeding accessories market, 2018 - 2030 (USD Million)
4.5.1.2 Nipple Care Products
4.5.1.2.1 Nipple care products market, 2018 - 2030 (USD Million)
4.5.1.3 Breast Shells
4.5.1.3.1 Breast shellsmarket, 2018 - 2030 (USD Million)
4.5.1.4 Breast Pads
4.5.1.4.1 Breast padsmarket, 2018 - 2030 (USD Million)
4.5.1.5 Breastmilk Preparation and Cleaning Products
4.5.1.5.1 Breastmilk preparation and cleaning products market, 2018 - 2030 (USD Million)
4.5.1.6 Breastmilk Storage & Feeding
4.5.1.6.1 Breastmilk storage & feeding market, 2018 - 2030 (USD Million)
4.5.1.7 Other Accessories
4.5.1.7.1 Other accessories market, 2018 - 2030 (USD Million)
4.5.2 perineal Cooling Pads
4.5.2.1 perineal Cooling Pads market, 2018 - 2030 (USD Million)
4.5.3 others
4.5.3.1 Others market, 2018 - 2030 (USD Million)
Chapter 5 Postpartum Products Market: Segment Analysis, By Sales Channel, 2018 - 2030 (USD Million)
5.1 Definition and Scope
5.2 Sales Channel Market Share Analysis, 2021 & 2030
5.3 Segment Dashboard
5.4 Global Postpartum Products Market, by Sales Channel, 2018 to 2030
5.5 Market Size & Forecasts and Trend Analyses, 2018 to 2030
5.5.1 Hospital Pharmacy (Inpatient)
5.5.1.1 Hospital Pharmacy (Inpatient)Market, 2018 - 2030 (USD Million)
5.5.2 Retail Store
5.5.2.1 Retail Store market, 2018 - 2030 (USD Million)
5.5.3 E-Commerce
5.5.3.1 E-Commerce market, 2018 - 2030 (USD Million)
5.5.4 Wholesaler/Distributor
5.5.4.1 Wholesaler/Distributor market, 2018 - 2030 (USD Million)
5.5.5 Direct Purchase
5.5.5.1 Direct Purchase market, 2018 - 2030 (USD Million)
Chapter 6 Postpartum Products Market: Regional Market Analysis, By Product, By Sales Channel, 2018 - 2030 (USD Million)
6.1 Definition & Scope
6.2 Regional Market Share Analysis, 2021 & 2030
6.3 Regional Market Dashboard
6.4 Regional Market Snapshot
6.5 Market Size, & Forecasts, Volume and Trend Analysis, 2018 to 2030
6.6 North America
6.6.1 North America Postpartum Products Market, 2018 - 2030 (USD Million)
6.6.2 U.S.
6.6.2.1 U.S. Postpartum products market, 2018 - 2030 (USD Million)
6.6.3 Canada
6.6.3.1 Canada Postpartum Products Market, 2018 - 2030 (USD Million)
6.7 Europe
6.7.1 Europe Postpartum Products Market, 2018 - 2030 (USD Million)
6.7.2 U.K.
6.7.2.1 U.K. Postpartum products market, 2018 - 2030 (USD Million)
6.7.3 Germany
6.7.3.1 Germany Postpartum products market, 2018 - 2030 (USD Million)
6.7.4 France
6.7.4.1 France postpartum products market, 2018 - 2030 (USD Million)
6.7.5 Italy
6.7.5.1 Italy postpartum products market, 2018 - 2030 (USD Million)
6.7.6 Spain
6.7.6.1 Spain postpartum products market, 2018 - 2030 (USD Million)
6.8 Asia Pacific
6.8.1 Asia Pacific Postpartum Products Market, 2018 - 2030 (USD Million)
6.8.2 Japan
6.8.2.1 Japan Postpartum products market, 2018 - 2030 (USD Million)
6.8.3 China (Mainland)
6.8.3.1 China (Mainland) Postpartum Products Market, 2018 - 2030 (USD Million)
6.8.4 India
6.8.4.1 India Postpartum Products Market, 2018 - 2030 (USD Million)
6.8.5 Australia
6.8.5.1 Australia Postpartum products market, 2018 - 2030 (USD Million)
6.8.6 South Korea
6.8.6.1 South Korea postpartum products market, 2018 - 2030 (USD Million)
6.9 Latin America
6.9.1 Latin America Postpartum Products Market, 2018 - 2030 (USD Million)
6.9.2 Brazil
6.9.2.1 Brazil Postpartum products market, 2018 - 2030 (USD Million)
6.9.3 Mexico
6.9.3.1 Mexico Postpartum products market, 2018 - 2030 (USD Million)
6.9.4 Argentina
6.9.4.1 Argentina Postpartum Products Market, 2018 - 2030 (USD Million)
6.9.5 Colombia
6.9.5.1 Colombia Postpartum Products Market, 2018 - 2030 (USD Million)
6.10 MEA
6.10.1 MEA Postpartum Products Market, 2018 - 2030 (USD Million)
6.10.2 South Africa
6.10.2.1 South Africa Postpartum Products Market, 2018 - 2030 (USD Million)
6.10.3 Saudi Arabia
6.10.3.1 Saudi Arabia postpartum products market, 2018 - 2030 (USD Million)
6.10.4 UAE
6.10.4.1 UAE postpartum products market, 2018 - 2030 (USD Million)
Chapter 7 Postpartum Products Market - Competitive Analysis
7.1 Recent Developments & Impact Analysis, by Key Market Participants
7.2 Company Categorization
7.2.1 Innovators
7.2.2 Market Leaders
7.3 Vendor Landscape
7.3.1 Key Company Market Share Analysis, 2021
7.3.2 Major Deals And Strategic Alliances
7.3.2.1 New Product Launch
7.3.2.2 Expansion
7.3.2.3 Acquisition
7.3.3 Market Entry Strategies
7.4 Company Profiles
7.4.1 KONINKLIJKE PHILIPS N.V.
7.4.1.1 Company overview
7.4.1.2 Financial Performance
7.4.1.3 Product benchmarking
7.4.1.4 Strategic initiatives
7.4.2 MEDELA LLC
7.4.2.1 Company overview
7.4.2.2 Financial Performance
7.4.2.3 Product benchmarking
7.4.2.4 Strategic initiatives
7.4.3 NEWELL BRANDS
7.4.3.1 Company overview
7.4.3.2 Financial performance
7.4.3.3 Product benchmarking
7.4.3.4 Product benchmarking
7.4.4 AMEDA
7.4.4.1 Company overview
7.4.4.2 Financial performance
7.4.4.3Product benchmarking
7.4.4.4 Strategic initiatives
7.4.5 NUBY
7.4.5.1 Company overview
7.4.5.2 Financial performance
7.4.5.3 Productbenchmarking
7.4.5.4 Strategic initiatives
7.4.6 MAYBORN GROUP LIMITED
7.4.6.1 Company overview
7.4.6.2 Financial performance
7.4.6.3 Productbenchmarking
7.4.6.4 Strategic initiatives
7.4.7 ARTSANA S.P.A
7.4.7.1 Company overview
7.4.7.2 Financial performance
7.4.7.3 Product benchmarking
7.4.7.4 Strategic initiatives
7.4.8 EDGEWELL PERSONAL CARE
7.4.8.1 Company overview
7.4.8.2 Financial performance
7.4.8.3 Productbenchmarking
7.4.8.4 Strategic initiatives
7.4.9 HANDI-CRAFT COMPANY (DR. BROWN’S)
7.4.9.1 Company overview
7.4.9.2 Financial performance
7.4.9.3 Productbenchmarking
7.4.9.4 Strategic initiatives
7.4.10 MEDLINE
7.4.10.1 Company overview
7.4.10.2 Financial performance
7.4.10.3 Product benchmarking
7.4.10.4 Strategic initiatives
List of Tables
Table 1. List of secondary sources
Table 2. List of abbreviation
Table 3. North America postpartum products market, by country, 2018 - 2030 (USD Million)
Table 4. North America postpartum products market, by product, 2018 - 2030 (USD Million)
Table 5. North America postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 6. U.S. postpartum products market, by product, 2018 - 2030 (USD Million)
Table 7. U.S. postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 8. Canada postpartum products market, by product, 2018 - 2030 (USD Million)
Table 9. Canada postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 10. Europe postpartum products market, by country, 2018 - 2030 (USD Million)
Table 11. Europe postpartum products market, by product, 2018 - 2030 (USD Million)
Table 12. Europe postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 13. U.K. postpartum products market, by product, 2018 - 2030 (USD Million)
Table 14. U.K. postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 15. Germany postpartum products market, by product, 2018 - 2030 (USD Million)
Table 16. Germany postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 17. France postpartum products market, by product, 2018 - 2030 (USD Million)
Table 18. France postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 19. Italy postpartum products market, by product, 2018 - 2030 (USD Million)
Table 20. Italy postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 21. Spain postpartum products market, by product, 2018 - 2030 (USD Million)
Table 22. Spain postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 23. Asia Pacific postpartum products market, by country, 2018 - 2030 (USD Million)
Table 24. Asia Pacific postpartum products market, by product, 2018 - 2030 (USD Million)
Table 25. Asia Pacific postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 26. China postpartum products market, by product, 2018 - 2030 (USD Million)
Table 27. China postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 28. Japan postpartum products market, by product, 2018 - 2030 (USD Million)
Table 29. Japan postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 30. India postpartum products market, by product, 2018 - 2030 (USD Million)
Table 31. India postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 32. Australia postpartum products market, by patient demographic, 2018 - 2030 (USD Million)
Table 33. Australia postpartum products market, by product, 2018 - 2030 (USD Million)
Table 34. Australia postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 35. South Korea postpartum products market, by product, 2018 - 2030 (USD Million)
Table 36. South Korea postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 37. Latin America postpartum products market, by country, 2018 - 2030 (USD Million)
Table 38. Latin America postpartum products market, by product, 2018 - 2030 (USD Million)
Table 39. Latin America postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 40. Brazil postpartum products market, by product, 2018 - 2030 (USD Million)
Table 41. Brazil postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 42. Mexico postpartum products market, by product, 2018 - 2030 (USD Million)
Table 43. Mexico postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 44. Argentina postpartum products market, by product, 2018 - 2030 (USD Million)
Table 45. Argentina postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 46. Colombia postpartum products market, by product, 2018 - 2030 (USD Million)
Table 47. Colombia postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 48. Middle East & Africa postpartum products market, by country, 2018 - 2030 (USD Million)
Table 49. Middle East & Africa postpartum products market, by product, 2018 - 2030 (USD Million)
Table 50. Middle East & Africa postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 51. South Africa postpartum products market, by product, 2018 - 2030 (USD Million)
Table 52. South Africa postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 53. Saudi Arabia postpartum products market, by product, 2018 - 2030 (USD Million)
Table 54. Saudi Arabia postpartum products market, by sales channel, 2018 - 2030 (USD Million)
Table 55. UAE postpartum products market, by product, 2018 - 2030 (USD Million)
Table 56. UAE postpartum products market, by sales channel, 2018 - 2030 (USD Million)
List of Figures
Fig. 1 Postpartum products market segmentation
Fig. 2 Market research process
Fig. 3 Information procurement
Fig. 4 Primary research pattern
Fig. 5 Market research approaches
Fig. 6 Value-chain-based sizing & forecasting
Fig. 7 QFD modeling for market share assessment
Fig. 8 Market formulation & validation
Fig. 9 Market outlook (2021)
Fig. 10 Segment outlook
Fig. 11 Strategy framework
Fig. 12 Penetration & growth prospect mapping
Fig. 13 Consumer behavior analysis
Fig. 14 Market driver relevance analysis (Current & future impact)
Fig. 15 Market restraint relevance analysis (Current & future impact)
Fig. 16 Porter’s five forces analysis
Fig. 17 SWOT analysis, by factor (political & legal, economic and technological)
Fig. 18 Postpartum products market: Product movement analysis
Fig. 19 Segment dashboard
Fig. 20 Postpartumproducts market product outlook: Key takeaways
Fig. 21 Breastfeeding accessories market, 2018 - 2030 (USD Million)
Fig. 22 Nipple care products market, 2018 - 2030 (USD Million)
Fig. 23 Breast shells market, 2018 - 2030 (USD Million)
Fig. 24 Breast pads market, 2018 - 2030 (USD Million)
Fig. 25 Breastmilk preparation and cleaning products market, 2018 - 2030 (USD Million)
Fig. 26 Breastmilk storage & feeding market, 2018 - 2030 (USD Million)
Fig. 27 Other accessories market, 2018 - 2030 (USD Million)
Fig. 28 Perineal cooling pads market, 2018 - 2030 (USD Million)
Fig. 29 Others market, 2018 - 2030 (USD Million)
Fig. 30 Postpartum products market: Sales channel movement analysis
Fig. 31 Segment dashboard
Fig. 32 Postpartum products market sales channel outlook: Key takeaways
Fig. 33 Hospital pharmacy (inpatient)market, 2018 - 2030 (USD Million)
Fig. 34 Retail store market, 2018 - 2030 (USD Million)
Fig. 35 E-commerce market, 2018 - 2030 (USD Million)
Fig. 36 Wholesaler/distributor market, 2018 - 2030 (USD Million)
Fig. 37 Direct purchase market, 2018 - 2030 (USD Million)
Fig. 38 Regional outlook, 2021 & 2030
Fig. 39 Regional market dashboard
Fig. 40 Regional marketplace: Key takeaways
Fig. 41 North America postpartum products market, 2018 - 2030 (USD Million)
Fig. 42 U.S. postpartum products market, 2018 - 2030 (USD Million)
Fig. 43 Canada postpartum products market, 2018 - 2030 (USD Million)
Fig. 44 Europe postpartum products market, 2018 - 2030 (USD Million)
Fig. 45 U.K. postpartum products market, 2018 - 2030 (USD Million)
Fig. 46 Germany postpartum products market, 2018 - 2030 (USD Million)
Fig. 47. France postpartum products market, 2018 - 2030 (USD Million)
Fig. 48 Italy postpartum products market, 2018 - 2030 (USD Million)
Fig. 49 Spain postpartum products market, 2018 - 2030 (USD Million)
Fig. 50 Asia Pacific postpartum products market, 2018 - 2030 (USD Million)
Fig. 51 Japan postpartum products market, 2018 - 2030 (USD Million)
Fig. 52 China (Mainland)postpartum products market, 2018 - 2030 (USD Million)
Fig. 53 India postpartum products market, 2018 - 2030 (USD Million)
Fig. 54 Australia postpartum products market, 2018 - 2030 (USD Million)
Fig. 55 South Korea postpartum products market, 2018 - 2030 (USD Million)
Fig. 56 Latin America postpartum products market, 2018 - 2030 (USD Million)
Fig. 57 Brazil postpartum products market, 2018 - 2030 (USD Million)
Fig. 58 Mexico postpartum products market, 2018 - 2030 (USD Million)
Fig. 59 Argentina postpartum products market, 2018 - 2030 (USD Million)
Fig. 60 Colombia postpartum products market, 2018 - 2030 (USD Million)
Fig. 61 MEA postpartum products market, 2018 - 2030 (USD Million)
Fig. 62 South Africa postpartum products market, 2018 - 2030 (USD Million)
Fig. 63 Saudi Arabia postpartum products market, 2018 - 2030 (USD Million)
Fig. 64 UAE postpartum products market, 2018 - 2030 (USD Million)
Fig. 65 Company market share analysis, 2021
Fig. 66 Market differentiators
Fig. 67 Regional network map

Companies Mentioned

  • Koninklijke Philips N.V.
  • Medela LLC
  • Newell Brands
  • Ameda
  • Nuby
  • Mayborn Group Limited
  • Artsana S.P.A
  • Edgewell Personal Care
  • Handi-Craft Company (Dr. Brown’s)
  • Medline

Methodology

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