However, the global wet wipes market might also face some challenges. Stringent government regulations and issue of disposal might limit the growth of wet wipes market. Also, the circulation of counterfeit products might hamper the profit share of original manufacturers.
The global wet wipes market is segmented based on product type, distribution channel and region. Based on product type, the market is categorized into baby wipes, facial & cosmetic wipes, hand & body wipes, surface wipes, others. Out of these, the personal care segment accounted for largest market share in 2020 and is expected to hold its position during the forecast period as well attributable to the growing concerns regarding spread of COVID-19, which is making consumers use wet wipes at an increasing rate. However, the demand from healthcare and other commercial segments is also anticipated to increase significantly. Therefore, the healthcare segment is anticipated to witness high CAGR during the forecast period owing to the increasing demand from hospitals, clinics and other diagnostic centers.
Based on region, North America is expected to dominate the global wet wipes market owing to the increasing cases of coronavirus in countries like United States and Canada. Additionally, high disposable income of consumers in the region is also playing a major role in driving the market as more consumers are able to spend on these disinfectants. However, the Asia-Pacific region is expected to undergo highest growth during he forecast period owing to the high demand for wet wipes from countries like China and India.
Major players operating in the global wet wipes market include Wetnaps Ltd, Nice-Pak Products, Inc., 3M Co., Godrej Consumer Products Limited, Unilever Group, Essity Aktiebolag (publ), Henkel AG and Co. KGaA, Johnson and Johnson Services Inc., Kimberly-Clark Corp., S. C. Johnson and Son Inc., The Clorox Co., The Procter and Gamble Co., Unicharm Corp. and ASHOK & CO. (PVT.) LTD, among others. The manufacturers are focusing on increasing their production capacities to meet the growing demand for wet wipes. Additionally, the companies are also engaging in R&D activities to enhance their product portfolios and increase their global market share.
Years considered for this report:
- Historical Years: 2016-2019
- Base Year: 2020
- Estimated Year: 2021
- Forecast Period: 2022-2026
Objective of the Study:
- To analyze and estimate the market size of global wet wipes market from 2016 to 2019.
- To estimate and forecast the market size of global wet wipes market from 2020 to 2026 and growth rate until 2026.
- To classify and forecast global wet wipes market based on product type, distribution channel, company and regional distribution.
- To identify dominant region or segment in the global wet wipes market.
- To identify drivers and challenges for global wet wipes market.
- To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in global wet wipes market.
- To conduct pricing analysis for global wet wipes market.
- To identify and analyze the profile of leading players operating in global wet wipes market.
- To identify key sustainable strategies adopted by market players in global wet wipes market.
The publisher performed both primary as well as exhaustive secondary research for this study. Initially, the publisher sourced a list of manufacturers across the globe. Subsequently, the publisher conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, the publisher could include the manufacturers who could not be identified due to the limitations of secondary research. The publisher analyzed the manufacturers, distribution channels and presence of all major players across the globe.
The publisher calculated the market size of global wet wipes market using a bottom-up approach, wherein data for various end-user segments was recorded and forecast for the future years. The publisher sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.
Key Target Audience:
- Wet wipes manufacturers, suppliers, distributors and other stakeholders
- Government bodies such as regulating authorities and policy makers
- Organizations, forums and alliances related to wet wipes
- Market research and consulting firms
The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as wet wipes manufacturers, suppliers, partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.
In this report, global wet wipes market has been segmented into following categories, in addition to the industry trends which have also been detailed below:
Global Wet Wipes Market, By Product Type
- Baby Wipes
- Facial & Cosmetic Wipes
- Hand & Body Wipes
- Surface Wipes
Global Wet Wipes Market, By Distribution Channel
- Convenience Stores
Global Wet Wipes Market, By Region
- North America
- United States
- United Kingdom
- South Korea
- Middle East & Africa
- South Africa
- Saudi Arabia
- South America
Company Profiles: Detailed analysis of the major companies present in global wet wipes market.
With the given market data, the publisher offers customizations according to a company’s specific needs.
This product will be delivered within 1-3 business days.
Table of Contents
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Product Type (Baby Wipes, Facial & Cosmetic Wipes, Hand & Body Wipes, Surface Wipes, Others)
5.2.2. By Distribution Channel (Supermarket/Hypermarket, Convenience Stores, Pharmacy, E-commerce, and Others)
5.2.3. By Region (Asia-Pacific, North America, Europe, South America, MEA)
5.2.4. By Company (2020)
5.3. Product Market Map
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Product Type
6.2.2. By Distribution Channel
6.2.3. By Country
6.3. Asia-Pacific: Country Analysis
6.3.1. China Wet Wipes Market Outlook
188.8.131.52. Market Size & Forecast
184.108.40.206.1. By Value
220.127.116.11. Market Share & Forecast
18.104.22.168.1. By Product Type
22.214.171.124.2. By Distribution Channel
6.3.2. India Wet Wipes Market Outlook
126.96.36.199. Market Size & Forecast
188.8.131.52.1. By Value
184.108.40.206. Market Share & Forecast
220.127.116.11.1. By Product Type
18.104.22.168.2. By Distribution Channel
6.3.3. Japan Wet Wipes Market Outlook
22.214.171.124. Market Size & Forecast
126.96.36.199.1. By Value
188.8.131.52. Market Share & Forecast
184.108.40.206.1. By Product Type
220.127.116.11.2. By Distribution Channel
6.3.4. South Korea Wet Wipes Market Outlook
18.104.22.168. Market Size & Forecast
22.214.171.124.1. By Value
126.96.36.199. Market Share & Forecast
188.8.131.52.1. By Product Type
184.108.40.206.2. By Distribution Channel
6.3.5. Australia Wet Wipes Market Outlook
220.127.116.11. Market Size & Forecast
18.104.22.168.1. By Value
22.214.171.124. Market Share & Forecast
126.96.36.199.1. By Product Type
188.8.131.52.2. By Distribution Channel
6.3.6. Singapore Wet Wipes Market Outlook
184.108.40.206. Market Size & Forecast
220.127.116.11.1. By Value
18.104.22.168. Market Share & Forecast
22.214.171.124.1. By Product Type
126.96.36.199.2. By Distribution Channel
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Product Type
7.2.2. By Distribution Channel
7.2.3. By Country
7.3. Europe: Country Analysis
7.3.1. France Wet Wipes Market Outlook
188.8.131.52. Market Size & Forecast
184.108.40.206.1. By Value
220.127.116.11. Market Share & Forecast
18.104.22.168.1. By Product Type
22.214.171.124.2. By Distribution Channel
7.3.2. Germany Wet Wipes Market Outlook
126.96.36.199. Market Size & Forecast
188.8.131.52.1. By Value
184.108.40.206. Market Share & Forecast
220.127.116.11.1. By Product Type
18.104.22.168.2. By Distribution Channel
7.3.3. United Kingdom Wet Wipes Market Outlook
22.214.171.124. Market Size & Forecast
126.96.36.199.1. By Value
188.8.131.52. Market Share & Forecast
184.108.40.206.1. By Product Type
220.127.116.11.2. By Distribution Channel
7.3.4. Spain Wet Wipes Market Outlook
18.104.22.168. Market Size & Forecast
22.214.171.124.1. By Value
126.96.36.199. Market Share & Forecast
188.8.131.52.1. By Product Type
184.108.40.206.2. By Distribution Channel
7.3.5. Italy Wet Wipes Market Outlook
220.127.116.11. Market Size & Forecast
18.104.22.168.1. By Value
22.214.171.124. Market Share & Forecast
126.96.36.199.1. By Product Type
188.8.131.52.2. By Distribution Channel
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Product Type
8.2.2. By Distribution Channel
8.2.3. By Country
8.3. North America: Country Analysis
8.3.1. United States Wet Wipes Market Outlook
184.108.40.206. Market Size & Forecast
220.127.116.11.1. By Value
18.104.22.168. Market Share & Forecast
22.214.171.124.1. By Product Type
126.96.36.199.2. By Distribution Channel
8.3.2. Mexico Wet Wipes Market Outlook
188.8.131.52. Market Size & Forecast
184.108.40.206.1. By Value
220.127.116.11. Market Share & Forecast
18.104.22.168.1. By Product Type
22.214.171.124.2. By Distribution Channel
8.3.3. Canada Wet Wipes Market Outlook
126.96.36.199. Market Size & Forecast
188.8.131.52.1. By Value
184.108.40.206. Market Share & Forecast
220.127.116.11.1. By Product Type
18.104.22.168.2. By Distribution Channel
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Product Type
9.2.2. By Distribution Channel
9.2.3. By Country
9.3. South America: Country Analysis
9.3.1. Brazil Wet Wipes Market Outlook
22.214.171.124. Market Size & Forecast
126.96.36.199.1. By Value
188.8.131.52. Market Share & Forecast
184.108.40.206.1. By Product Type
220.127.116.11.2. By Distribution Channel
9.3.2. Argentina Wet Wipes Market Outlook
18.104.22.168. Market Size & Forecast
22.214.171.124.1. By Value
126.96.36.199. Market Share & Forecast
188.8.131.52.1. By Product Type
184.108.40.206.2. By Distribution Channel
9.3.3. Colombia Wet Wipes Market Outlook
220.127.116.11. Market Size & Forecast
18.104.22.168.1. By Value
22.214.171.124. Market Share & Forecast
126.96.36.199.1. By Product Type
188.8.131.52.2. By Distribution Channel
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Product Type
10.2.2. By Distribution Channel
10.2.3. By Country
10.3. MEA: Country Analysis
10.3.1. South Africa Wet Wipes Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Product Type
10.3.1.2.2. By Distribution Channel
10.3.2. Saudi Arabia Wet Wipes Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Product Type
10.3.2.2.2. By Distribution Channel
10.3.3. UAE Wet Wipes Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Product Type
10.3.3.2.2. By Distribution Channel
14.1.1. Wetnaps Ltd
14.1.2. Nice-Pak Products, Inc.
14.1.3. 3M Co.
14.1.4. Godrej Consumer Products Limited
14.1.5. Unilever Group
14.1.6. Essity Aktiebolag (publ)
14.1.7. Henkel AG and Co. KGaA
14.1.8. Johnson and Johnson Services Inc.
14.1.9. Kimberly-Clark Corp.
14.1.10. S. C. Johnson and Son Inc.
14.1.11. The Clorox Co.
14.1.12. The Procter and Gamble Co.
14.1.13. Unicharm Corp.
14.1.14. ASHOK & CO. (PVT.) LTD
A selection of companies mentioned in this report includes:
- Wetnaps Ltd
- Nice-Pak Products, Inc.
- M Co.
- Godrej Consumer Products Limited
- Unilever Group
- Essity Aktiebolag (publ)
- Henkel AG and Co. KGaA
- Johnson and Johnson Services Inc.
- Kimberly-Clark Corp.
- S. C. Johnson and Son Inc.
- The Clorox Co.
- The Procter and Gamble Co.
- Unicharm Corp.
- ASHOK & CO. (PVT.) LTD