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Japan Beer and Cider Market Insights to 2026 - Market Overview, Category and Segment Analysis, Company Market Share, Distribution, Packaging and Consumer Insights

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  • 93 Pages
  • September 2021
  • Region: Japan
  • GlobalData
  • ID: 5458401
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The pandemic has sent shockwaves throughout the world and has brought great uncertainty to every country. According to the publisher, Japan’s economy contracted by 5.15% in 20201 due to the outbreak of COVID-19, which pushed the country into a recession. Japan is the world’s third-largest economy and suffered its worst quarterly contraction during April-June since the second World War 2.

Even the strong economic growth achieved by the country in the second half of the year could not fully compensate for these losses in 2020. Even though the economy is predicted to recover fast, with reduced restrictions on movement and a partial lockdown, the vaccine rollout has been slower in Japan compared to its Western counterparts3, which may result in a resurgence in cases in 2021.

Japan Beer and Cider Market Insights to 2026 report provides a complete overview of the Japan Beer and Cider industry structure offering a comprehensive insight into historical background trends, 2020 performance and outlook to 2026.


Covering total market (On and Off-Premise), the report details:
  • 2016-2020 actual detailed Beer Consumption Volume data by Segment, Brand, Brewer, Packaging and Distribution (On and Off-Premise), with 2021 forecasts.
  • Value by distribution channel 2016-2020, with 2021 forecasts.
  • Overview of the competitive landscape in the Beer and Cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the Beer and Cider market.

Reasons to Buy

  • Gain an in-depth understanding of the dynamics and structure of the Japan Beer and Cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Japan Beer and Cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

  • Introduction
  • Executive Summary
  • COVID 19 Beer & Cider Recovery
  • Industry Snapshot Forecast
  • Industry Snapshot Share & Per Capita Consumption
  • Beer & Cider Volume and Value Growth Projections
  • Enablers and Inhibitors of Beer & Cider Growth
  • Category and Segment Insight
  • Beer & Cider Winners and Losers
  • Beer Category Overview
  • Beer Beer Type Evolution
  • Craft Beer Segment Dynamics
  • Cider Category Overview
  • Cider Cider Type Evolution
  • Flavor Segment Dynamics Cider
  • Brand vs. Private Label Dynamics
  • Price Segmentation
  • Alcoholic Strength Segment Dynamics
  • Beer Emerging Trends & Opportunities
  • Cider Emerging Trends & Opportunities
  • Company and Brand Insight
  • Leading Company Volume and Value Performance
  • Leading Company Profiles
  • Beer Brand and Private Label Trends
  • Cider Brand and Private Label Trends
  • Brand Spotlight How to Win
  • Mergers & Acquisition Activity 2020
  • Job Analytics Total Jobs
  • Distribution Insight
  • On vs. Off Premise Evolution in Beer & Cider
  • On Premise Snapshot
  • Off Premise Snapshot
  • Sub Channel Evolution in Beer & Cider
  • On Premise Channels Key Winner & Loser
  • Off Premise Channels Key Winner & Loser
  • Packaging Insight
  • Packaging Material Snapshot
  • Packaging Type Snapshot
  • Influences on Packaging
  • Consumer Insight
  • Key Consumer Trends
  • Trend Analysis
  • Strategic Issues Summary Map
  • Actionable Insights
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Asahi Breweries
  • Kirin Brewery Co Ltd, Japan
  • Suntory Beer Ltd