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Hungary Bakery and Cereals Market Assessment and Forecasts to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

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    Report

  • 141 Pages
  • October 2021
  • Region: Hungary
  • GlobalData
  • ID: 5458478
The publisher's Country Profile report on the bakery & cereals sector in Hungary provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Hungary bakery & cereals sector is led by the bread & rolls category in value terms in 2020. The cereal bars category is forecast to register the fastest value growth during 2020-2025. Hypermarkets & supermarkets is the leading channel for distribution of bakery & cereals in the country. Szilágyi Pékség Kft, Chipita S.A. and Mondelez International, Inc are the leading companies in the country. Flexible packaging is the most commonly used pack material in the Hungary bakery & cereals sector.

What else is contained?


  • Sector data: Overall sector value and volume data with growth analysis for 2015-2025
  • Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
  • Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
  • Distribution data: Percentage of sales within each category through distribution channels such as "dollar stores", variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope


  • The per capita consumption and expenditure of bakery & cereals in Hungary were higher than the global level in 2020
  • Hungary consumers prefer value-for-money products in the bakery & cereals sector
  • The per capita consumption of bread & rolls was higher in Hungary than other bakery & cereal categories in 2020
  • Hypermarkets & supermarkets is the leading distribution channel in the Hungary bakery & cereals sector
  • Private labels are growing at a higher CAGR than brands in the Hungary bakery & cereals
  • The health & wellness market is led by the bread & rolls category in the Hungarian bakery & cereals sector
  • “Kids & babies” represent the largest subset of the bakery & cereals sector in Hungary

Reasons to Buy


  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Report ScopeExecutive Summary
Part 1: Market Environment
  • Value and Volume Share of Hungary in the Global and Eastern Europe Markets
  • Growth Analysis of Hungary Compared to Other Leading Countries in the Eastern Europe Market
  • PCC and PCE of Hungary Compared to the Global and Eastern Europe Markets

Part 2: Sector Deep Dive
  • Hungary Bakery & cereals Sector Snapshot
  • Market Size Analysis
  • Consumers Are Trading Down for Value-for-Money Products in the Sector
  • Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers
  • Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers

Part 3: Category Deep Dive
  • Per Capita Consumption Analysis by Category
  • Market Size Analysis-Category: Baking Ingredients
  • Segment-Level Analysis (in Value Terms) -Baking Ingredients
  • Segment-Level Analysis (in Volume Terms) -Baking Ingredients
  • Market Size Analysis-Category: Baking Mixes
  • Segment-Level Analysis (in Value Terms) -Baking Mixes
  • Segment-Level Analysis (in Volume Terms) -Baking Mixes
  • Market Size Analysis -Category: Bread & Rolls
  • Segment-Level Analysis (in Value Terms) -Bread & Rolls
  • Segment-Level Analysis (in Volume Terms) -Bread & Rolls
  • Market Size Analysis-Breakfast Cereals
  • Segment-Level Analysis (in Value Terms) -Breakfast Cereals
  • Segment-Level Analysis (in Volume Terms) -Breakfast Cereals
  • Market Size Analysis-Cakes, Pastries & Sweet Pies
  • Segment-Level Analysis (in Value Terms) -Cakes, Pastries & Sweet Pies
  • Segment-Level Analysis (in Volume Terms) -Cakes, Pastries & Sweet Pies
  • Market Size Analysis-Cereal Bars
  • Segment-Level Analysis (in Value Terms) -Cereal Bars
  • Segment-Level Analysis (in Volume Terms) -Cereal Bars
  • Market Size Analysis-Cookies (Sweet Biscuits)
  • Segment-Level Analysis (in Value Terms) -Cookies (Sweet Biscuits)
  • Segment-Level Analysis (in Volume Terms) -Cookies (Sweet Biscuits)
  • Market Size Analysis-Dough Products
  • Segment-Level Analysis (in Value Terms) -Dough Products
  • Segment-Level Analysis (in Volume Terms) -Dough Products
  • Market Size Analysis-Energy Bars
  • Market Size Analysis-Morning Goods
  • Segment-Level Analysis (in Value Terms) -Morning Goods
  • Segment-Level Analysis (in Volume Terms) -Morning Goods
  • Market Size Analysis-Savory Biscuits
  • Segment-Level Analysis (in Value Terms) -Savory Biscuits
  • Segment-Level Analysis (in Volume Terms) -Savory Biscuits

Part 4: Distribution Analysis
  • Channel Share Analysis

Part 5: Competitive Environment
  • Leading Companies -Value and Volume Shares
  • Brand Share Analysis of Top Five Companies
  • Brand Share Analysis of Top Five Companies by Category
  • Private Label Share Analysis by Category
  • Growth of Private Labels Compared to Branded Products
  • Degree of Consolidation/Fragmentation by Category

Part 6: Health & Wellness Analysis
  • Health & Wellness Analysis by Category
  • Health & Wellness Analysis by Product Attributes
  • Health & Wellness Analysis by Consumer Benefits
  • Cross Category Comparison -Products with H&W Claims Vs. Non-H&W Claims

Part 7: Packaging Analysis
  • Pack Material Growth Analysis
  • Pack Type Growth Analysis
  • Closure Type Growth Analysis
  • Primary Outer Type Growth Analysis

Part 8: Consumergraphics
  • Demographic Analysis
  • Methodology
  • Definitions
  • Appendix

List of Tables
  • Leading Value Categories
  • Leading Categories (Volume), 2020
  • Cross-Category Comparison -By Value (2015-2025)
  • Cross-Category Comparison -By Volume (2015-2025)
  • Per Capita Consumption (by Category), Hungary Compared to Eastern Europe and Global Levels (in Kg), 2020
  • Baking Ingredients -Value Analysis by Segment, 2015-2025
  • Baking Ingredients-Volume Analysis by Segment, 2015-2025
  • Baking Mixes -Value Analysis by Segment, 2015-2025
  • Baking Mixes -Volume Analysis by Segment, 2015-2025
  • Bread & rolls -Value Analysis by Segment, 2015-2025
  • Bread & rolls -Volume Analysis by Segment, 2015-2025
  • Breakfast Cereals -Value Analysis by Segment, 2015-2025
  • Breakfast Cereals -Volume Analysis by Segment, 2015-2025
  • Cakes, Pastries & sweet Pies -Value Analysis by Segment, 2015-2025
  • Cakes, Pastries & sweet Pies -Volume Analysis by Segment, 2015-2025
  • Cereal Bars -Value Analysis by Segment, 2015-2025
  • Cereal Bars -Volume Analysis by Segment, 2015-2025
  • Cookies (Sweet Biscuits) -Value Analysis by Segment, 2015-2025
  • Cookies (Sweet Biscuits) -Volume Analysis by Segment, 2015-2025
  • Dough Products -Value Analysis by Segment, 2015-2025
  • Dough Products -Volume Analysis by Segment, 2015-2025
  • Morning Goods -Value Analysis by Segment, 2015-2025
  • Morning Goods -Volume Analysis by Segment, 2015-2025
  • Savory Biscuits -Value Analysis by Segment, 2015-2025
  • Savory Biscuits -Volume Analysis by Segment, 2015-2025
  • Change in Distribution Share, 2015-2020
  • Top Five Companies’ Share by Brand (in Value and Volume Terms) in the bakery & cereals Sector, 2020
  • Brand Shares of Top Five Companies (in Value and Volume Terms) by Category, 2020
  • Category Comparison -With H&W Claims and Non-H&W Claims, 2015-2020
  • Category Data, By Segment
  • Per Capita Consumption (in Kg), 2015-2025
  • Per Capita Expenditure (US$), 2015-2025
  • Bakery & cereals Sales Distribution in Hungary -By Category (Ft Million), 2020
  • Brand Share (in Value and Volume Terms) in the Bakery & cereals Sector, 2020
  • Brand Share (in Value and Volume Terms) in the Bakery & cereals Sector, By Category, 2020
  • Key Health & Wellness Product Attributes Driving Sales in Hungary, 2015-2020
  • Key Health & Wellness Consumer Benefits Driving Sales in Hungary, 2015-2020
  • Pack Material (in Million Pack Units), 2015-2025
  • Pack Materials by Category (in Million Pack Units), 2020
  • Pack Type (in Million Pack Units), 2015-2025
  • Pack Types by Category (in Million Pack Units), 2020
  • Closure Type (in Million Pack Units), 2015-2025
  • Closure Types by Category (in Million Pack Units), 2020
  • Primary Outer Type (in Million Pack Units), 2015-2025
  • Primary Outer Types by Category (in Million Pack Units), 2020
  • Exchange Rates, 2015-2025

List of Figures
  • Value and Volume Shares of Hungary in the Global and Eastern Europe Bakery & cereals Sector, 2020-2025
  • Hungary Compared to the Other Top Countries in Terms of Market Share, Growth, and the Competitive Landscape
  • PCC Comparison -Hungary, Eastern Europe, and Global, 2015-2025
  • PCE Comparison -Hungary, Eastern Europe, and Global, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Bakery & cereals Sector, 2015-2025
  • Extent to Which Consumers are Trading Down in the Bakery & cereals Sector
  • Cross-Category Comparison -Value Growth Analysis and Category Winners and Losers
  • Cross-Category Comparison -Volume Growth Analysis and Category Winners and Losers
  • Market Size and Growth Analysis by Value and Volume, Baking Ingredients Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Baking Mixes Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Bread & Rolls Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Breakfast Cereals Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Cakes, Pastries & sweet Pies Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Cereal Bars Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Cookies (Sweet Biscuits) Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Dough Products Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Energy Bars Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Morning Goods Category, 2015-2025
  • Market Size and Growth Analysis by Value and Volume, Savory Biscuits Category, 2015-2025
  • Share of Key Distribution Channels (in Value Terms)-Bakery & cereals, 2020
  • Key Distribution Channel Share by Category (in Value Terms), 2020
  • Leading Companies (in Value and Volume Terms) in the Bakery & cereals Sector, 2020
  • Private Label Penetration by Category (in Value Terms), 2020
  • Growth Analysis, Private Label and Brands, 2015-2020
  • Category-Wise Consolidation/Fragmentation(in Value Terms) -Bakery & cereals , 2020
  • Prominence of Health & Wellness Claims by Category, US$ Million, 2015-2020
  • Contribution of Health & Wellness by Product Attributes, US$ Million, 2015-2020
  • Contribution of Health & Wellness by Consumer Benefits, US$ Million, 2015-2020
  • Key Pack Materials in the Hungary Bakery & cerealsSectorby Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Material, 2015-2025
  • Use of Pack Material by Category (in Pack Units), 2020
  • Key Pack Types in the Hungary Bakery & cereals Sectorby Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Pack Type, 2015-2025
  • Use of Pack Type by Category (in Pack Units), 2020
  • Key Closure Types in the Hungary Bakery & cereals Sectorby Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Closure Type, 2015-2025
  • Use of Closure Type by Category (in Pack Units), 2020
  • Key Primary Outer Types in the Hungary Bakery & cereals Sectorby Percentage Share of Pack Units, 2020
  • Annual Growth Rate by Key Primary Outer Type, 2015-2025
  • Use of Primary Outer Type by Category (in Pack Units), 2020
  • Demographic Analysis
  • List of109 Countries Analyzed to Identify the High-Potential Countries in Different Regions

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Szilágyi Pékség Kft
  • Chipita S.A.
  • Brucker Pekseg
  • Dr Schar AG
  • Ceres Enterprises Ltd
  • Mondelez International Inc
  • Detki Keksz Ltd.
  • Benei És Társa Kft.
  • Naponta Ltd.
  • Bahlsen Gmbh & Co. Kg
  • Urbán & Urbán Kft.
  • Dan Cake A/S
  • Barilla