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Global Standard Strollers & Pram Market Overview, 2021-2026

  • ID: 5458485
  • Report
  • August 2021
  • Region: Global
  • 75 Pages
  • Bonafide Research


  • Artsana Group
  • Britax Child Safety
  • Dorel Industries
  • Stokke AS
The history of baby strollers started way back to the 18th century, by the Duke of Devonshire’s children, which was meant to be pulled by a pony or goat. What we see today is a result of evolution that occurred with the evolving need of the parents and the comfort of the baby. While prams are usually used to carry infants, the strollers last up to three years of age. The recent publication titled- Global Standard Stroller & Prams Market Overview, 2021-2026, studies the market of standard baby strollers and prams along with its sales channels, across regions and countries.

A standard baby stroller or a basic pram is an efficient way to travel with children, saving the parents from carrying them around all the time. Globally, the baby pram market was at a value of USD 138.34 Million in the year 2015, while the standard baby stroller segment is growing with a historic CAGR of less than 2%. The availability of various types of baby strollers in different sizes, designs, and features is making more consumers inclined towards its usage. While globally, prams started losing their market share with the introduction of newer models of strollers, but in India, it held to a considerable market share. The main reason behind this is the comparatively lower price of the prams and a high number of unorganized players in the country manufacturing at a much lower cost. Even though the market was hampered highly by the Covid pandemic, the segment of the standard stroller is expected to incline at 13.79% in the year 2021, while the prams segment is to settle within a range of more than 4.3% to less than 4.6% YOY in 2022-2026.

Together, the standard strollers and prams market value is expected to incline to more than USD 900 Million, with standard strollers holding a definite high share. Globally, the Middle East & Africa region holds the lowest share in the prams segment, while Asia leads the market.

The prams are turning less favorable for the young parents given their bulky shape and size. Considering the sales channels, the global market can be classified into three major purchase points- hypermarket/supermarket, child specialty stores, and online & other sales channels. Of this, with a high display variety and being a single-stop solution for the majority of the baby essentials, the baby specialty stores led the market. In the coming years, the online store segment is expected to with an anticipated CAGR of over 6%, considerably the highest among the segments. Manufacturers are now focusing on the customization of prams by adding extra accessories and easy-to-fold features. Yet, the strollers are to be preferred more, as it comes with an added advantage of extra space to carry other baby necessities.

China scrapped its decades-old one-child policy in 2016, replacing it with a two-child limit which has failed to lead to a sustained upsurge in births. This has been a boost in the strollers and prams market, and the country to reach an approx. value of USD 30 Million in 2020. The slowdown in the growth rate of the baby strollers & pram market in countries such as Spain, Italy, and France is due to decreasing birth rates, the revenue contribution from Nordic countries and Luxembourg helps in the consistent demand. The competitive environment is likely to intensify further with an increase in innovations and M&As. Regional manufacturers may find it increasingly difficult to compete in terms of reliability and price.


  • Geography: Global
  • Base year: 2020
  • Historical year: 2015
  • Forecasted year: 2026


  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa


  • Market Size by Value of Baby Prams & Standard Strollers for the period (2015-2026F)
  • Market Share by Sales Channel (Hypermarket & Supermarket, Specialty Stores & Online)
  • Market Share by Region
  • Market Share by Country
The Standard Strollers & Pram Market is widely distributed on the predictable updates in the enhancement of parameters. The report contains general parameters, confinements, and in detail illumination of the noteworthy data close by the present and future examples that may concern the advancement. The comprehensive report elucidates within and outside representation of current advancements, parameters, and establishments. We have performed primary as well as exhaustive secondary research for the study. The primary research surveys were conducted with the identified top companies. We analyzed product offerings, distribution channels, and the regional presence of all major companies in the industry.

This market study would be useful in providing solutions to several critical questions that are important for industry stakeholders, about which market segments should be targeted to strategize investments and capitalize on the growth of the market.
Note: Product cover images may vary from those shown


  • Artsana Group
  • Britax Child Safety
  • Dorel Industries
  • Stokke AS
1. Executive Summary

2. Report Methodology

3. Market Structure
3.1. Market Considerate
3.2. Market Definitions

4. Global Standard Strollers & Prams Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Sales Channel
4.2.2. By Region
4.2.3. By Country

5. North America Standard Strollers & Prams Market Outlook
5.1. Market Size by Value
5.2. Market Share
5.2.1. By Sales Channel
5.2.2. By Country
5.3. US Standard Strollers & Prams Market
5.4. Canada Standard Strollers & Prams Market
5.5. Mexico Standard Strollers & Prams Market

6. Europe Standard Strollers & Prams Market Outlook
6.1. Market Size by Value
6.2. Market Share
6.2.1. By Sales Channel
6.2.2. By Country
6.3. UK Standard Strollers & Prams Market
6.4. Germany Standard Strollers & Prams Market
6.5. France Standard Strollers & Prams Market
6.6. Spain Standard Strollers & Prams Market
6.7. Italy Standard Strollers & Prams Market
6.8. Russia Standard Strollers & Prams Market

7. Asia Pacific Standard Strollers & Prams Market Outlook
7.1. Market Size by Value
7.2. Market Share
7.2.1. By Sales Channel
7.2.2. By Country
7.3. China Standard Strollers & Prams Market
7.4. Japan Standard Strollers & Prams Market
7.5. India Standard Strollers & Prams Market
7.6. Australia Standard Strollers & Prams Market
7.7. Indonesia Standard Strollers & Prams Market

8. Latin America Standard Strollers & Prams Market Outlook
8.1. Market Size by Value
8.2. Market Share
8.2.1. By Sales Channel
8.2.2. By Country
8.3. Brazil Standard Strollers & Prams Market
8.4. Argentina Standard Strollers & Prams Market
8.5. Columbia Standard Strollers & Prams Market

9. Middle East & Africa Standard Strollers & Prams Market Outlook
9.1. Market Size by Value
9.2. Market Share
9.2.1. By Sales Channel
9.2.2. By Country
9.3. UAE Standard Strollers & Prams Market
9.4. Saudi Arabia Standard Strollers & Prams Market
9.5. South Africa Standard Strollers & Prams Market

10. Market Dynamics
10.1. Key Drivers
10.2. Key Challenges

11. Market Trends and Developments
11.1. Product Bundling
11.2. Eco-Friendly Fabrics
11.3. Smart Strollers & Prams

12. Company Profiles
12.1. Artsana Group
12.2. Britax Child Safety
12.3. Dorel Industries
12.4. Goodbaby International Holdings Ltd.
12.5. Graco Children’s Products Inc (Newell Brands Inc.)
12.6. Stokke AS

13. Strategic Recommendations

14. Related Reports

15. Disclaimer
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Artsana Group
  • Britax Child Safety
  • Dorel Industries
  • Goodbaby International Holdings Ltd.
  • Graco Children’s Products Inc (Newell Brands Inc.)
  • Stokke AS
Note: Product cover images may vary from those shown