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Fleet Management in the Americas - 11th Edition

  • ID: 5458824
  • Report
  • October 2021
  • Region: Latin America, North America
  • 333 Pages
  • Berg Insight AB
The Top-30 Fm Providers in the Americas Together Have More Than 11 Million Active Units


  • 3Dtracking
  • Fleeteye
  • GreenRoad
  • Latin America
  • Samsara

How will the market for fleet management systems for commercial vehicles in the Americas evolve in 2022 and beyond? Now in its eleventh edition, this strategic research report covers the latest trends and developments in the dynamic telematics industry. This report covers in-depth both OEM and aftermarket players and includes all the latest market data. The number of systems in active use in the Americas is forecasted to grow at a compound annual growth rate (CAGR) of 13.7 percent from 16.5 million units in 2020 to 31.4 million units by 2025. Get up to date with the latest information about vendors, products and markets.

Highlights from the report:

  • Insights from 30 new executive interviews with market-leading companies.
  • New data on vehicle populations and commercial fleets in the Americas.
  • Comprehensive overview of the fleet management value chain and key applications.
  • In-depth analysis of market trends and key developments.
  • Updated profiles of 83 aftermarket fleet management solution providers.
  • Summary of OEM propositions from commercial vehicle brands.
  • Revised market forecasts lasting until 2025.

This report answers the following questions

  • What is the geographical structure of commercial vehicle fleets in the Americas?
  • Which are the leading providers of aftermarket fleet management solutions in the Americas?
  • What offerings are available from commercial vehicle OEMs?
  • How are the regulatory developments in the Americas affecting the FM industry?
  • How is the shift towards standard hardware influencing the FM market in the Americas?
  • What differences are there between the North and Latin American markets?
  • Will the FM industry consolidate further in 2022 and beyond?
  • How will the commercial vehicle telematics industry evolve in the future?

The installed base of fleet management systems in the Americas to reach 31 million units by 2025

According to this report, the number of active fleet management systems deployed in commercial vehicle fleets in North America was 12.3 million at the end of 2020. Growing at a compound annual growth rate (CAGR) of 14.0 percent, this number is expected to reach 23.6 million by 2025. In Latin America, the number of active fleet management systems is expected to grow at a CAGR of 13.1 percent from 4.2 million at the end of 2020 to reach 7.9 million in 2025. There are now more than 30 players with installed bases of at least 100,000 active fleet management units in the Americas. At the end of 2020, the top-30 vendors together had more than 11 million vehicles under management in the region and the top-10 represented almost 50 percent of the total installed base in the Americas.

The analyst ranks Geotab and Verizon Connect as the leading fleet telematics providers in the Americas. The two front-runners are the only players which have surpassed the milestone of 1 million active fleet management subscribers in the region. “Geotab has even reached the 2 million mark”, said Rickard Andersson, Principal Analyst. Additional key providers with more than half a million units include Omnitracs, Trimble, Lytx, Zonar Systems and Samsara. “The remaining top-15 players are Michelin, Fleet Complete, Gurtam, KeepTruckin, Teletrac Navman, Azuga, CalAmp and PowerFleet, all having installed bases of at least a couple of hundred thousand units in the region”, continued Mr. Andersson. He adds that Michelin has established a strong position in the fleet management space through multiple acquisitions in the Americas and beyond. Bridgestone is now following suit, having acquired the European market leader Webfleet solutions (formerly TomTom Telematics) in 2019 and most recently US-based Azuga in September 2021. Driven by growth strategies based on M&A activity and high-pace organic growth, the analyst anticipates a future scenario where the global fleet management market is dominated by a handful of providers with installed bases measured in the millions. “The milestone of one million connected units globally has already been surpassed by ten solution providers and three of them have reached the two million range”, concluded Mr. Andersson.

Who should buy this report?

Fleet Management in the Americas is the foremost source of information about the Commercial Vehicle Telematics and Fleet Management market. Whether you are a telematics hardware vendor, fleet management solution vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Note: Product cover images may vary from those shown


  • 3Dtracking
  • Fleeteye
  • GreenRoad
  • Latin America
  • Samsara

Executive summary

1 Commercial vehicle fleets in the Americas
1.1 The North American commercial vehicle market
1.1.1 Vehicles in operation
1.1.2 New registrations and manufacturer market shares
1.1.3 Ownership structure and major fleets
1.1.4 Trailers
1.2 The Latin American commercial vehicle market
1.2.1 Vehicles in operation
1.2.2 Manufacturer market shares

2 Fleet management solutions
2.1 Fleet management infrastructure
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.2.3 Tire pressure monitoring systems
2.2.4 Fuel card integration and reporting
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Video-based driver monitoring
2.3.3 Eco-driving schemes
2.3.4 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 CSA - Compliance, Safety, Accountability
2.5.2 Hours-of-Service and electronic logging devices
2.5.3 Fuel tax reporting
2.5.4 Distracted driving
2.5.5 Proposed anti-theft systems in Brazil
2.5.6 Other applications
2.6 Business models

3 Market forecasts and trends
3.1 Market analysis
3.1.1 Fleet management market forecast - North America and Latin America
3.1.2 Regional markets
3.1.3 Fleet management vendor market shares
3.1.4 Trailer telematics
3.1.5 Construction equipment telematics
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends
3.4.1 Fleet telematics remains a high-pace IoT market favoured by multiple trends
3.4.2 COVID-19 hits differently across sectors
3.4.3 Vehicle OEMs and aftermarket providers partner for factory-installed telematics
3.4.4 Increasing openness in the fleet telematics space favours joint solutions
3.4.5 Industry consolidation fosters emergence of leading global telematics giants
3.4.6 Fuel card integration extends the capabilities of fleet telematics
3.4.7 Leading tire manufacturers heavily involved in the fleet telematics space
3.4.8 Hardwired, mobile and hybrid telematics systems to co-exist
3.4.9 The FMCSA now lists more than 700 self-certified ELDs from diverse players
3.4.10 Upselling of value-added services to drive uptake beyond the ELD basics
3.4.11 Video solutions continue to be a popular add-on to fleet management
3.4.12 Fleet insurance telematics is an opportunity to reduce fleet risks and costs
3.4.13 The Internet of Transportation Things expands the addressable market

4 OEM products and strategies
4.1 Daimler Group
4.2 Ford
4.3 General Motors
4.4 Hino Trucks
4.5 Iveco
4.6 Navistar
4.8 Scania
4.9 Volkswagen Caminhões e Ônibus
4.10 Volvo Group

5 International aftermarket solution providers
5.1 Fleet Complete
5.2 Geotab
5.3 Gurtam
5.4 Inseego
5.5 KORE Position Logic
5.6 MiX Telematics
5.7 Omnitracs
5.8 Teletrac Navman
5.9 Trimble
5.10 Verizon Connect
5.11 Webfleet Solutions (Bridgestone)

6 Regional aftermarket solution providers
6.1 North America
6.1.1 Azuga (Bridgestone)
6.1.2 CalAmp
6.1.3 Canadian Tracking Solutions
6.1.4 Certified Tracking Solutions
6.1.5 Coretex
6.1.6 CyntrX (Radius Payment Solutions)
6.1.7 Donlen
6.1.8 EROAD
6.1.9 FieldLogix
6.1.10 Fleeteye
6.1.11 Fleet Freedom
6.1.12 Fleetilla
6.1.13 Forward Thinking Systems
6.1.14 GPS Insight
6.1.15 GPS Trackit
6.1.16 GreenRoad
6.1.17 IntelliShift
6.1.18 ISAAC Instruments
6.1.19 J. J. Keller
6.1.20 KeepTruckin
6.1.21 Linxup
6.1.22 Lytx
6.1.23 NexTraq (Michelin)
6.1.24 ORBCOMM
6.1.25 Pedigree Technologies
6.1.26 Platform Science
6.1.27 Positioning Universal
6.1.28 PosiTrace
6.1.29 PowerFleet
6.1.30 Quartix
6.1.31 RAM Tracking
6.1.32 Rand McNally
6.1.33 Samsara
6.1.34 SkyBitz (AMETEK)
6.1.35 Spireon
6.1.36 Vecima Networks
6.1.37 Zonar Systems (Continental)
6.2 Latin America
6.2.1 3Dtracking
6.2.2 Autotrac
6.2.3 CarrierWeb
6.2.4 Cobli
6.2.5 Encontrack
6.2.6 FleTrack
6.2.7 Ful-Mar
6.2.8 Global Track
6.2.9 GolSat
6.2.10 GPS Chile
6.2.11 GPS7000
6.2.12 Grupo UDA
6.2.13 Grupo Ultra (ULTRACK)
6.2.14 Hawk GPS
6.2.15 Ituran
6.2.16 Locatelia
6.2.17 Location World
6.2.18 Maxtrack
6.2.19 Navixy (SquareGPS)
6.2.20 Omnilink (Show Tecnologia)
6.2.21 OnixSat
6.2.22 Optimus Fleet
6.2.23 Pósitron (Stoneridge)
6.2.24 Rastreo Satelital
6.2.25 Redd
6.2.26 Ruptela
6.2.27 Sascar (Michelin)
6.2.28 Satrack
6.2.29 SHERLOG Technology
6.2.30 SIGhRA
6.2.31 Soltrack
6.2.32 Ubicamóvil
6.2.33 Webmaps
6.2.34 WideTech
6.2.35 Wisetrack


List of Figures 
Figure 1.1: Truck classes and examples of vehicles 
Figure 1.2: Vehicles in operation and in fleet use by GVW (US 2020) 
Figure 1.3: Vehicles in operation and in fleet use by GVW (Canada 2020) 
Figure 1.4: New registrations by GVW and country (North America 2020)  
Figure 1.5: Manufacturer market shares GVW 3–8 (North America 2020) 
Figure 1.6: Examples of business uses of vehicles by GVW 
Figure 1.7: Examples of ownership entities by fleet size 
Figure 1.8: Ten largest commercial fleets operated by US companies (2021)  
Figure 1.9: Trailers in use (North America 2020) 
Figure 1.10: Top trailer manufacturers (North America 2020) 
Figure 1.11: Commercial vehicles in operation (Latin America 2019) 
Figure 1.12: Light commercial vehicle manufacturer statistics (Brazil 2020) 
Figure 1.13: Heavy truck manufacturer statistics (Brazil 2020)  
Figure 2.1: Fleet management infrastructure overview  
Figure 2.2: Examples of FM device form factors 
Figure 2.3: Data interfaces used by FM devices 
Figure 2.4: Examples of peripherals connected to FM devices 
Figure 2.5: Mobile network operators in the Americas (2021) 
Figure 2.6: Top-10 cellular IoT connectivity providers in the Americas (Q4-2020) 
Figure 2.7: Example of FM backoffice segment 
Figure 2.8: Eurowatch/Globalwatch coverage map 
Figure 2.9: Components of a tire pressure monitoring system  
Figure 2.10: Examples of fuel cards 
Figure 2.11: Fuel card transaction overview report 
Figure 2.12: Overview of the FMCSA’s ELD mandate timeline  
Figure 2.13: Canadian ELD mandate timeline 
Figure 3.1: Fleet management solution market forecast (North America 2020–2025). 
Figure 3.2: Fleet management solution market forecast (Latin America 2020–2025) 
Figure 3.3: Top-30 fleet management providers, by installed base (Americas Q4-2020)  
Figure 3.4: Trailer telematics market forecast (Americas 2020–2025) 
Figure 3.5: Top-5 trailer telematics providers, by installed base (Americas Q4-2020)  
Figure 3.6: Three tiers of RUC West member states  
Figure 3.7: Financial data for telematics industry players (2020) 
Figure 3.8: Mergers and acquisitions in the fleet telematics sector (2020–2021)  
Figure 3.9: Examples of fleet management offerings by mobile operators (2021) 
Figure 3.10: ELDs from Blue Ink Technology, Stoneridge and KeepTruckin 
Figure 3.11: Samsara’s dual-facing AI dash cam 
Figure 4.1: The new Multimedia Cockpit  
Figure 4.2: Vans Connect powered by Sascar 
Figure 4.3: Ford Plug-In Modem kit  
Figure 4.4: Ford Commercial Solutions’ Ford Telematics and Ford Data Services 
Figure 4.5: Overview of Ford Pro including Ford Pro Intelligence.. 
Figure 4.6: PacLease’s PacTrac Telematics packages powered by Trimble 
Figure 4.7: Scania Fleet Management app interface 
Figure 4.8: Volvo Connect application for iOS 
Figure 5.1: Fleet Complete’s FT1 device  
Figure 5.2: Fleet Complete’s BigRoad app and DashLink ELD 
Figure 5.3: Fleet Complete Vision integrated with fleet tracking  
Figure 5.4: The Geotab GO9+ tracking device 
Figure 5.5: MyGeotab fleet management software  
Figure 5.6: Schematic overview of the Geotab OEM Data Platform 
Figure 5.7: The Wialon Hosting web interface  
Figure 5.8: KORE Position Logic’s backoffice interface 
Figure 5.9: MiX Rovi and MiX RIBAS 
Figure 5.10: Omnitracs’ Mobile Hours of Service Application  
Figure 5.11: Omnitracs’ Route Planning and Execution Software 
Figure 5.12: Omnitracs’ Unified Portal  
Figure 5.13: Omnitracs’ telematics device range 
Figure 5.14: Teletrac Navman’s TN360 
Figure 5.15: Mobile Gateway, Connected Gateway, ConnectedTablet, Display.5 & Duo 
Figure 5.16: Trimble’s Video Intelligence portal 
Figure 5.17: Verizon Connect software platform interfaces  
Figure 5.18: WEBFLEET, LINK 740 and PRO 8475  
Figure 6.1: Azuga’s offering including SafetyCam 
Figure 6.2 Asset History report in CalAmp iOn fleet management solution 
Figure 6.3: Coretex Drive tablet interface 
Figure 6.4: EROAD ELD interface on Ehubo2  
Figure 6.5: EROAD Go+ truck routing interface running on a ruggedised tablet 
Figure 6.6: EROAD Clarity dashcam 
Figure 6.7: FieldLogix Apple Watch app 
Figure 6.8: Forward Thinking Systems’ FleetCam vehicle camera system 
Figure 6.9: GPS Insight’s software interfaces 
Figure 6.10: GreenRoad software 
Figure 6.11: Schematic overview of IntelliShift 
Figure 6.12: ISAAC InMetrics recorder/gateway, InControl tablet and InView camera 
Figure 6.13: J. J. Keller Dash Cam Pro & Encompass Video Event Management Solution 
Figure 6.14: KeepTruckin’s product suite 
Figure 6.15: Linxup vehicle tracking fleet management dashboard 
Figure 6.16: Linxup Mower Tracker detailed service path 
Figure 6.17: Lytx DriveCam Event Recorder (SF300) 
Figure 6.18: Lytx backoffice interface for fleet management services 
Figure 6.19: The NexTraq Elogs solution for ELD compliance 
Figure 6.20: The ORBCOMM Platform analytics and reporting solution  
Figure 6.21: Platform Science driver tablet interface 
Figure 6.22: Positioning Universal’s FT7500 LTE CAT-4 gateway device 
Figure 6.23: Positioning Universal’s VS8000 AI Camera solution 
Figure 6.24: PowerFleet’s LV-9000 
Figure 6.25: PowerFleet Vista in-vehicle video platform 
Figure 6.26: Cello-CANiQ 
Figure 6.27: Rand McNally’s ELD 50, TND 750, B100 and TrueTrack S110 
Figure 6.28: Samsara’s VG34 Vehicle Gateway 
Figure 6.29: Samsara’s cloud-based interface 
Figure 6.30: Illustration of Zonar’s product portfolio 
Figure 6.31: Autotrac’s Supervisor web portal 
Figure 6.32: Cobli OBD device 
Figure 6.33: YPF Ruta web and mobile applications powered by Location World  
Figure 6.34: OnixSat’s flagship product OnixSmart 2  
Figure 6.35: Optimus Fleet dashboard 
Figure 6.36: Sascar iOS app 
Figure 6.37: Ubicamóvil’s software interface 

Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • 3Dtracking
  • Autotrac
  • Azuga (Bridgestone)
  • CalAmp
  • Canadian Tracking Solutions
  • CarrierWeb
  • Certified Tracking Solutions
  • Cobli
  • Coretex
  • CyntrX (Radius Payment Solutions)
  • Daimler Group
  • Donlen
  • Encontrack
  • FieldLogix
  • Fleet Complete
  • Fleet Freedom
  • Fleeteye
  • Fleetilla
  • FleTrack
  • Ford
  • Forward Thinking Systems
  • Ful-Mar
  • General Motors
  • Geotab
  • Global Track
  • GolSat
  • GPS Chile
  • GPS Insight
  • GPS Trackit
  • GPS7000
  • GreenRoad
  • Grupo UDA
  • Grupo Ultra (ULTRACK)
  • Gurtam
  • Hawk GPS
  • Hino Trucks
  • Inseego
  • IntelliShift
  • International aftermarket solution providers
  • ISAAC Instruments
  • Ituran
  • Iveco
  • J.J. Keller
  • KeepTruckin
  • KORE Position Logic
  • Latin America
  • Linxup
  • Locatelia
  • Location World
  • Lytx
  • Maxtrack
  • MiX Telematics
  • Navistar
  • Navixy (SquareGPS)
  • NexTraq (Michelin)
  • North America
  • Omnilink (Show Tecnologia)
  • Omnitracs
  • OnixSat
  • Optimus Fleet
  • Pedigree Technologies
  • Platform Science
  • Positioning Universal
  • PosiTrace
  • PowerFleet
  • Pósitron (Stoneridge)
  • Quartix
  • RAM Tracking
  • Rand McNally
  • Rastreo Satelital
  • Redd
  • Ruptela
  • Samsara
  • Sascar (Michelin)
  • Satrack
  • Scania
  • SHERLOG Technology
  • SIGhRA
  • SkyBitz (AMETEK)
  • Soltrack
  • Spireon
  • Teletrac Navman
  • Trimble
  • Ubicamóvil
  • Vecima Networks
  • Verizon Connect
  • Volkswagen Caminhões e Ônibus
  • Volvo Group
  • Webfleet Solutions (Bridgestone)
  • Webmaps
  • WideTech
  • Wisetrack
  • Zonar Systems (Continental)
Note: Product cover images may vary from those shown

The Internet of Things is very diverse. There are hundreds of different use cases, each with different dynamics. The starting point is to segment the market.

The analyst begins with a number of sectors: Automotive, Cities, Health, Industry, Home, Industrial, Energy, Retail and Consumer Electronics. Each of these sectors breaks down into a number of applications. In total across all sectors, the analyst examines around 150 separate applications. It is at this application level that they generate their IoT forecast. The analyst builds reliable data bottom-up. They take into consideration the current adoption rate, regulations, demographics, vertical-specific statistics, value chain structure, etc.

The rigorous data collection methods are based on first-hand and secondary sources. The analyst conducts many hundreds of executive interviews on a yearly basis with companies from all parts of the IoT value chain.  They talk to on a regular basis all major mobile operator groups and regulators as well as the chipset, module, and terminal vendors. They also interview many companies in each of the vertical markets.